Organisational-economic mechanism for increasing the innovative activity of carpet industry enterprises in the digitalisation of technological processes

At the moment, to ensure a sufficient level of competition in the carpet market, an important component is the introduction of the latest technologies, which means that finding approaches for this remains relevant. The purpose of the study was to describe possible approaches to improving the management mechanisms of such enterprises using innovative technologies in Kazakhstan. The main research methods were forecasting and modelling. The study period spans from 1990 to 2023. 2008–2009 was identified as the most challenging interval. A significant decrease in production occurred. Followed by a swift rise in productivity after 2009, culminating in peak levels in 2022, but has recently reduced the level of growth. When assessing the trends of foreign trade, it was concluded that the potential of opportunities in the country was not fully used, given the rather large volumes of imports and relatively small exports of products. The study also proposed approaches regarding introducing innovative technologies into the industry both within the framework of production processes and for e-commerce. A management model was proposed, which suggests a course of action in the context of improving certain components of the production of the functioning of the enterprise through the introduction of innovative products to ensure higher results of the introduction of innovative products. The study, among other things, provides recommendations for government authorities on which policy components should be implemented to increase the industry’s efficiency. The results obtained can be used by enterprises to develop their long-term development strategies and government representatives to develop policies in this area.