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Broader Product Line: A Necessity to Achieve Success?

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Cited by:

  1. Yenipazarli, A. & Vakharia, A., 2015. "Pricing, market coverage and capacity: Can green and brown products co-exist?," European Journal of Operational Research, Elsevier, vol. 242(1), pages 304-315.
  2. Antonio Moreno & Christian Terwiesch, 2017. "The Effects of Product Line Breadth: Evidence from the Automotive Industry," Marketing Science, INFORMS, vol. 36(2), pages 254-271, March.
  3. Gabszewicz, Jean J. & Marini, Marco A. & Tarola, Ornella, 2017. "Vertical differentiation and collusion: Pruning or proliferation?," Research in Economics, Elsevier, vol. 71(1), pages 129-139.
  4. Kostas Axarloglou, 2008. "Product line extensions: causes and effects," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 29(1), pages 9-21.
  5. V. Krishnan & Karl T. Ulrich, 2001. "Product Development Decisions: A Review of the Literature," Management Science, INFORMS, vol. 47(1), pages 1-21, January.
  6. Tang, Christopher S., 2010. "A review of marketing-operations interface models: From co-existence to coordination and collaboration," International Journal of Production Economics, Elsevier, vol. 125(1), pages 22-40, May.
  7. Giarratana, Marco S., 2004. "The birth of a new industry: entry by start-ups and the drivers of firm growth: The case of encryption software," Research Policy, Elsevier, vol. 33(5), pages 787-806, July.
  8. Suárez, Freddy F. & Cusumano, Michael A., 1954- & Fine, Charles H., 1991. "Flexibility and performance : a literature critique and strategic framework," Working papers 3298-91., Massachusetts Institute of Technology (MIT), Sloan School of Management.
  9. Liang Chen & Mengmeng Wang & Lin Cui & Sali Li, 2021. "Experience base, strategy‐by‐doing and new product performance," Strategic Management Journal, Wiley Blackwell, vol. 42(7), pages 1379-1398, July.
  10. Claudio Giachetti & Giovanni Battista Dagnino, 2014. "Detecting the relationship between competitive intensity and firm product line length: Evidence from the worldwide mobile phone industry," Strategic Management Journal, Wiley Blackwell, vol. 35(9), pages 1398-1409, September.
  11. Soon-Yau Foong & Razak Idris, 2012. "Leverage, product diversity and performance of general insurers in Malaysia," Journal of Risk Finance, Emerald Group Publishing, vol. 13(4), pages 347-361, August.
  12. Li, Wei & Chen, Jing, 2020. "Manufacturer’s vertical integration strategies in a three-tier supply chain," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 135(C).
  13. Nan Xia & S. Rajagopalan, 2009. "Standard vs. Custom Products: Variety, Lead Time, and Price Competition," Marketing Science, INFORMS, vol. 28(5), pages 887-900, 09-10.
  14. Preyas S. Desai & Oded Koenigsberg & Devavrat Purohit, 2007. "Research Note--The Role of Production Lead Time and Demand Uncertainty in Marketing Durable Goods," Management Science, INFORMS, vol. 53(1), pages 150-158, January.
  15. Michael Freeman & Nicos Savva & Stefan Scholtes, 2021. "Economies of Scale and Scope in Hospitals: An Empirical Study of Volume Spillovers," Management Science, INFORMS, vol. 67(2), pages 673-697, February.
  16. Muffatto, Moreno, 1998. "Reorganizing for product development: Evidence from Japanese automobile firms," International Journal of Production Economics, Elsevier, vol. 56(1), pages 483-493, September.
  17. Rajaram, Kumar, 2001. "Assortment planning in fashion retailing: methodology, application and analysis," European Journal of Operational Research, Elsevier, vol. 129(1), pages 186-208, February.
  18. Wezel, Filippo Carlo, 2002. "The organization enacts the environment and the environment feeds back : mortality rates in the UK motorcycle industry, 1895-1993," Research Report 02G41, University of Groningen, Research Institute SOM (Systems, Organisations and Management).
  19. Tava Lennon Olsen, 1999. "A Practical Scheduling Method for Multiclass Production Systems with Setups," Management Science, INFORMS, vol. 45(1), pages 116-130, January.
  20. Kirca, Ahmet H. & Randhawa, Praneet & Talay, M. Berk & Akdeniz, M. Billur, 2020. "The interactive effects of product and brand portfolio strategies on brand performance: Longitudinal evidence from the U.S. automotive industry," International Journal of Research in Marketing, Elsevier, vol. 37(2), pages 421-439.
  21. Peter Cappelli, 1995. "Rethinking Employment," British Journal of Industrial Relations, London School of Economics, vol. 33(4), pages 563-602, December.
  22. Brun, Alessandro & Capra, Eugenio & Miragliotta, Giovanni, 2009. "VRP revisited: The impact of behavioural costs in balancing standardisation and variety," International Journal of Production Economics, Elsevier, vol. 117(1), pages 16-29, January.
  23. Sampath Rajagopalan, 2013. "Impact of Variety and Distribution System Characteristics on Inventory Levels at U.S. Retailers," Manufacturing & Service Operations Management, INFORMS, vol. 15(2), pages 191-204, May.
  24. Mark Lorenzen & Lars Frederiksen, 2005. "On the Economics of Innovation Projects Product Experimentation in the Music Industry," DRUID Working Papers 05-23, DRUID, Copenhagen Business School, Department of Industrial Economics and Strategy/Aalborg University, Department of Business Studies.
  25. Yanhui Zhao & Yufei Zhang & Joyce (Feng) Wang & Wyatt A. Schrock & Roger J. Calantone, 2020. "Brand relevance and the effects of product proliferation across product categories," Journal of the Academy of Marketing Science, Springer, vol. 48(6), pages 1192-1210, November.
  26. Torsten Gerpott & Nejc Jakopin, 2008. "Markteintrittstiming von Telekommunikationsdiensteanbietern," Metrika: International Journal for Theoretical and Applied Statistics, Springer, vol. 19(1), pages 7-37, May.
  27. Kaiser Karen & Schwabe Rainer, 2012. "Preference for Variety," The B.E. Journal of Theoretical Economics, De Gruyter, vol. 12(1), pages 1-32, January.
  28. repec:dgr:rugsom:02g41 is not listed on IDEAS
  29. Malhotra, M. K. & Grover, V. & Desilvio, M., 1996. "Reengineering the new product development process: A framework for innovation and flexibility in high technology firms," Omega, Elsevier, vol. 24(4), pages 425-441, August.
  30. Park, Kijung & Okudan Kremer, Gül E., 2015. "Assessment of static complexity in design and manufacturing of a product family and its impact on manufacturing performance," International Journal of Production Economics, Elsevier, vol. 169(C), pages 215-232.
  31. Paul S. Adler & Barbara Goldoftas & David I. Levine, 1999. "Flexibility Versus Efficiency? A Case Study of Model Changeovers in the Toyota Production System," Organization Science, INFORMS, vol. 10(1), pages 43-68, February.
  32. Sarangi, Subrat & Chakraborty, Abhishek & Triantis, Konstantinos P., 2021. "Multimarket competition effects on product line decisions – A multi-objective decision model in fast moving consumer goods industry," Journal of Business Research, Elsevier, vol. 133(C), pages 388-398.
  33. Michaela Draganska & Dipak C. Jain, 2005. "Product‐Line Length as a Competitive Tool," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 14(1), pages 1-28, March.
  34. Aurier, Philippe & Mejía, Victor D., 2020. "The interplay of brand-line assortment size and alignability in the sales of brand-lines and line-extensions of frequently purchased products," Journal of Business Research, Elsevier, vol. 117(C), pages 163-175.
  35. Nobeoka, KentarÅ . & Cusumano, Michael A., 1954-, 1993. "Multi-project management : strategy and organization in automobile product development," Working papers 3609-93., Massachusetts Institute of Technology (MIT), Sloan School of Management.
  36. Wallace J. Hopp & Xiaowei Xu, 2005. "Product Line Selection and Pricing with Modularity in Design," Manufacturing & Service Operations Management, INFORMS, vol. 7(3), pages 172-187, August.
  37. V. Krishnan & Rahul Singh & Devanath Tirupati, 1999. "A Model-Based Approach for Planning and Developing a Family of Technology-Based Products," Manufacturing & Service Operations Management, INFORMS, vol. 1(2), pages 132-156.
  38. Roy, Raja & Cohen, Susan K., 2015. "Disruption in the US machine tool industry: The role of inhouse users and pre-disruption component experience in firm response," Research Policy, Elsevier, vol. 44(8), pages 1555-1565.
  39. Tallys H. Yunes & Dominic Napolitano & Alan Scheller-Wolf & Sridhar Tayur, 2007. "Building Efficient Product Portfolios at John Deere and Company," Operations Research, INFORMS, vol. 55(4), pages 615-629, August.
  40. Zhang, Yu & Huang, Min & Tian, Lin & Cai, Gangshu George & Jin, Delong & Fan, Zhiping, 2023. "Manufacturer’s product line selling strategy and add-on policy in product sharing," European Journal of Operational Research, Elsevier, vol. 308(3), pages 1332-1343.
  41. Sergio Chayet & Panos Kouvelis & Dennis Z. Yu, 2011. "Product Variety and Capacity Investments in Congested Production Systems," Manufacturing & Service Operations Management, INFORMS, vol. 13(3), pages 390-403, July.
  42. Jayashankar M. Swaminathan & Sridhar R. Tayur, 1998. "Managing Broader Product Lines through Delayed Differentiation Using Vanilla Boxes," Management Science, INFORMS, vol. 44(12-Part-2), pages 161-172, December.
  43. Kyung Ho Kang & Seoki Lee, 2015. "Effects of Diversification Strategies on US Restaurant Firms' Performance," Tourism Economics, , vol. 21(4), pages 807-831, August.
  44. Fay, Scott & Xie, Jinhong & Feng, Cong, 2015. "The Effect of Probabilistic Selling on the Optimal Product Mix," Journal of Retailing, Elsevier, vol. 91(3), pages 451-467.
  45. Ocampo y Vilas, Carlos & Vandaele, Nico, 2002. "A cost and operations based product heterogeneity index," International Journal of Production Economics, Elsevier, vol. 79(1), pages 45-55, September.
  46. William Boulding & Markus Christen, 2009. "Pioneering Plus a Broad Product Line Strategy: Higher Profits or Deeper Losses?," Management Science, INFORMS, vol. 55(6), pages 958-967, June.
  47. Saravanan Kesavan & Vishal Gaur & Ananth Raman, 2010. "Do Inventory and Gross Margin Data Improve Sales Forecasts for U.S. Public Retailers?," Management Science, INFORMS, vol. 56(9), pages 1519-1533, September.
  48. Serguei Netessine & Terry A. Taylor, 2007. "Product Line Design and Production Technology," Marketing Science, INFORMS, vol. 26(1), pages 101-117, 01-02.
  49. Suárez, Fernando F., 1960- & Cusumano, Michael A., 1954- & Fine, Charles H., 1992. "An empirical study of manufacturing flexibility in printed-circuit board assembly," Working papers 3484-92., Massachusetts Institute of Technology (MIT), Sloan School of Management.
  50. Kyuwan Choi & Kyung Ho Kang & Seoki Lee & Kyuseok Lee, 2011. "Impact of Brand Diversification on Firm Performance: A Study of Restaurant Firms," Tourism Economics, , vol. 17(4), pages 885-903, August.
  51. Lee, Kyungyul & Kwon, Youngsun, 2018. "How does the competitive intensity affect the firm's product strategies?," 22nd ITS Biennial Conference, Seoul 2018. Beyond the boundaries: Challenges for business, policy and society 190406, International Telecommunications Society (ITS).
  52. Guodong (Gordon) Gao & Lorin M. Hitt, 2012. "Information Technology and Trademarks: Implications for Product Variety," Management Science, INFORMS, vol. 58(6), pages 1211-1226, June.
  53. Gabszewicz, Jean J. & Marini, Marco A. & Tarola, Ornella, 2016. "Vertical Differentiation and Collusion: Cannibalization or Proliferation?," ETA: Economic Theory and Applications 232221, Fondazione Eni Enrico Mattei (FEEM).
  54. Friberg, Richard, 2019. "All the bottles in one basket? Diversification and product portfolio composition," CEPR Discussion Papers 14119, C.E.P.R. Discussion Papers.
  55. Lyons, Andrew Charles & Um, Juneho & Sharifi, Hossein, 2020. "Product variety, customisation and business process performance: A mixed-methods approach to understanding their relationships," International Journal of Production Economics, Elsevier, vol. 221(C).
  56. Flapper, Simme Douwe P. & González-Velarde, José Luis & Smith, Neale R. & Escobar-Saldívar, Luis Jacob, 2010. "On the optimal product assortment: Comparing product and customer based strategies," International Journal of Production Economics, Elsevier, vol. 125(1), pages 167-172, May.
  57. Kim, Nayeong & Lee, Dongmin & Cho, Seonghwan & Moon, Junghoon, 2023. "The effect of exclusive distribution on the sales of ready-made meals in online retail," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
  58. Jayanthi, Shekhar & Kocha, Bart & Sinha, Kingshuk K., 1999. "Competitive analysis of manufacturing plants: An application to the US processed food industry," European Journal of Operational Research, Elsevier, vol. 118(2), pages 217-234, October.
  59. Carolyn D. Egelman & Dennis Epple & Linda Argote & Erica R. H. Fuchs, 2017. "Learning by Doing in Multiproduct Manufacturing: Variety, Customizations, and Overlapping Product Generations," Management Science, INFORMS, vol. 63(2), pages 405-423, February.
  60. Palsule-Desai, Omkar D. & Tirupati, Devanath & Shah, Janat, 2015. "Product line design and positioning using add-on services," International Journal of Production Economics, Elsevier, vol. 163(C), pages 16-33.
  61. Shantanu Bhattacharya & V. Krishnan & Vijay Mahajan, 1998. "Managing New Product Definition in Highly Dynamic Environments," Management Science, INFORMS, vol. 44(11-Part-2), pages 50-64, November.
  62. Kai-Lung Hui, 2004. "Product Variety Under Brand Influence: An Empirical Investigation of Personal Computer Demand," Management Science, INFORMS, vol. 50(5), pages 686-700, May.
  63. Chandna, Vallari & Salimath, Manjula S., 2018. "Peer-to-peer selling in online platforms: A salient business model for virtual entrepreneurship," Journal of Business Research, Elsevier, vol. 84(C), pages 162-174.
  64. Zhe OuYang & Peng Cheng & Yang Liu, 2020. "The role of product line breadth, product pre-entry experience, and market uncertainty in explaining followers’ speed of feature entry," Review of Managerial Science, Springer, vol. 14(6), pages 1221-1249, December.
  65. Anuj Kumar & Rahul Telang, 2011. "Product Customization and Customer Service Costs: An Empirical Analysis," Manufacturing & Service Operations Management, INFORMS, vol. 13(3), pages 347-360, July.
  66. Menezes, Mozart B.C. & Ruiz-Hernández, Diego & Chen, Yen-Tsang, 2021. "On the validity and practical relevance of a measure for structural complexity," International Journal of Production Economics, Elsevier, vol. 240(C).
  67. Charles Hugh Wilkie, Dean & Mirzaei, Abas & Pham, Ngoc & Johnson, Lester W., 2022. "Reassessing product line breadth effectiveness: The role of heterogeneity, moderation, and cumulative effects," Journal of Business Research, Elsevier, vol. 149(C), pages 434-447.
  68. Huang, Shui-Mu & Su, Jack C.P., 2013. "Impact of product proliferation on the reverse supply chain," Omega, Elsevier, vol. 41(3), pages 626-639.
  69. S. Sriram & Pradeep K. Chintagunta & Ramya Neelamegham, 2006. "Effects of Brand Preference, Product Attributes, and Marketing Mix Variables in Technology Product Markets," Marketing Science, INFORMS, vol. 25(5), pages 440-456, September.
  70. Sanderson, Susan & Uzumeri, Mustafa, 1995. "Managing product families: The case of the Sony Walkman," Research Policy, Elsevier, vol. 24(5), pages 761-782, September.
  71. Dikova, Desislava & Jaklic, Andreja & Burger, Anze & Kuncic, Aljaz, 2014. "Export diversity or focus? What strategy is best for first-time internationalizing SMEs from an emerging market?," Working Papers/Institute for International Business 1, WU Vienna University of Economics and Business.
  72. Jakopin, Nejc M. & Klein, Andreas, 2012. "First-mover and incumbency advantages in mobile telecommunications," Journal of Business Research, Elsevier, vol. 65(3), pages 362-370.
  73. Shanshan Guo & H. Sebastian Heese, 2017. "Product variety and distribution channel structure," International Journal of Production Research, Taylor & Francis Journals, vol. 55(12), pages 3392-3410, June.
  74. Caroline Elliott & Yingqi Wei & Pamela Lenton, 2010. "The Effect Of Government Policy On Tobacco Advertising Strategies," Bulletin of Economic Research, Wiley Blackwell, vol. 62(3), pages 243-258, July.
  75. Clements, Paul & McGregor, John, 2012. "Better, faster, cheaper: Pick any three," Business Horizons, Elsevier, vol. 55(2), pages 201-208.
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  84. Taylor Randall & Karl Ulrich, 2001. "Product Variety, Supply Chain Structure, and Firm Performance: Analysis of the U.S. Bicycle Industry," Management Science, INFORMS, vol. 47(12), pages 1588-1604, December.
  85. Venkatesh Shankar, 2006. "Proactive and Reactive Product Line Strategies: Asymmetries Between Market Leaders and Followers," Management Science, INFORMS, vol. 52(2), pages 276-292, February.
  86. Julian Birkinshaw & Mats Lingblad, 2005. "Intrafirm Competition and Charter Evolution in the Multibusiness Firm," Organization Science, INFORMS, vol. 16(6), pages 674-686, December.
  87. Schön, Cornelia, 2010. "On the product line selection problem under attraction choice models of consumer behavior," European Journal of Operational Research, Elsevier, vol. 206(1), pages 260-264, October.
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  97. Garrett van Ryzin & Siddharth Mahajan, 1999. "On the Relationship Between Inventory Costs and Variety Benefits in Retail Assortments," Management Science, INFORMS, vol. 45(11), pages 1496-1509, November.
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  116. Chuang, Chia-Hung & Zhao, Yabing, 2019. "Demand stimulation in finished-goods inventory management: Empirical evidence from General Motors dealerships," International Journal of Production Economics, Elsevier, vol. 208(C), pages 208-220.
  117. Hallgren, Mattias & Olhager, Jan, 2009. "Flexibility configurations: Empirical analysis of volume and product mix flexibility," Omega, Elsevier, vol. 37(4), pages 746-756, August.
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  120. Ghose, Sanjoy & Liu, John J. & Bhatnagar, Amit & Kurata, Hisashi, 2005. "Modeling the role of retail price formats, and retailer competition types on production schedule strategy," European Journal of Operational Research, Elsevier, vol. 164(1), pages 173-184, July.
  121. Niron Hashai, 2015. "Within-industry diversification and firm performance—an S-shaped hypothesis," Strategic Management Journal, Wiley Blackwell, vol. 36(9), pages 1378-1400, September.
  122. S. Rajagopalan & Arvind Malhotra, 2001. "Have U.S. Manufacturing Inventories Really Decreased? An Empirical Study," Manufacturing & Service Operations Management, INFORMS, vol. 3(1), pages 14-24, June.
  123. Jean J. Gabszewicz & Marco A. Marini & Ornella Tarola, 2016. "Vertical Differentiation and Collusion: Cannibalization or Proliferation?," Working Papers 2016.15, Fondazione Eni Enrico Mattei.
  124. Jonah Berger & Michaela Draganska & Itamar Simonson, 2007. "The Influence of Product Variety on Brand Perception and Choice," Marketing Science, INFORMS, vol. 26(4), pages 460-472, 07-08.
  125. Barry L. Bayus & William P. Putsis, Jr., 1999. "Product Proliferation: An Empirical Analysis of Product Line Determinants and Market Outcomes," Marketing Science, INFORMS, vol. 18(2), pages 137-153.
  126. Donald Ngwe, 2017. "Why Outlet Stores Exist: Averting Cannibalization in Product Line Extensions," Marketing Science, INFORMS, vol. 36(4), pages 523-541, July.
  127. Zhang, Chu & Zheng, Xiaona, 2021. "Customization strategies between online and offline retailers," Omega, Elsevier, vol. 100(C).
  128. Nobeoka, KentarÅ . & Cusumano, Michael A., 1954-, 1992. "The influence of inter-project strategy on market performance in the auto industry, 1980-1990," Working papers 3370-92., Massachusetts Institute of Technology (MIT), Sloan School of Management.
  129. Hameri, Ari-Pekka, 2011. "Production flow analysis--Cases from manufacturing and service industry," International Journal of Production Economics, Elsevier, vol. 129(2), pages 233-241, February.
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