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Les stratégies des firmes multinationales alimentaires

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  • Pérez, Roland

Abstract

The aim of this paper is to introduce a general pattern of analysis for multinational food firms' strategies (FMN-A). First, a general framework of analysis is set which is applicable to the study of firms/groups and more particularly of multinational firms. The same framework of analysis is then applied to the FMNA'S and their strategic duality, illustrated through the exemple of the Danone group. Finally, the main trends leading to changes within the context of competitiveness and their involvement at the level of firms' strategies are mentioned.

Suggested Citation

  • Pérez, Roland, 1996. "Les stratégies des firmes multinationales alimentaires," Économie rurale, French Society of Rural Economics (SFER Société Française d'Economie Rurale), vol. 231.
    • Handle: RePEc:ags:ersfer:354244
    DOI: 10.22004/ag.econ.354244
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    References listed on IDEAS

    as
    1. Jensen, Michael C. & Ruback, Richard S., 1983. "The market for corporate control : The scientific evidence," Journal of Financial Economics, Elsevier, vol. 11(1-4), pages 5-50, April.
    2. Jean-Pierre Gilly, 1989. "Présentation : Les groupes industriels et financiers - Mode d'organisation et déploiement stratégique," Revue d'Économie Industrielle, Programme National Persée, vol. 47(1), pages 1-5.
    3. repec:bla:jfinan:v:43:y:1988:i:3:p:567-91 is not listed on IDEAS
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