IDEAS home Printed from https://ideas.repec.org/a/ags/ajosrd/197943.html
   My bibliography  Save this article

Indian Agricultural Marketing- A Review

Author

Listed:
  • Ul-Rehman, Shakeel
  • Selvaraj, M.
  • Syed, Ibrahim M.

Abstract

Agriculture in India has directly or indirectly continued to be the source of livelihood to majority of the population. Indian agriculture has seen a lot of changes in its structure. India, predominantly an agricultural economy, has healthy signs of transformation in agriculture and allied activities. India has seen agriculture as a precious tool of economic development as other sectors of production depend on it. Efficient backward and forward integration with agriculture has led to globally competitive production system in terms of cost and quality. Cooperatives seem to be well positioned to coordinate product differentiation at the farm level and to integrate forward into value added processing activities.. Indian agriculture can be balanced and made efficient through proper and better management practices. The present study brings out past and present scenario of agricultural marketing prevailing in India, its challenges and future recommendations. Moreover the opportunities provide by agricultural marketing should be tapped effectively by the marketers.

Suggested Citation

  • Ul-Rehman, Shakeel & Selvaraj, M. & Syed, Ibrahim M., 2012. "Indian Agricultural Marketing- A Review," Asian Journal of Agriculture and Rural Development, Asian Economic and Social Society (AESS), vol. 2(01), pages 1-8, March.
    • Handle: RePEc:ags:ajosrd:197943
    DOI: 10.22004/ag.econ.197943
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/197943/files/9-34-2_1_2012-AJARD-69-75.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.197943?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Birthal, Pratap Singh & Jha, Awadhesh K. & Singh, Harvinder, 2007. "Linking Farmers to Markets for High-Value Agricultural Commodities," Agricultural Economics Research Review, Agricultural Economics Research Association (India), vol. 20(Conferenc).
    2. Joseph D. Coffey, 1999. "A plea for economic research to improve market efficiency," Agribusiness, John Wiley & Sons, Ltd., vol. 15(1), pages 137-139.
    3. Fiala, P., 2005. "Information sharing in supply chains," Omega, Elsevier, vol. 33(5), pages 419-423, October.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Villacis, Alexis H. & Kopp, Thomas & Mishra, Ashok K., 2023. "Government-Supported Marketing Channels Increase Incomes only for Producers of Local Staples: Evidence from Fruit and Vegetables Farmers in India," 2023 Annual Meeting, July 23-25, Washington D.C. 335470, Agricultural and Applied Economics Association.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. repec:asi:ajosrd:2012:p:69-75 is not listed on IDEAS
    2. Kyu Kim, Kyung & Yul Ryoo, Sung & Dug Jung, Myung, 2011. "Inter-organizational information systems visibility in buyer-supplier relationships: The case of telecommunication equipment component manufacturing industry," Omega, Elsevier, vol. 39(6), pages 667-676, December.
    3. Petr Fiala, 2016. "Profit allocation games in supply chains," Central European Journal of Operations Research, Springer;Slovak Society for Operations Research;Hungarian Operational Research Society;Czech Society for Operations Research;Österr. Gesellschaft für Operations Research (ÖGOR);Slovenian Society Informatika - Section for Operational Research;Croatian Operational Research Society, vol. 24(2), pages 267-281, June.
    4. Taab Ahmad Samad & Rohit Sharma & Kunal K Ganguly & Samuel Fosso Wamba & Geetika Jain, 2023. "Enablers to the adoption of blockchain technology in logistics supply chains: evidence from an emerging economy," Annals of Operations Research, Springer, vol. 327(1), pages 251-291, August.
    5. Patsy Kraeger & Rhonda G. Phillips & Jonathan H. Lubin & Jonathan Weir & Kristina Patterson, 2024. "Assessing Healthy Effects between Local Level Farmer’s Markets and Community-Supported Agriculture and Physical Well-Being at the State Level," Sustainability, MDPI, vol. 16(2), pages 1-15, January.
    6. Prajogo, Daniel & Olhager, Jan, 2012. "Supply chain integration and performance: The effects of long-term relationships, information technology and sharing, and logistics integration," International Journal of Production Economics, Elsevier, vol. 135(1), pages 514-522.
    7. Adenso-Díaz, Belarmino & Moreno, Plácido & Gutiérrez, Ester & Lozano, Sebastián, 2012. "An analysis of the main factors affecting bullwhip in reverse supply chains," International Journal of Production Economics, Elsevier, vol. 135(2), pages 917-928.
    8. repec:thr:techub:10028:y:2022:i:1:p:389-407 is not listed on IDEAS
    9. Roberto Dominguez & Borja Ponte & Salvatore Cannella & Jose M. Framinan, 2019. "Building Resilience in Closed-Loop Supply Chains through Information-Sharing Mechanisms," Sustainability, MDPI, vol. 11(23), pages 1-4, November.
    10. Masud Rana & Keshav Lall Maharjan, 2022. "Participation of Brinjal Farmers in Large and Small Wholesale Markets: Factors Influencing Farmers’ Decisions and Impact on Producers’ Prices," Sustainability, MDPI, vol. 14(4), pages 1-20, February.
    11. Sarkar, Sourish & Kumar, Sanjay, 2015. "A behavioral experiment on inventory management with supply chain disruption," International Journal of Production Economics, Elsevier, vol. 169(C), pages 169-178.
    12. Dinesh Dhakal & David O’Brien & Peter Mueser, 2021. "Government Policy and Performance of Agricultural Cooperatives: A Case Study in Chitwan District, Nepal," Sustainability, MDPI, vol. 13(21), pages 1-20, November.
    13. Juan Manuel Ramon-Jeronimo & Raquel Florez-Lopez, 2018. "What Makes Management Control Information Useful in Buyer–Supplier Relationships?," JRFM, MDPI, vol. 11(3), pages 1-16, June.
    14. Wong, Christina W.Y. & Lai, Kee-hung & Cheng, T.C.E. & Lun, Y.H. Venus, 2015. "The role of IT-enabled collaborative decision making in inter-organizational information integration to improve customer service performance," International Journal of Production Economics, Elsevier, vol. 159(C), pages 56-65.
    15. Taehyun Ko & Jaeram Lee & Daehyeon Park & Doojin Ryu, 2023. "Supply chain transparency as a signal of ethical production," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 44(3), pages 1565-1573, April.
    16. Quan Zhu & Harold Krikke & Marjolein C. J. Caniëls, 2021. "The Effects of Different Supply Chain Integration Strategies on Disruption Recovery: A System Dynamics Study on the Cheese Industry," Logistics, MDPI, vol. 5(2), pages 1-18, April.
    17. Dimitris Zissis & George Ioannou & Apostolos Burnetas, 2020. "Coordinating Lot Sizing Decisions Under Bilateral Information Asymmetry," Production and Operations Management, Production and Operations Management Society, vol. 29(2), pages 371-387, February.
    18. Zissis, Dimitris & Ioannou, George & Burnetas, Apostolos, 2015. "Supply chain coordination under discrete information asymmetries and quantity discounts," Omega, Elsevier, vol. 53(C), pages 21-29.
    19. Yang, Taho & Wen, Yuan-Feng & Wang, Fang-Fang, 2011. "Evaluation of robustness of supply chain information-sharing strategies using a hybrid Taguchi and multiple criteria decision-making method," International Journal of Production Economics, Elsevier, vol. 134(2), pages 458-466, December.
    20. Tsai, Chih-Yang, 2011. "On delineating supply chain cash flow under collectionrisk," International Journal of Production Economics, Elsevier, vol. 129(1), pages 186-194, January.
    21. Schmitt, Thomas G. & Kumar, Sanjay & Stecke, Kathryn E. & Glover, Fred W. & Ehlen, Mark A., 2017. "Mitigating disruptions in a multi-echelon supply chain using adaptive ordering," Omega, Elsevier, vol. 68(C), pages 185-198.
    22. Weidong Zhang & Fuqiang Wang, 2022. "Information Sharing in Competing Supply Chains with Carbon Emissions Reduction Incentives," Sustainability, MDPI, vol. 14(20), pages 1-25, October.

    More about this item

    Keywords

    Agricultural Finance; Financial Economics;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:ajosrd:197943. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/aesstea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.