U.S. Consumer Demand for Organic Fluid Milk by Fat Content
This study examined consumer demand for organic fluid milk in the current maturing organic market using a nationwide weekly retail scanner data set. An Almost Ideal Demand System in which both organic milk and conventional milk were further decomposed into products with different fat content was estimated. The demand for organic milk was shown to be price elastic. The results also revealed substitutions between organic milk and conventional milk products differing in fat content. The substitution pattern was asymmetric and there was greater movement toward organic milk than back toward conventional milk for the same relative change in price.
References listed on IDEAS
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- Pedro A. Alviola & Oral Capps, 2010. "Household demand analysis of organic and conventional fluid milk in the United States based on the 2004 Nielsen Homescan panel," Agribusiness, John Wiley & Sons, Ltd., vol. 26(3), pages 369-388.
- Zhuo Liu & Christopher A. Kanter & Kent D. Messer & Harry M. Kaiser, 2013.
"Identifying significant characteristics of organic milk consumers: a CART analysis of an artefactual field experiment,"
Taylor & Francis Journals, vol. 45(21), pages 3110-3121, July.
- Liu, Zhuo & Kanter, Christopher & Messer, Kent D. & Kaiser, Harry M., 2011. "Identifying Significant Characteristics of Organic Milk Consumers: A CART Analysis of an Artefactual Field Experiment," 2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania 104020, Agricultural and Applied Economics Association.
- Tirtha Dhar & Jeremy D. Foltz, 2005. "Milk by Any Other Name … Consumer Benefits from Labeled Milk," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 87(1), pages 214-228.
- John C. Bernard & Daria J. Bernard, 2007. "What Is It About Organic Milk? An Experimental Analysis," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 91(3), pages 826-836.
- Glaser, Lewrene K. & Thompson, Gary D., 2000. "Demand For Organic And Conventional Beverage Milk," 2000 Annual Meeting, June 29-July 1, 2000, Vancouver, British Columbia 36346, Western Agricultural Economics Association.
- Kathleen Brooks & Jayson L. Lusk, 2010. "Stated and Revealed Preferences for Organic and Cloned Milk: Combining Choice Experiment and Scanner Data," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 92(4), pages 1229-1241.
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