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Relationships among Shopping Quality and Corporate Social Responsibility of Shopping Centers and Consumer Satisfaction: Case from Novi Sad (Serbia)

Author

Listed:
  • Ivana Blešic

    (University of Novi Sad)

  • Aleksandra Dragin

    (University of Novi Sad)

  • Jelica Markovic

    (University of Novi Sad)

  • Slobodan Cerovic and Lukrecija Deri

    (University of Novi Sad)

Abstract

Taking into consideration satisfied customer as necessary for business maintenance, companies are trying to discover determinants which have the biggest influence on their consumer satisfaction. Here are presented two factors that have influence on consumer satisfaction in shopping centers: quality of shopping and corporate social responsibility. In this research, each of these factors had six elements. The results of the regression analysis are that “Value for money in stores” (beta=0.387, p=0.000) has the greatest impact on satisfaction when shopping quality performance is concerned, and that “Retailer support for (national/local) cultural and sport events“ (beta=0.333, p

Suggested Citation

  • Ivana Blešic & Aleksandra Dragin & Jelica Markovic & Slobodan Cerovic and Lukrecija Deri, 2014. "Relationships among Shopping Quality and Corporate Social Responsibility of Shopping Centers and Consumer Satisfaction: Case from Novi Sad (Serbia)," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(35), pages 415-415, February.
    • Handle: RePEc:aes:amfeco:v:1:y:2014:i:35:p:415
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    References listed on IDEAS

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    Cited by:

    1. Andrea Aquilino-Navarro & Juan Manuel Ramón-Jerónimo & Raquel Flórez-López, 2022. "Management Control Systems in Shopping Centres: Analysis of the Managing Director," Logistics, MDPI, vol. 6(1), pages 1-22, February.
    2. Maja Mijatov Ladičorbić & Aleksandra S. Dragin & Tamara Jovanović & Milica Solarević & Olja Munitlak Ivanović & Vladimir Stojanović & Kristina Košić & Anđelija Ivkov Džigurski & Slavica Tomić & Mirosl, 2023. "Tourism Stakeholder Perspectives on Corporate Social Responsibility in Serbia: The Perception of Hotel Employees," Sustainability, MDPI, vol. 15(5), pages 1-17, February.

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    More about this item

    Keywords

    Corporate social responsibility; Shopping centers; Shopping quality; Consumer satisfaction.;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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