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Collaboration within a Supply Chain and Corprate Wellness of Digital TV Firms in Rivers State

Author

Listed:
  • Oladapo Taiwo

    (Department of Marketing, University of Port Harcourt, Nigeria)

  • Rejoice Worlasi Zotoo

    (Department of Marketing, University of Port Harcourt)

Abstract

Surviving and building an advantage in the digital T.V industry depends on how well firms are able to collaborate with other members of their complex supply chain network. This study examined the relationship between collaborative supply chain strategies such as decision synchronization and incentive alignment and Corprate wellness metric, customer patronage. A cross- sectional survey research design was adopted for this study. A population of 36 was adopted, comprising of sales representative, dealer supports and customer care representatives. 36 copies of structured questionnaire was issued out and retrieved. Analysis of the data was done through the use of descriptive tables, charts, and kendall-Tau-b correlation coefficient of the SPSS version 22.0 package. The study concluded that decision synchronization and incentive alignment significantly influence customer patronage. This study recommends that digital T.V firms should imbibe decision synchronization and incentive alignment in order to achieve increased customer patronage.

Suggested Citation

  • Oladapo Taiwo & Rejoice Worlasi Zotoo, 2021. "Collaboration within a Supply Chain and Corprate Wellness of Digital TV Firms in Rivers State," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 5(6), pages 405-412, June.
    • Handle: RePEc:bcp:journl:v:5:y:2021:i:6:p:405-412
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    References listed on IDEAS

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