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Effect of Financial Risk, Privacy Risk and Product Risk on Online Shopping Behavior

Author

Listed:
  • Anam Bhatti
  • Shahrin Saad
  • Salimon Maruf Gbadebo

    (University Utara Malaysia)

Abstract

The purpose of this study is to examine the direct influence of financial risk, privacy risk, and product risk on online shopping behavior. Existing study model developed on the base of theoretical background. In doing this, 280 questionnaires were examined using Smart PLS-SEM. Convenience sampling used in this study. While the bulk of prior studies discovered a negative relationship between risks and online shopping behavior, this study also indicates that negative influence on online shopping behavior. The study offers additional insights into how risks can be decreased to increase the online shopping behavior that can be used to improve the plan while online shopping behavior can be enhanced. The current study reveals some important factors that affect the online shopping behavior of consumers and if we minimize these risks then significantly enhance the ratio of profits from online channels.

Suggested Citation

  • Anam Bhatti & Shahrin Saad & Salimon Maruf Gbadebo, 2019. "Effect of Financial Risk, Privacy Risk and Product Risk on Online Shopping Behavior," Pakistan Journal of Humanities and Social Sciences, International Research Alliance for Sustainable Development (iRASD), vol. 7(4), pages :343-356, December.
    • Handle: RePEc:ani:ipjhss:v:7:y:2019:i:4:p:343-356
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    References listed on IDEAS

    as
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    3. Á. Herrero Crespo & I. Rodríguez del Bosque & M. M. García de los Salmones Sánchez, 2009. "The influence of perceived risk on Internet shopping behavior: a multidimensional perspective," Journal of Risk Research, Taylor & Francis Journals, vol. 12(2), pages 259-277, March.
    4. Peter, J Paul & Tarpey, Lawrence X, Sr, 1975. "A Comparative Analysis of Three Consumer Decision Strategies," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 2(1), pages 29-37, June.
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