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Beyond Technology: SME Strategic Repositioning in Digital Ecosystems

Author

Listed:
  • Ana Alexandra Olariu

    (Bucharest University of Economic Studies, Romania)

  • Simona Catalina Stefan

    (Bucharest University of Economic Studies, Romania)

  • Andreea Breazu

    (Bucharest University of Economic Studies, Romania; Academy of Romanian Scientists, Romania)

  • Corina-Elena Mircioiu

    (Bucharest University of Economic Studies, Romania)

  • Mircea Stelian Draghici

    (Dentirad Hospital, Plopeni, Romania; Bucharest University of Economic Studies, Romania)

Abstract

Digital transformation is a disruptive force that compels SMEs to fundamentally reconfigure their business models to remain competitive. This research analyses the impact of digitalisation factors, namely the digital skills of the staff, the digital transformation strategy, and the digital methods, means, and tools, on the strategic position of SMEs, while exploring the mechanisms that arise. This study used a mixed research methodology, combining structural equation modelling (PLS-SEM) with artificial neural network (ANN) analysis, based on a survey with 281 respondents from Romania. The PLS-SEM results confirm the influence of digitalisation on strategic performance, especially through the optimisation of organisational processes and the strengthening of the relationship with customers. The ANN analysis complements these findings, capturing nonlinear relationships and identifying the relationship with customers as the most important predictor of strategic success. Valuable insights are thus offered for SME management, demonstrating that the strategic value of technology is conditioned by its functional integration into workflows and interaction with market actors.

Suggested Citation

  • Ana Alexandra Olariu & Simona Catalina Stefan & Andreea Breazu & Corina-Elena Mircioiu & Mircea Stelian Draghici, 2026. "Beyond Technology: SME Strategic Repositioning in Digital Ecosystems," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 28(72), pages 431-431, April.
    • Handle: RePEc:aes:amfeco:v:28:y:2026:i:72:p:431
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    JEL classification:

    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D

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