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Digital transformation enablers in high-tech and low-tech companies: A comparative analysis

Author

Listed:
  • Titov Sergei
  • Trachuk Arkady
  • Linder Natalya

    (Financial University under the Government of the Russian Federation, Moscow, Russia)

  • RD Pathak

    (The University of the South Pacific, Suva, Fiji)

  • Danny Samson

    (The University of Melbourne, Melbourne, VIC, Australia)

  • Zafar Husain

    (College of Business, Al Ain University, Al Ain, United Arab Emirates)

  • S Sushil

    (Indian Institute of Technology, Delhi, India)

Abstract

Digital transformation (DT) is a complex, socio-technical, strategic, and often radical change influenced by various aspects, among which non-technological, organizational factors play significant roles. The literature on DT enablers suggests sensitivity to the organizational context, especially to the technology intensity of companies. This article analyzes the variations in non-technological DT enablers in high-tech and low-tech manufacturing companies. Through a systematic literature review, using coding techniques and cluster analysis, we created 20 aggregated enabler categories. With the Decision Making Trial and Evaluation Laboratory (DEMATEL) method, clustered DT enablers in high-tech and low-tech companies were compared. High-tech companies enable DT with the factors related primarily to organizational flexibility and dynamism. In contrast, low-tech firms propel DT with the enablers connected to more stable, traditional, managerial practices. JEL Classification: 031 and 032

Suggested Citation

  • Titov Sergei & Trachuk Arkady & Linder Natalya & RD Pathak & Danny Samson & Zafar Husain & S Sushil, 2023. "Digital transformation enablers in high-tech and low-tech companies: A comparative analysis," Australian Journal of Management, Australian School of Business, vol. 48(4), pages 801-843, November.
    • Handle: RePEc:sae:ausman:v:48:y:2023:i:4:p:801-843
    DOI: 10.1177/03128962231157102
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