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Job Satisfaction among Food Delivery Drivers in Hanoi, Vietnam

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  • Ninh, Nguyen Thi Hai

Abstract

This study aims to evaluate the job satisfaction of ShopeeFood delivery drivers in Hanoi, Vietnam, and to identify key factors influencing their satisfaction. The analysis is based on survey data collected in 2024 from 136 ShopeeFood drivers operating in Hanoi. Data were obtained through face-to-face interviews using a structured questionnaire employing a five-point Likert scale. After data cleaning, the responses were analyzed using SPSS software for both descriptive statistics and regression analysis. The findings reveal that over 50% of the respondents reported being satisfied or very satisfied with their income and the flexibility of working hours. Additionally, more than 48% expressed satisfaction with the welfare policies provided. However, satisfaction levels declined when environmental factors such as adverse weather conditions and the stress associated with urban traffic were considered. Regression analysis indicates that income, the nature of the work, customer behavior, and driver qualifications significantly impact overall job satisfaction. The study recommends a set of integrated solutions, including improving income and welfare policies, providing professional training, optimizing digital platforms, and fostering an engaged and supportive driver community, to enhance long-term retention and performance.

Suggested Citation

  • Ninh, Nguyen Thi Hai, 2025. "Job Satisfaction among Food Delivery Drivers in Hanoi, Vietnam," Asian Journal of Agricultural Extension, Economics & Sociology, Asian Journal of Agricultural Extension, Economics & Sociology, vol. 43(6).
    • Handle: RePEc:ags:ajaees:389042
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    File URL: https://ageconsearch.umn.edu/record/389042/files/Ninh4362025AJAEES137768.pdf
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    References listed on IDEAS

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    1. M. Keith Chen & Judith A. Chevalier & Peter E. Rossi & Emily Oehlsen, 2019. "The Value of Flexible Work: Evidence from Uber Drivers," Journal of Political Economy, University of Chicago Press, vol. 127(6), pages 2735-2794.
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