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Characteristics of Successful Company in the Modern Business Environment

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  • Yanica Dimitrova

Abstract

The company of the 21st century exists in a business environment characterized by a high degree of uncertainty that implies both opportunities and challenges. An essential condition for sustainable competitors is its functioning as a social enterprise, whose basic parameters are related to the management of the relationships with the stakeholders, the brand, the increase of employees' commitment as well as their retention, emphasis on authentic leadership and networking, corporate culture. Above mentioned must be in the context of a clear understanding and action consistent with continual change and adaptation. The sustainability of strategies and good organizational practices must become an essential element of the corporate mission of the successful 21st-century company.

Suggested Citation

  • Yanica Dimitrova, 2018. "Characteristics of Successful Company in the Modern Business Environment," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 5, pages 86-91.
    • Handle: RePEc:bas:econst:y:2018:i:5:p:86-91
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    References listed on IDEAS

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    1. Majken Schultz & Tor Hernes, 2013. "A Temporal Perspective on Organizational Identity," Organization Science, INFORMS, vol. 24(1), pages 1-21, February.
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    Cited by:

    1. Margarita Atanassova, 2020. "Quality of Working Environment – Challenges to the Attractiveness of Organizations as an Employer in Bulgaria," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 6, pages 26-43.

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    More about this item

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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