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More “Nudging†for Pro-environmental Behavior

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  • Malte Albrecht

    (Fresenius University for Applied Sciences, Skip-Institut e.V.)

Abstract

The effects of global warming became aware for every one during the last years. Most of the scientists support the opinion that the partly rough changes in the climate and the pollution of the planet are closely related to the behavior of the peoples around the world. One could follow the track of Yvan Bourgon and support the idea to clean up the oceans with the help of boats (The sea cleaners“-project). Or one could stand behind the idea of Topher White to hang smartphones in endangered rainforest-trees to check if illegal deforestation is taking place (The rainforest connection). These attempts seem to be honorable and worthy to support, but it seems to be quiet symptom-oriented and not eradicating the real problem. One promising way that could have a formative influence on the behavior is not coming from a technical field but from Psychology. The human behavior itself is a meaningful research-topic in Psychology and so it is worthy to have a glance on the ideas that researchers have to influence the human behavior.

Suggested Citation

  • Malte Albrecht, 2020. "More “Nudging†for Pro-environmental Behavior," International Journal of Behavior Studies in Organizations, EUROKD, vol. 3, pages 13-21.
    • Handle: RePEc:bco:bsoaaa::v:3:y:2020:p:13-21
    DOI: 10.32038/JBSO.2020.03.03
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    References listed on IDEAS

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    Keywords

    Pro†environmental Behavior; Nudging;

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