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Agricultural Cooperatives and Market Performance in Food Manufacturing

Listed author(s):
  • Rogers, Richard T.
  • Petraglia, Lisa M.
Registered author(s):

    Support for the cooperative yardstick hypothesis was found using a standard structure-performance model that was extended to include a cooperative market share variable and was estimated with a large cross-section of food manufacturing markets. Market concentration and advertising intensity were positively related to price-cost margins. In addition, the aggregate market share of the one hundred largest agricultural marketing cooperatives was inversely related to price-cost margins. The magnitude of the effect was largest in the more concentrated markets. This suggests that. where cooperatives have vertically extended themselves into food processing. more competitive outcomes are found even in highly concentrated markets.

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    Article provided by National Council of Farmer Cooperatives in its journal Journal of Agricultural Cooperation.

    Volume (Year): 9 (1994)
    Issue (Month): ()

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    Handle: RePEc:ags:joagco:46399
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    1. Jesse, Edward V. & Johnson, Aaron C. Jr, 1980. "Marketing Cooperatives and Undue Price Enhancement: A Theoretical Perspective," Working Papers 202953, University of Wisconsin-Madison, Department of Agricultural and Applied Economics, Food System Research Group.
    2. Robert L. Wills, 1985. "Evaluating Price Enhancement by Processing Cooperatives," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 67(2), pages 183-192.
    3. Peter Helmberger & Sidney Hoos, 1962. "Cooperative Enterprise and Organization Theory," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 44(2), pages 275-290.
    4. Sexton, Richard J. & Iskow, Julie, 1993. "What Do We Know About the Economic Efficiency of Cooperatives: An Evaluative Survey," Journal of Agricultural Cooperation, National Council of Farmer Cooperatives, vol. 8.
    5. Peter G. Helmberger, 1964. "Cooperative Enterprise as a Structural Dimension of Farm Markets," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 46(3), pages 603-617.
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