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Commercial Activity’s Contribution to Sustainable Development by Social Responsability Actions: a Vision of SMEs


  • Rodica Milena Zaharia

    () (Academy of Economic Studies, Bucharest, Romania)

  • Alin Stancu

    (Academy of Economic Studies, Bucharest, Romania)

  • Carmen Stoian

    (Kent Business School, University of Kent, Canterbury, UK)

  • Mihaela Diaconu

    (University of Piteşti, Romania)


This paper reports on a small study concerning the development of the social responsibility concept, in order to reveal how this concept became an important element of the sustainable development. According to this relationship, there are presented the results of a qualitative research among small and middle- sized companies involved in commercial activity in Bucharest, to show the way in which their activities of social responsibility meet the national strategy of sustainable development. The conclusions of this paper support the literature in the field, that underlines the fact that small and middle companies involved in commercial activity are concerned mostly with the way they succeed in achieving the economic objectives, and social responsibility is understood more at a minimal level, that are connected with legal obligations. The way in which the activity of the company meets the demands of a sustainable development represents a diffuse preoccupation, totally subordinated to the objectives of economic performance.

Suggested Citation

  • Rodica Milena Zaharia & Alin Stancu & Carmen Stoian & Mihaela Diaconu, 2010. "Commercial Activity’s Contribution to Sustainable Development by Social Responsability Actions: a Vision of SMEs," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 12(27), pages 155-167, February.
  • Handle: RePEc:aes:amfeco:v:12:y:2010:i:27:p:155-167

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    References listed on IDEAS

    1. Carmen Stoian & Rodica Milena Zaharia, 2009. "Corporate social responsibility in Romania: trends, drivers, challenges and opportunities," International Journal of Economics and Business Research, Inderscience Enterprises Ltd, vol. 1(4), pages 422-437.
    2. Jeremy Moon, 2007. "The contribution of corporate social responsibility to sustainable development," Sustainable Development, John Wiley & Sons, Ltd., vol. 15(5), pages 296-306.
    3. Francesco Perrini, 2006. "SMEs and CSR Theory: Evidence and Implications from an Italian Perspective," Journal of Business Ethics, Springer, vol. 67(3), pages 305-316, September.
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    Cited by:

    1. Ivana Blešic & Aleksandra Dragin & Jelica Markovic & Slobodan Cerovic and Lukrecija Deri, 2014. "Relationships among Shopping Quality and Corporate Social Responsibility of Shopping Centers and Consumer Satisfaction: Case from Novi Sad (Serbia)," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(35), pages 415-415, February.
    2. Andreea Zamfir & Razvan-Andrei Corbos, 2015. "Towards Sustainable Tourism Development in Urban Areas: Case Study on Bucharest as Tourist Destination," Sustainability, MDPI, Open Access Journal, vol. 7(9), pages 1-14, September.
    3. Ioana Cecilia Popescu & Ionel Dumitru & Calin Veghes & Camelia Kailani, 2013. "Marketing communication as a vector of the Romanian small businesses sustainable development," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 15(Special 7), pages 671-686, November.

    More about this item


    sustainable development; small and middle-sized companies with commercial activity; social responsibility; commercial activity;

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • O16 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Financial Markets; Saving and Capital Investment; Corporate Finance and Governance
    • D03 - Microeconomics - - General - - - Behavioral Microeconomics: Underlying Principles
    • L80 - Industrial Organization - - Industry Studies: Services - - - General


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