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Commercial Activity’s Contribution to Sustainable Development by Social Responsability Actions: a Vision of SMEs

  • Rodica Milena Zaharia

    ()

    (Academy of Economic Studies, Bucharest, Romania)

  • Alin Stancu

    (Academy of Economic Studies, Bucharest, Romania)

  • Carmen Stoian

    (Kent Business School, University of Kent, Canterbury, UK)

  • Mihaela Diaconu

    (University of Piteşti, Romania)

Registered author(s):

    This paper reports on a small study concerning the development of the social responsibility concept, in order to reveal how this concept became an important element of the sustainable development. According to this relationship, there are presented the results of a qualitative research among small and middle- sized companies involved in commercial activity in Bucharest, to show the way in which their activities of social responsibility meet the national strategy of sustainable development. The conclusions of this paper support the literature in the field, that underlines the fact that small and middle companies involved in commercial activity are concerned mostly with the way they succeed in achieving the economic objectives, and social responsibility is understood more at a minimal level, that are connected with legal obligations. The way in which the activity of the company meets the demands of a sustainable development represents a diffuse preoccupation, totally subordinated to the objectives of economic performance.

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    Article provided by Academy of Economic Studies - Bucharest, Romania in its journal The AMFITEATRU ECONOMIC journal.

    Volume (Year): 12 (2010)
    Issue (Month): 27 (February)
    Pages: 155-167

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    Handle: RePEc:aes:amfeco:v:12:y:2010:i:27:p:155-167
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    1. Carmen Stoian & Rodica Milena Zaharia, 2009. "Corporate social responsibility in Romania: trends, drivers, challenges and opportunities," International Journal of Economics and Business Research, Inderscience Enterprises Ltd, vol. 1(4), pages 422-437.
    2. Jeremy Moon, 2007. "The contribution of corporate social responsibility to sustainable development," Sustainable Development, John Wiley & Sons, Ltd., vol. 15(5), pages 296-306.
    3. Francesco Perrini, 2006. "SMEs and CSR Theory: Evidence and Implications from an Italian Perspective," Journal of Business Ethics, Springer, vol. 67(3), pages 305-316, September.
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