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Are Consumer Health Concerns Influencing Direct-From-Producer Purchasing Decisions

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  • Thapaliya, Sudha
  • Interis, Matthew G.
  • Collart, Alba J.
  • Walters, Lurleen M.
  • Morgan, Kimberly L.

Abstract

Research has shown health concerns may motivate consumers to purchase foods sold at direct market outlets, yet connections between management of specific diseases and food purchase decisions remain unclear. We utilize a two-step decision framework to evaluate whether family incidences of six illnesses (cancer, heart disease, diabetes, obesity, back/joint pain, and Alzheimer's disease/dementia) affect decisions to buy food at farmers’ markets and farm stands. We find that cancer, diabetes, obesity, and back/joint pain influence the decision to purchase from farm stands. Disease incidences have varying directional effects on frequency of purchase for both farmers’ markets and farm stands.

Suggested Citation

  • Thapaliya, Sudha & Interis, Matthew G. & Collart, Alba J. & Walters, Lurleen M. & Morgan, Kimberly L., 2017. "Are Consumer Health Concerns Influencing Direct-From-Producer Purchasing Decisions," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 49(2), March.
    • Handle: RePEc:ags:joaaec:352056
    DOI: 10.22004/ag.econ.352056
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    References listed on IDEAS

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    1. Martinez, Stephen W. & Hand, Michael S. & Da Pra, Michelle & Pollack, Susan L. & Ralston, Katherine L. & Smith, Travis A. & Vogel, Stephen J. & Clark, Shellye & Lohr, Luanne & Low, Sarah A. & Newman, , 2010. "Local Food Systems: Concepts, Impacts, and Issues," Economic Research Report 96635, United States Department of Agriculture, Economic Research Service.
      • Martinez, Steve & Hand, Michael & Da Pra, Michelle & Pollack, Susan & Ralston, Katherine & Smith, Travis & Vogel, Stephen & Clarke, Shellye & Lohr, Luanne & Low, Sarah & Newman, Constance, 2010. "Local food systems: concepts, impacts, and issues," MPRA Paper 24313, University Library of Munich, Germany.
    2. Jeffrey M Wooldridge, 2010. "Econometric Analysis of Cross Section and Panel Data," MIT Press Books, The MIT Press, edition 2, volume 1, number 0262232588, December.
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