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Exploring Challenges Affecting Women Entrepreneurs in Zimbabwe: The Case of Proweb?

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  • Linience Tsitsi Charuma

    (Women’s University in Africa, Harare , Zimbabwe)

  • Linience Tsitsi Charuma

    (Women’s University in Africa, Harare , Zimbabwe)

  • Linience Tsitsi Charuma

    (Colonnade Business Leadership School)

Abstract

This research aimed at exploring the challenges affecting women entrepreneurs in the construction sector in Zimbabwe. The study was guided by the pragmatism philosophy and hence adopted a mixed research orientation. The study was based on a descriptive research design. Self-administered questionnaires and interview guides were used for primary data collection. Data was collected from 310 women entrepreneurs in the construction sector in Zimbabwe. Data was analyzed using the SPSS software. Results from the study showed that cultural and social factors, limited access to education, limited access to funding and work life and family balance were challenges affecting the growth and success of women entrepreneurs in the construction sector. The study concluded that a variety of factors ranging from social discrimination, cultural perceptions, inferiority complex and harsh economic factors were constraining the growth and success of female operated entrepreneurs in the construction sector. Based on these conclusions, the study recommended that government must provide significant targeted financial support to the female enterprises in the construction sector to capitalize them so as to make them competitive. More vigorous awareness programs are also required to support women’s voice as well as to effect changes from engrained patriarchal cultural norms. It is also recommended to adopt and operationalize collaboration, integration among female entrepreneurs in the construction sector so as to foster mentoring schemes. Empowering female entrepreneurs in the construction sector to be more aggressive in the marketing their construction works. A deliberate gender equity in the recruitment of more females in construction programs in universities and colleges is also critical to ensure that females possess the required skills and expertise in construction works.

Suggested Citation

  • Linience Tsitsi Charuma & Linience Tsitsi Charuma & Linience Tsitsi Charuma, 2021. "Exploring Challenges Affecting Women Entrepreneurs in Zimbabwe: The Case of Proweb?," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 5(08), pages 413-418, August.
    • Handle: RePEc:bcp:journl:v:5:y:2021:i:08:p:413-418
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