IDEAS home Printed from https://ideas.repec.org/a/bcp/journl/v8y2024i8p1731-1747.html
   My bibliography  Save this article

Faith-Based Service Needs: An Implication to Developing Halal Friendly Tourism in Thailand

Author

Listed:
  • Rasmee Islam

    (Graduate School of Tourism Management, National Institute of Development Administration, Thailand.)

  • Ann Suwaree Ashton

    (Graduate School of Tourism Management, National Institute of Development Administration, Thailand.)

Abstract

Halal tourism is a fast-growing trend that has attracted attention from both Muslim and non-Muslim travellers. As an inclusive tourism product, Halal tourism is viewed as niche tourism that prioritises Halal activities. To provide a better understanding of Muslim friendly tourism, this study explores in-depth what constitutes services using the Faith-Based Service Needs model. A qualitative approach was employed to interview 40 Thai Muslim travellers who have experience travelling to non-Muslim destinations. NVivo 14 was used to analyse data. Findings revealed the needs of Thai Muslim travellers are slightly different from the needs captured in the Global Muslim Travel Index. Particularly, need to have service needs comprising of Halal food, prayer facilities, and no Islamophobia; good to have service needs comprising water-friendly washrooms, Ramadhan services, and local Muslim experiences; and nice to have service needs consisting of recreational facilities and services, no non-Halal activities, and social causes. Findings provide implications for Muslim friendly service including the fundamental aspects to be focused on as well as additional values which will increase competitive advantages for non-Muslim destinations.

Suggested Citation

  • Rasmee Islam & Ann Suwaree Ashton, 2024. "Faith-Based Service Needs: An Implication to Developing Halal Friendly Tourism in Thailand," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(8), pages 1731-1747, August.
    • Handle: RePEc:bcp:journl:v:8:y:2024:i:8:p:1731-1747
    as

    Download full text from publisher

    File URL: https://www.rsisinternational.org/journals/ijriss/Digital-Library/volume-8-issue-8/1731-1747.pdf
    Download Restriction: no
    File URL: https://rsisinternational.org/journals/ijriss/articles/faith-based-service-needs-an-implication-to-developing-halal-friendly-tourism-in-thailand/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Olya, Hossein G.T. & Al-ansi, Amr, 2018. "Risk assessment of halal products and services: Implication for tourism industry," Tourism Management, Elsevier, vol. 65(C), pages 279-291.
    2. Mastura Ab. Wahab, 2019. "Analysing the relationship between misconceptions about halal among non-Muslims and their intention to boycott halal products," International Journal of Islamic Marketing and Branding, Inderscience Enterprises Ltd, vol. 4(1), pages 1-26.
    3. Maryam Taha Mannaa, 2020. "Halal food in the tourist destination and its importance for Muslim travellers," Current Issues in Tourism, Taylor & Francis Journals, vol. 23(17), pages 2195-2206, September.
    4. Izberk-Bilgin, Elif & Nakata, Cheryl C., 2016. "A new look at faith-based marketing: The global halal market," Business Horizons, Elsevier, vol. 59(3), pages 285-292.
    5. Mohd Hafiz Hanafiah & Mohmed Razip Hasan & Ahmad Puad Mat Som, 2022. "Managing Modern Muslim Travellers: Emerging Trends and Issues for Islamic Tourism Destinations," Tourism and Hospitality, MDPI, vol. 3(4), pages 1-11, December.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Erne Suzila Kassim & Ismah Osman & Emi Normalina Omar & Faridah Hj Hassan, 2023. "Exploring the Role of Student Exchange Programs in Fostering Halal Understanding among South Korean Non-Muslims," Information Management and Business Review, AMH International, vol. 15(3), pages 159-172.
    2. Hajiheydari, Nastaran & Delgosha, Mohammad Soltani & Olya, Hossein, 2021. "Scepticism and resistance to IoMT in healthcare: Application of behavioural reasoning theory with configurational perspective," Technological Forecasting and Social Change, Elsevier, vol. 169(C).
    3. Heesup Han & Linda Heejung Lho & Amr Al-Ansi & Hyungseo Bobby Ryu & Jinah Park & Wansoo Kim, 2019. "Factors Triggering Customer Willingness to Travel on Environmentally Responsible Electric Airplanes," Sustainability, MDPI, vol. 11(7), pages 1-16, April.
    4. Heesup Han & Antonio Ariza-Montes & Gabriele Giorgi & Soyeun Lee, 2020. "Utilizing Green Design as Workplace Innovation to Relieve Service Employee Stress in the Luxury Hotel Sector," IJERPH, MDPI, vol. 17(12), pages 1-12, June.
    5. Kamel Bel Hadj Miled, 2023. "Microfinance and women entrepreneurship development: evidence from Tunisia," SN Business & Economics, Springer, vol. 3(1), pages 1-16, January.
    6. Aleksandar Radic & Michael Lück & Amr Al-Ansi & Bee-Lia Chua & Sabrina Seeler & António Raposo & Jinkyung Jenny Kim & Heesup Han, 2021. "To Dine, or Not to Dine on a Cruise Ship in the Time of the COVID-19 Pandemic: The Tripartite Approach towards an Understanding of Behavioral Intentions among Female Passengers," Sustainability, MDPI, vol. 13(5), pages 1-17, February.
    7. Houssein Ballouk & Sami Ben Jabeur & Sabri Boubaker & Salma Mefteh-Wali, 2024. "The effect of social media on bank performance: an fsQCA approach," Electronic Commerce Research, Springer, vol. 24(1), pages 477-495, March.
    8. Mirza Ashfaq Ahmed & Riffat Zulfiqar & Muhammad Anwar ul Haq & Noreena Kausar & Shaista Khalid, 2020. "Customer Purchase Intentions toward Islamic Banking Products in Pakistan: A Study of Religiosity-Based Marketing," Asian Economic and Financial Review, Asian Economic and Social Society, vol. 10(10), pages 1187-1202, October.
    9. Coelho, Filipe J. & Evanschitzky, Heiner & Sousa, Carlos M.P. & Olya, Hossein & Taheri, Babak, 2021. "Control mechanisms, management orientations, and the creativity of service employees: Symmetric and asymmetric modeling," Journal of Business Research, Elsevier, vol. 132(C), pages 753-764.
    10. McLeay, Fraser & Olya, Hossein & Liu, Hongfei & Jayawardhena, Chanaka & Dennis, Charles, 2022. "A multi-analytical approach to studying customers motivations to use innovative totally autonomous vehicles," Technological Forecasting and Social Change, Elsevier, vol. 174(C).
    11. Haroon ur Rashid Khan & Murad Ali & Hossein G. T. Olya & Muhamamd Zulqarnain & Zubair Rashid Khan, 2018. "Transformational leadership, corporate social responsibility, organizational innovation, and organizational performance: Symmetrical and asymmetrical analytical approaches," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(6), pages 1270-1283, November.
    12. Tóth, Zsófia & Dul, Jan & Li, Chunxiao (Spring), 2019. "Necessary condition analysis in tourism research," Annals of Tourism Research, Elsevier, vol. 79(C).
    13. Sukhov, Alexandre & Friman, Margareta & Olsson, Lars E., 2023. "Unlocking potential: An integrated approach using PLS-SEM, NCA, and fsQCA for informed decision making," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
    14. Dan Wang & Hsi-Lin Liu & Ching-Cheng Shen, 2022. "Exploring the Influence of Perceived Epidemic Severity and Risk on Well-Being in Nature-Based Tourism—Taking China’s Post-1990 Generation as an Example," Sustainability, MDPI, vol. 14(18), pages 1-14, September.
    15. Abbasi, Ghazanfar Ali & Sandran, Thiviya & Ganesan, Yuvaraj & Iranmanesh, Mohammad, 2022. "Go cashless! Determinants of continuance intention to use E-wallet apps: A hybrid approach using PLS-SEM and fsQCA," Technology in Society, Elsevier, vol. 68(C).
    16. Nora Zulvianti & Hasdi Aimon & Abror Abror, 2022. "The Influence of Environmental and Non-Environmental Factors on Tourist Satisfaction in Halal Tourism Destinations in West Sumatra, Indonesia," Sustainability, MDPI, vol. 14(15), pages 1-17, July.
    17. Heesup Han & Chen Che & Sanghyeop Lee, 2021. "Facilitators and Reducers of Korean Travelers’ Avoidance/Hesitation Behaviors toward China in the Case of COVID-19," IJERPH, MDPI, vol. 18(23), pages 1-13, November.
    18. Onur Selcuk & Beykan Cizel, 2024. "Using qualitative comparative analysis approach in tourism studies: a critical review," Quality & Quantity: International Journal of Methodology, Springer, vol. 58(1), pages 933-960, February.
    19. Heesup Han & Amr Al-Ansi & Hyeon-Cheol Kim, 2019. "Perceived Inconveniences and Muslim Travelers’ Loyalty to Non-Muslim Destinations," Sustainability, MDPI, vol. 11(17), pages 1-14, August.
    20. Alyahya, Mansour & Agag, Gomaa & Aliedan, Meqbel & Abdelmoety, Ziad H., 2023. "Understanding the factors affecting consumers’ behaviour when purchasing refurbished products: A chaordic perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bcp:journl:v:8:y:2024:i:8:p:1731-1747. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dr. Pawan Verma (email available below). General contact details of provider: https://rsisinternational.org/journals/ijriss/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.