IDEAS home Printed from https://ideas.repec.org/a/aae/journl/v8y2012i1p5-34.html
   My bibliography  Save this article

Political Perspective on Technology Alliances – the Case of Microsoft and Google

Author

Listed:
  • Krzysztof Klincewicz

    (Faculty of Management, University of Warsaw)

Abstract

The article presents technological alliances as political activities, helping establish coalitions, co-opt supporters and eliminate rivals. Using the example of Microsoft’s and Google’s partner ecosystems, it discusses specific partnership techniques and their relevance for technology companies. The article offers a rich picture of developments of Microsoft Windows and Google Android platforms, combined with the steps taken by both companies to ensure support from partner firms. The effectiveness of financial, marketing and technological incentives as well as of deterrents depends on expected outcomes (such as: decreasing transaction costs, creating lock-ins, stimulating innovativeness or restricting development of competitive products) and technology life cycle stages. The article helps shape partnership strategies and optimize investments, needed to motivate and control partners.

Suggested Citation

  • Krzysztof Klincewicz, 2012. "Political Perspective on Technology Alliances – the Case of Microsoft and Google," Journal of Entrepreneurship, Management and Innovation, Fundacja Upowszechniająca Wiedzę i Naukę "Cognitione", vol. 8(1), pages 5-34.
    • Handle: RePEc:aae:journl:v:8:y:2012:i:1:p:5-34
    DOI: 10.7341/2012811
    as

    Download full text from publisher

    File URL: http://jemi.edu.pl/uploadedFiles/file/all-issues/vol8/issue1/JEMI_Vol_8_Issue_1_2012_Article_1.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.7341/2012811?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Farrell, Joseph & Saloner, Garth, 1986. "Installed Base and Compatibility: Innovation, Product Preannouncements, and Predation," American Economic Review, American Economic Association, vol. 76(5), pages 940-955, December.
    2. IAN McLOUGHLIN & CHRISTIAN KOCH & KEITH DICKSON, 2001. "What'S This "Tosh"?: Innovation Networks And New Product Development As A Political Process," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 5(03), pages 275-298.
    3. T. K. Das & Bing‐Sheng Teng, 2002. "The Dynamics of Alliance Conditions in the Alliance Development Process," Journal of Management Studies, Wiley Blackwell, vol. 39(5), pages 725-746, July.
    4. Roberts, Edward B. & Liu, Kathy Wenyun, 2003. "Ally or Acquire? Case Studies of Compaq and Cisco as Additional Tests of the External Technology Life Cycle Model," Working papers 4421-03, Massachusetts Institute of Technology (MIT), Sloan School of Management.
    5. Coase, R H, 1979. "Payola in Radio and Television Broadcasting," Journal of Law and Economics, University of Chicago Press, vol. 22(2), pages 269-328, October.
    6. Joseph Farrell & Carl Shapiro, 1988. "Dynamic Competition with Switching Costs," RAND Journal of Economics, The RAND Corporation, vol. 19(1), pages 123-137, Spring.
    7. Ranjay Gulati & Monica C. Higgins, 2003. "Which ties matter when? the contingent effects of interorganizational partnerships on IPO success," Strategic Management Journal, Wiley Blackwell, vol. 24(2), pages 127-144, February.
    8. W. Graham Astley & Edward J. Zajac, 1991. "Intraorganizational Power and Organizational Design: Reconciling Rational and Coalitional Models of Organization," Organization Science, INFORMS, vol. 2(4), pages 399-411, November.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Agliardi, E. & Bebbington, M. S., 1997. "Self-reinforcing mechanisms and market information," European Journal of Operational Research, Elsevier, vol. 96(3), pages 444-454, February.
    2. Deishin Lee & Haim Mendelson, 2007. "Adoption of Information Technology Under Network Effects," Information Systems Research, INFORMS, vol. 18(4), pages 395-413, December.
    3. De Bijl, Paul W. J. & Goyal, Sanjeev, 1995. "Technological change in markets with network externalities," International Journal of Industrial Organization, Elsevier, vol. 13(3), pages 307-325, September.
    4. Michael L. Katz & Carl Shapiro, 1994. "Systems Competition and Network Effects," Journal of Economic Perspectives, American Economic Association, vol. 8(2), pages 93-115, Spring.
    5. Hess, Mike & Ricart, Joan E., 2002. "Managing customer switching costs: A framework for competing in the networked environment," IESE Research Papers D/472, IESE Business School.
    6. Suleymanova Irina & Wey Christian, 2011. "Bertrand Competition in Markets with Network Effects and Switching Costs," The B.E. Journal of Economic Analysis & Policy, De Gruyter, vol. 11(1), pages 1-58, September.
    7. Chi-Lin Yang & Tsai-Yin Lin & Chien-Wei Chen & Min-Hsien Chiang, 2018. "Information and timing of new product preannouncement and firm value," Australian Journal of Management, Australian School of Business, vol. 43(1), pages 111-131, February.
    8. Leo Hove, 2014. "Metcalfe’s law: not so wrong after all," Netnomics, Springer, vol. 15(1), pages 1-8, July.
    9. Kim, Dong-hyu & Lee, Heejin, 2016. "Effects of user experience on user resistance to change to the voice user interface of an in‑vehicle infotainment system: Implications for platform and standards competition," International Journal of Information Management, Elsevier, vol. 36(4), pages 653-667.
    10. Ravi Kumar, K. & Hadjinicola, George C., 1996. "Resource allocation to defensive marketing and manufacturing strategies," European Journal of Operational Research, Elsevier, vol. 94(3), pages 453-466, November.
    11. van Wessel, R.M., 2008. "Realizing business benefits from company IT standardization : Case study research into the organizational value of IT standards, towards a company IT standardization management framework," Other publications TiSEM 4bdde091-4f3f-4be1-84aa-9, Tilburg University, School of Economics and Management.
    12. Sébastien Brion & Vincent Chauvet & Barthelemy Chollet & Caroline Danièle Mothe, 2012. "Project leaders as team boundary spanners: Relational antecedents and performance outcomes," Post-Print hal-00919228, HAL.
    13. Brousseau, Eric & Raynaud, Emmanuel, 2011. "“Climbing the hierarchical ladders of rules”: A life-cycle theory of institutional evolution," Journal of Economic Behavior & Organization, Elsevier, vol. 79(1), pages 65-79.
    14. Roberto Fontana & Lionel Nesta, 2007. "Product entry in a fast growing industry: The LAN switch market," Springer Books, in: Uwe Cantner & Franco Malerba (ed.), Innovation, Industrial Dynamics and Structural Transformation, pages 87-106, Springer.
    15. Jackie Krafft & Evens Salies, 2008. "Why and how should innovative industries with high consumer switching costs be re-regulated?," Documents de Travail de l'OFCE 2008-04, Observatoire Francais des Conjonctures Economiques (OFCE).
    16. Mads Greaker & Kristoffer Midttømme, 2014. "Optimal Environmental Policy with Network Effects: Will Pigovian Taxation Lead to Excess Inertia?," CESifo Working Paper Series 4759, CESifo.
    17. Deane, Felicity & Wilson, Clevo & Rowlings, David & Webb, Jeremy & Mitchell, Elaine & Hamman, Evan & Sheppard, Eva & Grace, Peter, 2018. "Sugarcane farming and the Great Barrier Reef: the role of a principled approach to change," Land Use Policy, Elsevier, vol. 78(C), pages 691-698.
    18. Kartik Kalaignanam & Venkatesh Shankar & Rajan Varadarajan, 2007. "Asymmetric New Product Development Alliances: Win-Win or Win-Lose Partnerships?," Management Science, INFORMS, vol. 53(3), pages 357-374, March.
    19. repec:hal:spmain:info:hdl:2441/eu4vqp9ompqllr09hc03jc5h8 is not listed on IDEAS
    20. Christian Hopp & Christian Lukas, 2014. "A Signaling Perspective on Partner Selection in Venture Capital Syndicates," Entrepreneurship Theory and Practice, , vol. 38(3), pages 635-670, May.
    21. Pei-Yu (Sharon) Chen & Lorin M. Hitt, 2002. "Measuring Switching Costs and the Determinants of Customer Retention in Internet-Enabled Businesses: A Study of the Online Brokerage Industry," Information Systems Research, INFORMS, vol. 13(3), pages 255-274, September.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aae:journl:v:8:y:2012:i:1:p:5-34. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Anna Ujwary-Gil (email available below). General contact details of provider: https://fundacjacognitione.org .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.