IDEAS home Printed from https://ideas.repec.org/a/ags/thkase/344187.html

Preferences and Consumer Choices: A Case of Polish Markets for Goods and Services

Author

Listed:
  • Oleksy-Gebczyk, Aneta

Abstract

The study aims to investigate the consumer preferences of Polish individuals in both the goods and services markets. The research methodology employs a range of methodological approaches, including analysis and synthesis, inductive and deductive reasoning, abstraction, statistical analysis, and a systematic approach. Data from 694 respondents were collected through Computer Assisted Web Interviewing (CAWI) between November and December 2021. The T hierarchy analysis method was used for data processing and priority determination. The findings of the study reveal significant changes in consumer behavior among Poles, which can be attributed to shifting social attitudes, economic uncertainties, and an increased focus on ethical consumption. The study identifies several key factors that influence consumer choice and trends in the markets of goods and services among Polish consumers. These factors include shifting social attitudes, economic uncertainties, the rise in online shopping, the importance of innovation and product offerings, the emphasis on customer experience, the significance of sustainability and ethical considerations, the role of digital marketing and engagement, and the value of market research and consumer insights. Overall, the study provides valuable insights into the evolving consumer behavior of Polish individuals and highlights the various factors that shape their preferences in the goods and services markets.

Suggested Citation

  • Oleksy-Gebczyk, Aneta, 2023. "Preferences and Consumer Choices: A Case of Polish Markets for Goods and Services," Asian Journal of Applied Economics, Kasetsart University, Center for Applied Economics Research, vol. 30(2), July.
    • Handle: RePEc:ags:thkase:344187
    DOI: 10.22004/ag.econ.344187
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/344187/files/Aneta%20Oleksy-Gebczyk.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.344187?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Agnieszka Dudziak & Anna Kocira, 2022. "Preference-Based Determinants of Consumer Choice on the Polish Organic Food Market," IJERPH, MDPI, vol. 19(17), pages 1-18, September.
    2. Lamberto Zollo, 2021. "The Consumers’ Emotional Dog Learns to Persuade Its Rational Tail: Toward a Social Intuitionist Framework of Ethical Consumption," Journal of Business Ethics, Springer, vol. 168(2), pages 295-313, January.
    3. Karolina Werner-Lewandowsk & Piotr Lubinski & Jolanta Sloniec, 2021. "The Effect of Covid-19 on Consumer Behavior in Poland - Preliminary Research Results," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 1), pages 405-416.
    4. Paulina Periokaitė & Nomeda Dobrovolskienė, 2021. "The impact of COVID-19 on the financial performance: a case study of the Lithuanian transport sector," Post-Print hal-03584027, HAL.
    5. Rizwan Ali & Vera Komarova & Tanveer Aslam & Kęstutis Peleckis, 2022. "The impact of social media marketing on youth buying behaviour in an emerging country," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 9(4), pages 125-138, June.
    6. repec:ers:journl:v:xxiv:y:2021:i:3:p:934-948 is not listed on IDEAS
    7. Jana Stofkova & Matej Krejnus & Katarina Repkova Stofkova & Peter Malega & Vladimira Binasova, 2022. "Use of the Analytic Hierarchy Process and Selected Methods in the Managerial Decision-Making Process in the Context of Sustainable Development," Sustainability, MDPI, vol. 14(18), pages 1-20, September.
    8. Michał Szostak, 2022. "Peculiarities of art management in a digital context – case study of Poland," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 9(4), pages 10-44, June.
    9. repec:ers:journl:v:xxiv:y:2021:i:special2:p:405-416 is not listed on IDEAS
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Józef Ciuła & Elżbieta Sobiecka & Tomasz Zacłona & Paulina Rydwańska & Aneta Oleksy-Gębczyk & Tomasz P. Olejnik & Sławomir Jurkowski, 2024. "Management of the Municipal Waste Stream: Waste into Energy in the Context of a Circular Economy—Economic and Technological Aspects for a Selected Region in Poland," Sustainability, MDPI, vol. 16(15), pages 1-25, July.
    2. Kanashayev, Daulet & Yessirkepova, Altyn & Baineyeva, Parida & Alzhanova, Aigul & Tursyn, Asylkhan, 2025. "Organisational-economic mechanism for increasing the innovative activity of carpet industry enterprises in the digitalisation of technological processes," World Development Perspectives, Elsevier, vol. 37(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. F. Xavier Medina & Francesc Fusté-Forné & Nela Filimon, 2023. "Public Awareness of Food Products, Preferences and Practices: Old Challenges and New Insights," IJERPH, MDPI, vol. 20(9), pages 1-3, May.
    2. Kim, Sumin & He, Hongwei, 2025. "The impact of brand activism on consumer behaviors: Examining the contrasting roles of admiration and anger," Journal of Business Research, Elsevier, vol. 201(C).
    3. Meike Rombach & David L. Dean & Nicole J. Olynk Widmar & Vera Bitsch, 2021. "The Ethically Conscious Flower Consumer: Understanding Fair Trade Cut Flower Purchase Behavior in Germany," Sustainability, MDPI, vol. 13(21), pages 1-16, November.
    4. Mainardes, Emerson Wagner & Coutinho, Ananda Raquel Silva & Alves, Helena Maria Batista, 2023. "The influence of the ethics of E-retailers on online customer experience and customer satisfaction," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).
    5. Pappas, Alec & Fumagalli, Elena & Rouziou, Maria & Bolander, Willy, 2023. "More than Machines: The Role of the Future Retail Salesperson in Enhancing the Customer Experience," Journal of Retailing, Elsevier, vol. 99(4), pages 518-531.
    6. Su, Lujun & Ye, Chengzhi & He, Xuehuan, 2025. "The memory effect of destination dialect advertising," Annals of Tourism Research, Elsevier, vol. 113(C).
    7. Belinda Wade & Andrew Griffiths, 2022. "Exploring the Cognitive Foundations of Managerial (Climate) Change Decisions," Journal of Business Ethics, Springer, vol. 181(1), pages 15-40, November.
    8. Mladen Bošnjaković & Robert Santa, 2025. "Strategic Assessment of Building-Integrated Photovoltaics Adoption: A Combined SWOT-AHP Approach," Energies, MDPI, vol. 18(16), pages 1-26, August.
    9. Marianne Thejls Ziegler, 2025. "Critical Intuitions in Stakeholder Theory and Political CSR: The Effect of Identity Constituting Values on the Dynamics of Business Ethical Debates," Humanistic Management Journal, Springer, vol. 10(3), pages 411-429, December.
    10. Mauro Iacono & Michele Mastroianni & Christian Riccio & Bruna Viscardi, 2025. "A Framework for Data Lifecycle Model Selection," Future Internet, MDPI, vol. 17(9), pages 1-21, August.
    11. Paolo Antonetti & Carmen Valor & Branko Božič, 2026. "Mitigating Moral Emotions After Crises: A Reconceptualization of Organizational Responses," Journal of Business Ethics, Springer, vol. 203(4), pages 787-805, February.
    12. Lubna Ahmed Soomro & Farhat Jokhio & S. M. Faiyaz Hossain Rashad & Sadaf Riaz & Hasan Zulfiqar & Fahad Asghar, 2023. "Emotional And Cognitive Factors Influence Consumer Judgment And Decision Making," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), vol. 12(2), pages 149-156.
    13. Michael Gerlich & Diana Galoyan & Irina Litvin & Svetlana Salimova, 2025. "The Effectiveness of Public Policy in the Field of Digitalization and Consumption: How Does Macroeconomics Influence Behavioral Patterns in Eastern Europe?," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 16(2), pages 9197-9218, June.
    14. Stefanie Wannow & Martin Haupt & Martin Ohlwein, 2024. "Is brand activism an emotional affair? The role of moral emotions in consumer responses to brand activism," Journal of Brand Management, Palgrave Macmillan, vol. 31(2), pages 168-192, March.
    15. Chenfeng Yan & Quan Chen & Xinyue Zhou & Xin Dai & Zhilin Yang, 2024. "When the Automated fire Backfires: The Adoption of Algorithm-based HR Decision-making Could Induce Consumer’s Unfavorable Ethicality Inferences of the Company," Journal of Business Ethics, Springer, vol. 190(4), pages 841-859, April.
    16. Savita Prasad Kunwer & Shalini Singh, 2025. "Churning the Mindful Consumption Research for Achieving Sustainable Development Goals: A Review Analysis," Sustainable Development, John Wiley & Sons, Ltd., vol. 33(4), pages 4810-4834, August.
    17. Kathleen Jacobs & Jacob Hörisch, 2022. "The importance of product lifetime labelling for purchase decisions: Strategic implications for corporate sustainability based on a conjoint analysis in Germany," Business Strategy and the Environment, Wiley Blackwell, vol. 31(4), pages 1275-1291, May.
    18. Miroslav Rakyta & Peter Bubenik & Vladimira Binasova & Branislav Micieta & Katarina Staffenova, 2022. "Advanced Logistics Strategy of a Company to Create Sustainable Development in the Industrial Area," Sustainability, MDPI, vol. 14(19), pages 1-36, October.
    19. Ludovit Nastisin & Beata Gavurova & Radovan Bačík & Ivan Kopor & Stefan Kral, 2022. "Analysis of perceived customer satisfaction in the context of rail transport: a case stude of the Slovak market," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 9(4), pages 427-438, June.
    20. Agnieszka Grzelczak, 2021. "Remote Work and its Consequences for the Employee in the Time of the Covid-19 Pandemic," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 2), pages 399-411.

    More about this item

    Keywords

    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:thkase:344187. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/darkuth.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.