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Strategic Alliances and Sustainable Coffee Production: The Shaded System of Baturite, State of Ceara, Brazil

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  • Saes, Maria Sylvia Macchione
  • Souza, Maria Celia M.
  • Otani, Malimiria Norico

Abstract

The study aims to assess the entry of coffee producers into the specialty coffee segment that is differentiated by social and environmental attributes. It shows the experience of shaded coffee growers participating in the Projeto Café Ecológico, placed in the Baturité Mountains Environmental Protection Area, an Atlantic Forest region in Ceará State, Brazil. Emphasis is placed on horizontal and vertical strategic alliances among actors involved in the production, processing and distribution of ecological coffee. It highlights the articulation between government and NGOs, under both contractual and institutional approaches.

Suggested Citation

  • Saes, Maria Sylvia Macchione & Souza, Maria Celia M. & Otani, Malimiria Norico, 2003. "Strategic Alliances and Sustainable Coffee Production: The Shaded System of Baturite, State of Ceara, Brazil," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 6(2), pages 1-11.
    • Handle: RePEc:ags:ifaamr:34251
    DOI: 10.22004/ag.econ.34251
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    References listed on IDEAS

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    1. George A. Akerlof, 1970. "The Market for "Lemons": Quality Uncertainty and the Market Mechanism," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 84(3), pages 488-500.
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    Cited by:

    1. Detre, Joshua D. & Gunderson, Michael A., 2011. "The Triple Bottom Line: What is the Impact on the Returns to Agribusiness?," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 14(4), pages 1-14, November.
    2. Uzea, F. Nicoleta & Fulton, Murray E., 2014. "Mechanisms for Effective Alliance Management: Insights from a Federated Cooperative Marketing System," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 17(1), pages 1-32, February.

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