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Impact Of Changing Consumer Preferences On Willingness-To-Pay For Beef Steaks In Alternative Retail Packaging

Author

Listed:
  • Schmitz, John D.
  • Menkhaus, Dale J.
  • Whipple, Glen D.
  • Hoffman, Elizabeth
  • Field, Ray A.

Abstract

The purpose of this study was to identify how consumer perceptions of selected attributes of beef steaks, individual consumer demographics and perceived changes in purchases of substitute meats affect willingness-to-pay for beef rib-eye steaks in the traditional overwrapped styrofoam tray and vacuum skin packages. A laboratory auction was used to obtain willingness-to-pay data. The results suggest that health related factors, particularly the concern regarding cholesterol, reduced the willingness-to-pay for beef rib-eye steaks, regardless of package type. For the vacuum skin package to be successful, information about the package is necessary, along with providing a consistent and quality product, particularly with respect to trim.

Suggested Citation

  • Schmitz, John D. & Menkhaus, Dale J. & Whipple, Glen D. & Hoffman, Elizabeth & Field, Ray A., 1993. "Impact Of Changing Consumer Preferences On Willingness-To-Pay For Beef Steaks In Alternative Retail Packaging," Journal of Food Distribution Research, Food Distribution Research Society, vol. 24(2), pages 1-14, September.
    • Handle: RePEc:ags:jlofdr:27570
    DOI: 10.22004/ag.econ.27570
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    File URL: https://ageconsearch.umn.edu/record/27570/files/24020023.pdf
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    References listed on IDEAS

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    1. repec:bla:scandj:v:86:y:1984:i:4:p:468-84 is not listed on IDEAS
    2. Alan Barkema & Mark Drabenstott, 1990. "A crossroads for the cattle industry," Economic Review, Federal Reserve Bank of Kansas City, vol. 75(Nov), pages 47-66.
    3. Coppinger, Vicki M & Smith, Vernon L & Titus, Jon A, 1980. "Incentives and Behavior in English, Dutch and Sealed-Bid Auctions," Economic Inquiry, Western Economic Association International, vol. 18(1), pages 1-22, January.
    4. Schmitz, John D. & Nayga, Rodolfo M., Jr., 1991. "Food Nutritional Quality: A Pilot Study On Consumer Awareness," Journal of Food Distribution Research, Food Distribution Research Society, vol. 22(2), pages 1-16, June.
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    Cited by:

    1. McFadden, Jonathan R. & Huffman, Wallace E., 2017. "Consumer valuation of information about food safety achieved using biotechnology: Evidence from new potato products," Food Policy, Elsevier, vol. 69(C), pages 82-96.
    2. Yu, Lingling & Hailu, Getu, 2010. "Household Demand for Convenience Chicken Meat Products in Canada," Consumer and Market Demand Network Papers 310299, University of Alberta, Department of Resource Economics and Environmental Sociology.

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