IDEAS home Printed from https://ideas.repec.org/a/aaw/grrjrn/v4y2019i2p467-477.html

Listening to the Customers: How Quality Function Deployment (QFD) Addresses the Expectations of People in Various Fields Especially in Education

Author

Listed:
  • Lubna Shoukat

    (Assistant Professor, Department of Educational Training, The Islamia University of Bahawalpur, Punjab, Pakistan.)

  • Zafar Iqbal

    (Assistant Professor, Department of Educational Training, The Islamia University of Bahawalpur, Punjab, Pakistan.)

  • Muhammad Waheed

    (Assistant Professor, Department of Educational Training, The Islamia University of Bahawalpur, Punjab, Pakistan.)

Abstract

Quality Function Deployment is a versatile methodology, which systematically helps, enhancing the quality of products, services, etc., by incorporating the wishes and needs of the customers. It can be applied in almost every field of life, including transport system, library management system, online admission system, examination system, engineering, agricultural, software, and so on. The rationale of this article is to express the versatility of QFD. This broader objective is achieved by describing what QFD is; and how it works. Relevant literature indicates its application integrated with other methodologies. Special focus of this article is how QFD be used to improve various sections of education in Pakistan. The familiarity with QFD will motivate educational practitioners, researchers and many other to apply it in their relevant fields of interest to get improved quality of product or services with less cost and time.

Suggested Citation

  • Lubna Shoukat & Zafar Iqbal & Muhammad Waheed, 2019. "Listening to the Customers: How Quality Function Deployment (QFD) Addresses the Expectations of People in Various Fields Especially in Education," Global Regional Review, Humanity Only, vol. 4(2), pages 467-477, June.
    • Handle: RePEc:aaw:grrjrn:v:4:y:2019:i:2:p:467-477
    DOI: 10.31703/grr.2019(IV-II).50
    as

    Download full text from publisher

    File URL: https://grrjournal.com/jadmin/Auther/31rvIolA2LALJouq9hkR/PiqEtkiaFj.pdf
    Download Restriction: no
    File URL: https://www.grrjournal.com/issue/listening-to-the-customers-how-quality-function-deployment-qfd-addresses-the-expectations-of-people-in-various-fields-especially-in-education
    Download Restriction: no
    File URL: https://libkey.io/10.31703/grr.2019(IV-II).50?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Abbie Griffin & John R. Hauser, 1993. "The Voice of the Customer," Marketing Science, INFORMS, vol. 12(1), pages 1-27.
    2. Govers, C. P. M., 1996. "What and how about quality function deployment (QFD)," International Journal of Production Economics, Elsevier, vol. 46(1), pages 575-585, December.
    3. Ho, William, 2008. "Integrated analytic hierarchy process and its applications - A literature review," European Journal of Operational Research, Elsevier, vol. 186(1), pages 211-228, April.
    4. Chan, Lai-Kow & Wu, Ming-Lu, 2005. "A systematic approach to quality function deployment with a full illustrative example," Omega, Elsevier, vol. 33(2), pages 119-139, April.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Li, Yan-Lai & Tang, Jia-Fu & Chin, Kwai-Sang & Jiang, Yu-Shi & Han, Yi & Pu, Yun, 2011. "Estimating the final priority ratings of engineering characteristics in mature-period product improvement by MDBA and AHP," International Journal of Production Economics, Elsevier, vol. 131(2), pages 575-586, June.
    2. Meinel, Martin & Eismann, Tobias T. & Baccarella, Christian V. & Fixson, Sebastian K. & Voigt, Kai-Ingo, 2020. "Does applying design thinking result in better new product concepts than a traditional innovation approach? An experimental comparison study," European Management Journal, Elsevier, vol. 38(4), pages 661-671.
    3. J-B Yang & D-L Xu & X Xie & A K Maddulapalli, 2011. "Multicriteria evidential reasoning decision modelling and analysis—prioritizing voices of customer," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 62(9), pages 1638-1654, September.
    4. Elias Carayannis & Pantelis Kostis & Hasan Dinçer & Serhat Yüksel, 2024. "Quality Function Deployment-Oriented Strategic Outlook to Sustainable Energy Policies Based on Quintuple Innovation Helix," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 15(2), pages 6761-6779, June.
    5. Lin, Ling-Zhong & Yeh, Huery-Ren & Wang, Ming-Chao, 2015. "Integration of Kano’s model into FQFD for Taiwanese Ban-Doh banquet culture," Tourism Management, Elsevier, vol. 46(C), pages 245-262.
    6. Chan, Lai-Kow & Wu, Ming-Lu, 2002. "Quality function deployment: A literature review," European Journal of Operational Research, Elsevier, vol. 143(3), pages 463-497, December.
    7. Yun Hwangbo & Young-Seok Yang & Myung-Seuk Kim & YoungJun Kim, 2020. "The Effectiveness of Kano-QFD Approach to Enhance Competitiveness of Technology-Based SMEs through Transfer Intention Model," Sustainability, MDPI, vol. 12(19), pages 1-24, September.
    8. Dinmukhamed Kelesbayev & Kuatbek Kalykulov & Yermek Yertayev & Altynay Turlybekova & Akhmet Kamalov, 2016. "A Case Study for using the Quality Function Deployment Method as a Quality Improvement Tool in the Universities," International Review of Management and Marketing, Econjournals, vol. 6(3), pages 569-576.
    9. Dr. Nasser Fegh-hi Farahmand, 2013. "Teaching Strategy as Excellence Organization Mission," Indian Journal of Commerce and Management Studies, Educational Research Multimedia & Publications,India, vol. 4(2), pages 16-28, May.
    10. Pai Zheng & Xun Xu & Sheng Quan Xie, 2019. "A weighted interval rough number based method to determine relative importance ratings of customer requirements in QFD product planning," Journal of Intelligent Manufacturing, Springer, vol. 30(1), pages 3-16, January.
    11. Ramanathan, Ramakrishnan & Yunfeng, Jiang, 2009. "Incorporating cost and environmental factors in quality function deployment using data envelopment analysis," Omega, Elsevier, vol. 37(3), pages 711-723, June.
    12. Kamvysi, Konstantina & Gotzamani, Katerina & Andronikidis, Andreas & Georgiou, Andreas C., 2014. "Capturing and prioritizing students’ requirements for course design by embedding Fuzzy-AHP and linear programming in QFD," European Journal of Operational Research, Elsevier, vol. 237(3), pages 1083-1094.
    13. Shuo-Fang Liu & Yu-Shan Wei & Hong-Kai Guo & An-Yu Su, 2023. "An Application of Quality Function Deployment to Explore a Product Design Concept—A Case Study of a Triple-Effect Green Energy Generator for the Taiwan Environment," Sustainability, MDPI, vol. 15(24), pages 1-16, December.
    14. Cooper, Marjorie J. & Gwin, Carol F. & Wakefield, Kirk L., 2008. "Cross-functional interface and disruption in CRM projects: Is marketing from Venus and information systems from Mars?," Journal of Business Research, Elsevier, vol. 61(4), pages 292-299, April.
    15. Nermin Kişi, 2019. "A Strategic Approach to Sustainable Tourism Development Using the A’WOT Hybrid Method: A Case Study of Zonguldak, Turkey," Sustainability, MDPI, vol. 11(4), pages 1-19, February.
    16. Oksana Loginova & Niladri B. Syam, 2020. "Sourcing Co-Created Products: Should Your Suppliers Collaborate on Cost Reductions?," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 56(2), pages 329-355, March.
    17. Zheyin (Jane) Gu & Giri K. Tayi, 2023. "Consumer self‐design and brand competition," Production and Operations Management, Production and Operations Management Society, vol. 32(8), pages 2420-2437, August.
    18. Ambre Creux-Martelli & Joséphine Riemens & Andrée-Anne Lemieux, 2023. "An Exploratory Investigation of Garments’ Production Countries of Origin (COOs) Disclosure to Consumers," Sustainability, MDPI, vol. 15(8), pages 1-15, April.
    19. S Taghipour & D Banjevic & A K S Jardine, 2011. "Prioritization of medical equipment for maintenance decisions," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 62(9), pages 1666-1687, September.
    20. Ellen H.M. Moors & Rogier Donders, 2009. "Understanding consumer needs and preferences in new product development: the case of functional food innovations," Innovation Studies Utrecht (ISU) working paper series 09-03, Utrecht University, Department of Innovation Studies, revised Feb 2009.

    More about this item

    Keywords

    ;
    ;
    ;

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aaw:grrjrn:v:4:y:2019:i:2:p:467-477. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: M Imran Khan The email address of this maintainer does not seem to be valid anymore. Please ask M Imran Khan to update the entry or send us the correct address (email available below). General contact details of provider: http://www.humanityonly.com/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.