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Price Competition Between National Brand And Private Label Food Products: 1966-1992

Author

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  • Rodgers, Trey
  • Ali Jafri, S. Hussain
  • Padberg, Daniel I.

Abstract

The presence and behavior of private labels add a significant dimension to price competition among the food system's subsectors. Recent surveys in two college towns in Texas show a larger price difference between national brands and private labels than previous studies. The increase in price differences are attributed to "horizontal" and "vertical" influences on prices and also to advertising and the proliferation of brands. This competitive process gives the consumer the advantage of new products and products with brand appeal (national brands) as well as low cost copies (private labels) of these successful products.

Suggested Citation

  • Rodgers, Trey & Ali Jafri, S. Hussain & Padberg, Daniel I., 1993. "Price Competition Between National Brand And Private Label Food Products: 1966-1992," Journal of Food Distribution Research, Food Distribution Research Society, vol. 24(2), pages 1-7, September.
    • Handle: RePEc:ags:jlofdr:27574
    DOI: 10.22004/ag.econ.27574
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    References listed on IDEAS

    as
    1. Connor, John M & Peterson, Everett B, 1992. "Market-Structure Determinants of National Brand-Private Label Price Differences of Manufactured Food Products," Journal of Industrial Economics, Wiley Blackwell, vol. 40(2), pages 157-171, June.
    2. Jafri, Syed Hussain A. & Lifferth, Dennis R., 1977. "Prices and Quality Comparisons of National Brand and Private Label Food Products," Staff Papers 184421, Cornell University, Department of Applied Economics and Management.
    3. John M. Connor & Scott Weimer, 1986. "The intensity of advertising and other selling expenses in food and tobacco manufacturing: Measurement, determinants, and impacts," Agribusiness, John Wiley & Sons, Ltd., vol. 2(3), pages 293-319.
    4. Handy, Charles R., 1985. "Surveying Private and National Brand Prices," Food Review/ National Food Review, United States Department of Agriculture, Economic Research Service, vol. 0(01), June.
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