IDEAS home Printed from https://ideas.repec.org/a/spr/jknowl/v16y2025i2d10.1007_s13132-024-02260-w.html
   My bibliography  Save this article

The Effectiveness of Public Policy in the Field of Digitalization and Consumption: How Does Macroeconomics Influence Behavioral Patterns in Eastern Europe?

Author

Listed:
  • Michael Gerlich

    (SBS Swiss Business School)

  • Diana Galoyan

    (Armenian State University of Economics)

  • Irina Litvin

    (Financial University Under the Government of the Russian Federation)

  • Svetlana Salimova

    (Ogarev Mordovia State University)

Abstract

The aim of this study is to evaluate the effectiveness of government policy and analyze the B2C market with a focus on consumer behavior trends in e-commerce within the context of macroeconomic factors. To achieve this goal, descriptive statistics of economic development over the past 5 years were analyzed. The analysis determines the indicators of society’s level of digitalization and readiness to use online technologies to make purchases. These indicators, in turn, impact the economy as a whole. The macro-level factor rating method was also applied to analyze the effectiveness of public policy aimed at digitalization and innovation. The final part of the study is an analysis of the B2C market dynamics; the analysis includes the trend approximation method and a forecast for the near future. The presented approach substantiates consumer trends in the European B2C market, including the Eastern European one, and evaluates how public policy reflects the new economic reality. Quantitative achievements of the study for the period 2018–2023 reveal the following: Internet access among the population in Eastern European countries increased by 11.9%, with a corresponding 18.0% rise in B2C e-commerce volume; the ecological efficiency level in Eastern European countries reached 53.8%, while the Comprehensive Urban–Rural Index (CUR) achievement index stood at 49.4%. These findings underscore the impact of government policies in enhancing digital service accessibility and promoting e-commerce, as well as highlight the current state of the ecological situation in the region, emphasizing the need for further efforts to improve environmental conditions.

Suggested Citation

  • Michael Gerlich & Diana Galoyan & Irina Litvin & Svetlana Salimova, 2025. "The Effectiveness of Public Policy in the Field of Digitalization and Consumption: How Does Macroeconomics Influence Behavioral Patterns in Eastern Europe?," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 16(2), pages 9197-9218, June.
    • Handle: RePEc:spr:jknowl:v:16:y:2025:i:2:d:10.1007_s13132-024-02260-w
    DOI: 10.1007/s13132-024-02260-w
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s13132-024-02260-w
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1007/s13132-024-02260-w?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to

    for a different version of it.

    References listed on IDEAS

    as
    1. Dagher, Leila & Yacoubian, Talar, 2012. "The causal relationship between energy consumption and economic growth in Lebanon," Energy Policy, Elsevier, vol. 50(C), pages 795-801.
    2. Dagher, Leila, 2012. "Natural gas demand at the utility level: An application of dynamic elasticities," Energy Economics, Elsevier, vol. 34(4), pages 961-969.
    3. Rao, Amar & Dagar, Vishal & Sohag, Kazi & Dagher, Leila & Tanin, Tauhidul Islam, 2023. "Good for the planet, good for the wallet: The ESG impact on financial performance in India," Finance Research Letters, Elsevier, vol. 56(C).
    4. Dagar, Vishal & Dagher, Leila & Rao, Amar & Doytch, Nadia & Kagzi, Muneza, 2024. "Economic policy uncertainty: Global energy security with diversification," Economic Analysis and Policy, Elsevier, vol. 82(C), pages 248-263.
    5. Ola Bareja-Wawryszuk & Tomasz Pajewski & Kübra Müge Çakaröz & Baki Kavas, 2022. "Changes in Consumer Behavior during the COVID-19 Pandemic: A Comparative Analysis between Polish and Turkish Consumers," Sustainability, MDPI, vol. 14(16), pages 1-11, August.
    6. Vicente Alcaraz Carrillo de Albornoz & Antonio Lara Galera & Juan Molina Millán & Belén Muñoz Medina, 2023. "Public–Private Partnerships: Left or Right Government Economic Policy?," Public Organization Review, Springer, vol. 23(4), pages 1523-1544, December.
    7. Meyer, Brent H. & Prescott, Brian & Sheng, Xuguang Simon, 2022. "The impact of the COVID-19 pandemic on business expectations," International Journal of Forecasting, Elsevier, vol. 38(2), pages 529-544.
    8. repec:ers:journl:v:xxiv:y:2021:i:special2:p:405-416 is not listed on IDEAS
    9. Hassan Danaeefard & Ali Farazmand & Akram Dastyari, 2023. "The Iranian Coronavirus Pandemic (COVID-9) Crisismanship: Understanding the Contributions of National Culture, Media, Technology and Economic System," Public Organization Review, Springer, vol. 23(4), pages 1661-1682, December.
    10. Farid Huseynov & Sevgi Özkan Yıldırım, 2019. "Online Consumer Typologies and Their Shopping Behaviors in B2C E-Commerce Platforms," SAGE Open, , vol. 9(2), pages 21582440198, May.
    11. Shubham Kakran & Arpit Sidhu & Parminder Kaur Bajaj & Vishal Dagar, 2023. "Novel evidence from APEC countries on stock market integration and volatility spillover: A Diebold and Yilmaz approach," Cogent Economics & Finance, Taylor & Francis Journals, vol. 11(2), pages 2254560-225, October.
    12. Karolina Werner-Lewandowsk & Piotr Lubinski & Jolanta Sloniec, 2021. "The Effect of Covid-19 on Consumer Behavior in Poland - Preliminary Research Results," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 1), pages 405-416.
    13. Dagher, Leila & Jamali, Ibrahim & Abi Younes, Oussama, 2023. "Extreme energy poverty: The aftermath of Lebanon’s economic collapse," Energy Policy, Elsevier, vol. 183(C).
    14. Ali Farazmand & Hassan Danaeefard & Akram Dastyari, 2023. "Correction to: The Iranian Coronavirus Pandemic (COVID-19) Crisismanship: Understanding the Contributions of National Culture, Media, Technology and Economic System," Public Organization Review, Springer, vol. 23(4), pages 1683-1683, December.
    15. Dagher, Leila & El Hariri, Sadika, 2013. "The impact of global oil price shocks on the Lebanese stock market," Energy, Elsevier, vol. 63(C), pages 366-374.
    16. Khan, Khalid & Khurshid, Adnan & Cifuentes-Faura, Javier, 2023. "Investigating the relationship between geopolitical risks and economic security: Empirical evidence from central and Eastern European countries," Resources Policy, Elsevier, vol. 85(PA).
    17. Skare, Marinko & Gavurova, Beata & Rigelsky, Martin, 2023. "Innovation activity and the outcomes of B2C, B2B, and B2G E-Commerce in EU countries," Journal of Business Research, Elsevier, vol. 163(C).
    18. Daniel Appiah & Abdul-Gafaru Abdulai, 2023. "Conceptualizing and Measuring State Effectiveness as Impartiality," Public Organization Review, Springer, vol. 23(4), pages 1417-1436, December.
    19. Razia Sultana Sumi & Mahjabeen Ahmed, 2022. "Investigating young consumers’ online buying behavior in COVID-19 pandemic: perspective of Bangladesh," IIM Ranchi Journal of Management Studies, Emerald Group Publishing Limited, vol. 1(2), pages 108-123, April.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Zhao, Xingqi & Ke, Xiaojun & Jiang, Songyu, 2024. "Spatial impact of green finance reform pilot zones on environmental efficiency: A pathway to mitigating China's energy trilemma," Energy, Elsevier, vol. 312(C).
    2. Kenan Saka, 2024. "Evaluation of a grid-connected PV power plant: performance and agrivoltaic aspects," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 26(12), pages 32319-32336, December.
    3. Pradeep Kumar & Sanjeev Gupta & Vishal Dagar, 2024. "Sustainable energy development through non‐residential rooftop solar photovoltaic adoption: Empirical evidence from India," Sustainable Development, John Wiley & Sons, Ltd., vol. 32(1), pages 795-814, February.
    4. Mohamed A. Ali & Ashraf Elsayed & Islam Elkabani & M. Elsayed Youssef & Gasser E. Hassan, 2025. "Evaluation and performance comparison of different models for global solar radiation forecasting: a case study on five cities," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 27(5), pages 10159-10201, May.
    5. Islam, Md. Monirul & Shahbaz, Muhammad & Ahmed, Faroque, 2024. "Robot race in geopolitically risky environment: Exploring the Nexus between AI-powered tech industrial outputs and energy consumption in Singapore," Technological Forecasting and Social Change, Elsevier, vol. 205(C).
    6. Muhammad Tufail & Lin Song & Weizheng Wang & Xiao Gu & Salahuddin Khan, 2024. "Race to Top or Race to Bottom Approach: Disaggregated Effect of Fiscal Decentralization and Its Implications for Consumption-Based Carbon Emissions," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 15(3), pages 15243-15277, September.
    7. You, Jiansheng & Hu, Jin & Jiang, Bing, 2024. "The correlation evolution and formation mechanism of energy ecological efficiency in China: A spatial network approach," Energy, Elsevier, vol. 313(C).
    8. Shah, Wasi Ul Hassan & Sarfraz, Muddassar & Yasmeen, Rizwana, 2025. "Unveiling the impact of natural energy resources depletion on energy industry productivity in top 10 economies: Moderating role of FinTech," Energy, Elsevier, vol. 315(C).
    9. Hui Jin & Fu-Sheng Tsai & Jorge Martinez-Vazquez, 2025. "Optimal expenditure decentralization for sustainable development: evidence from a 52-country panel analysis," Financial Innovation, Springer;Southwestern University of Finance and Economics, vol. 11(1), pages 1-29, December.
    10. Rui Dong & Jinzhao Song & Tao Jiang & Muhammad Awais Baloch, 2025. "Environmental Sustainability Across BRICS Economies: the Dynamics Among the Digital Economy, Education, and CO2 Emissions," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 16(1), pages 4125-4145, March.
    11. Dagar, Vishal & Dagher, Leila & Rao, Amar & Doytch, Nadia & Kagzi, Muneza, 2024. "Economic policy uncertainty: Global energy security with diversification," Economic Analysis and Policy, Elsevier, vol. 82(C), pages 248-263.
    12. Zia Ul Haq & Usman Mehmood & Salman Tariq & Ayesha Mariam, 2024. "The Impacts of Globalization and GDP on CO2 Emissions: Do Technological Innovation and Renewable Energy Lower Some Burden in SAARC Countries," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 15(4), pages 15499-15522, December.
    13. Balestra, Anna & Caruso, Raul & Di Domizio, Marco, 2024. "What explains the size of Sovereign Wealth Funds? A panel analysis (2008–2018)," Finance Research Letters, Elsevier, vol. 62(PB).
    14. Tahir, Iram & Shahzad, Khuram & Ensari, M. Sebnem, 2024. "Utilising blockchain technology for managing natural resources: A case study of Reko Diq copper-gold project, Pakistan," Resources Policy, Elsevier, vol. 98(C).
    15. Qingyuan Han, 2025. "Understanding price momentum, market fluctuations, and crashes: insights from the extended Samuelson model," Financial Innovation, Springer;Southwestern University of Finance and Economics, vol. 11(1), pages 1-37, December.
    16. Adil Haniev & Viktoriya V. Suhih, 2025. "Analysis of the Impact of ESG Initiatives on the Financial Performance of Shareholders in Russian Companies," Journal of Applied Economic Research, Graduate School of Economics and Management, Ural Federal University, vol. 24(1), pages 319-343.
    17. Omri, Anis, 2014. "An international literature survey on energy-economic growth nexus: Evidence from country-specific studies," Renewable and Sustainable Energy Reviews, Elsevier, vol. 38(C), pages 951-959.
    18. Zhang, Yi & Ji, Qiang & Fan, Ying, 2018. "The price and income elasticity of China's natural gas demand: A multi-sectoral perspective," Energy Policy, Elsevier, vol. 113(C), pages 332-341.
    19. Magazzino, Cosimo & Mele, Marco & Schneider, Nicolas, 2021. "A D2C algorithm on the natural gas consumption and economic growth: Challenges faced by Germany and Japan," Energy, Elsevier, vol. 219(C).
    20. Samani, Ali Riahi & Talebian, Ahmadreza & Mishra, Sabyasachee & Golias, Mihalis, 2025. "Evaluating consumer shopping, delivery demands, and last-mile preferences: An integrated MDCEV-HCM approach," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 197(C).

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:jknowl:v:16:y:2025:i:2:d:10.1007_s13132-024-02260-w. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.