IDEAS home Printed from https://ideas.repec.org/a/spr/metrik/v19y2008i1p7-37.html
   My bibliography  Save this article

Markteintrittstiming von Telekommunikationsdiensteanbietern

Author

Listed:
  • Torsten Gerpott
  • Nejc Jakopin

Abstract

Using data on 87 new product introductions (NPI) and foreign market entries (FME) of telecommunications service providers which were derived from a written survey of 42 key informants in Germany the present empirical study looks at the extent to which choices of market entry timing positions are influenced by market characteristics and company resources. Further, it explores the general success impacts of different entry timing choices and whether entry performance impacts of timing strategies are moderated by situational constraints. An earlier market entry (i.e. a lower entry rank) was more likely if the competitive intensity of the target market was low and if the expansion step was backed by an above average investment and marketing budget. A significant non-monotone inverted u-shaped relationship was found between market entry timing position and entry success perceptions: Early followers had significantly better success ratings than pioneers or late movers which did not differ significantly with regard to the achieved level of entry performance. This suggests that pioneer and follower disadvantages outweigh first-mover/late-mover advantages in an industry environment characterized by strong network externalities. Regardless of market entry position sampled NPI/FME of telecommunications service firms received more positive success ratings in cases where corporations stepped into a market characterized by a strong demand growth and a substantial interrelatedness between strategic moves of industry competitors with a top quality downwardly compatible offer that customers can test and use intuitively without much explanatory guidance from the provider. Copyright Springer-Verlag 2008

Suggested Citation

  • Torsten Gerpott & Nejc Jakopin, 2008. "Markteintrittstiming von Telekommunikationsdiensteanbietern," Metrika: International Journal for Theoretical and Applied Statistics, Springer, vol. 19(1), pages 7-37, May.
    • Handle: RePEc:spr:metrik:v:19:y:2008:i:1:p:7-37
    DOI: 10.1007/s00187-008-0044-5
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1007/s00187-008-0044-5
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1007/s00187-008-0044-5?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Ramamurti, Ravi, 2000. "Risks and rewards in the globalization of telecommunications in emerging economies," Journal of World Business, Elsevier, vol. 35(2), pages 149-170, July.
    2. Farok J Contractor & Sumit K Kundu & Chin-Chun Hsu, 2003. "A three-stage theory of international expansion: the link between multinationality and performance in the service sector," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 34(1), pages 5-18, January.
    3. Mary Lambkin, 1988. "Order of entry and performance in new markets," Strategic Management Journal, Wiley Blackwell, vol. 9(S1), pages 127-140, June.
    4. Rodolphe Durand & Régis Coeurderoy, 2001. "Age, order of entry, strategic orientation, and organizational performance," Post-Print hal-00481163, HAL.
    5. Sunder Kekre & Kannan Srinivasan, 1990. "Broader Product Line: A Necessity to Achieve Success?," Management Science, INFORMS, vol. 36(10), pages 1216-1232, October.
    6. Pieter A. VanderWerf & John F. Mahon, 1997. "Meta-Analysis of the Impact of Research Methods on Findings of First-Mover Advantage," Management Science, INFORMS, vol. 43(11), pages 1510-1519, November.
    7. Durand, Rodolphe & Coeurderoy, Regis, 2001. "Age, order of entry, strategic orientation, and organizational performance," Journal of Business Venturing, Elsevier, vol. 16(5), pages 471-494, September.
    8. Gruber, Harald, 1999. "An investment view of mobile telecommunications in the European Union," Telecommunications Policy, Elsevier, vol. 23(7-8), pages 521-538, August.
    9. Gary L. Lilien & Eunsang Yoon, 1990. "The Timing of Competitive Market Entry: An Exploratory Study of New Industrial Products," Management Science, INFORMS, vol. 36(5), pages 568-585, May.
    10. William Boulding & Markus Christen, 2003. "Sustainable Pioneering Advantage? Profit Implications of Market Entry Order," Marketing Science, INFORMS, vol. 22(3), pages 371-392.
    11. Christina L. Brown & James M. Lattin, 1994. "Investigating the Relationship Between Time in Market and Pioneering Advantage," Management Science, INFORMS, vol. 40(10), pages 1361-1369, October.
    12. MB Sarkar & S Tamer Cavusgil & Preet S Aulakh, 1999. "International Expansion of Telecommunication Carriers: The Influence of Market Structure, Network Characteristics, and Entry Imperfections," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 30(2), pages 361-381, June.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Jakopin, Nejc M. & Klein, Andreas, 2012. "First-mover and incumbency advantages in mobile telecommunications," Journal of Business Research, Elsevier, vol. 65(3), pages 362-370.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Jakopin, Nejc M. & Klein, Andreas, 2012. "First-mover and incumbency advantages in mobile telecommunications," Journal of Business Research, Elsevier, vol. 65(3), pages 362-370.
    2. García-Villaverde, Pedro M. & Ruiz-Ortega, María J. & Parra-Requena, Gloria, 2012. "Towards a comprehensive model of entry timing in the ICT industry: Direct and indirect effects," Journal of World Business, Elsevier, vol. 47(2), pages 297-310.
    3. Himme, Alexander, 2005. "Der Einfluss der Markteintrittsreihenfolge auf den Unternehmenserfolg: Eine Zusammenfassung empirischer Arbeiten und Leitlinien für die weitere Forschung auf diesem Gebiet," Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel 600, Christian-Albrechts-Universität zu Kiel, Institut für Betriebswirtschaftslehre.
    4. Ruiz-Ortega, Mari­a José & Garci­a-Villaverde, Pedro Manuel, 2008. "Capabilities and competitive tactics influences on performance: Implications of the moment of entry," Journal of Business Research, Elsevier, vol. 61(4), pages 332-345, April.
    5. Li, Ji & Lam, Kevin C. K. & Karakowsky, Leonard & Qian, Gongming, 2003. "Firm resource and first mover advantages: A case of foreign direct investment (FDI) in China," International Business Review, Elsevier, vol. 12(5), pages 625-645, October.
    6. April M. Franco & MB Sarkar & Rajshree Agarwal & Raj Echambadi, 2009. "Swift and Smart: The Moderating Effects of Technological Capabilities on the Market Pioneering-Firm Survival Relationship," Management Science, INFORMS, vol. 55(11), pages 1842-1860, November.
    7. J. P. Eggers & Sarah Kaplan, 2009. "Cognition and Renewal: Comparing CEO and Organizational Effects on Incumbent Adaptation to Technical Change," Organization Science, INFORMS, vol. 20(2), pages 461-477, April.
    8. Song, Michael & Zhao, Y. Lisa & Di Benedetto, C. Anthony, 2013. "Do perceived pioneering advantages lead to first-mover decisions?," Journal of Business Research, Elsevier, vol. 66(8), pages 1143-1152.
    9. Lopez, Luis E. & Roberts, Edward B., 2002. "First-mover advantages in regimes of weak appropriability: the case of financial services innovations," Journal of Business Research, Elsevier, vol. 55(12), pages 997-1005, December.
    10. Morgan, Robert E. & Strong, Carolyn A., 2003. "Business performance and dimensions of strategic orientation," Journal of Business Research, Elsevier, vol. 56(3), pages 163-176, March.
    11. Armbruster, Kathrin & Beckmann, Michael & Kuhn, Dieter, 2012. "Task Allocation and Corporate Performance : is There a First-Mover Advantage?," Working papers 2012/07, Faculty of Business and Economics - University of Basel.
    12. Jae Wook Yoo & Richard Reed & Shung Jae Shin & David J. Lemak, 2009. "Strategic Choice and Performance in Late Movers: Influence of the Top Management Team's External Ties," Journal of Management Studies, Wiley Blackwell, vol. 46(2), pages 308-335, March.
    13. Régis Coeurderoy & Rodolphe Durand, 2001. "La cohérence des choix stratégiques:l'impact des décisions d'entrée et des stratégies génériques sur la performance organisationnelle des firmes," Revue Finance Contrôle Stratégie, revues.org, vol. 4(3), pages 57-88, September.
    14. Lee, Kyungyul & Kwon, Youngsun, 2018. "How does the competitive intensity affect the firm's product strategies?," 22nd ITS Biennial Conference, Seoul 2018. Beyond the boundaries: Challenges for business, policy and society 190406, International Telecommunications Society (ITS).
    15. Zhe OuYang & Peng Cheng & Yang Liu, 2020. "The role of product line breadth, product pre-entry experience, and market uncertainty in explaining followers’ speed of feature entry," Review of Managerial Science, Springer, vol. 14(6), pages 1221-1249, December.
    16. David G. Sirmon & Jean–Luc Arregle & Michael A. Hitt & Justin W. Webb, 2008. "The Role of Family Influence in Firms’ Strategic Responses to Threat of Imitation," Entrepreneurship Theory and Practice, , vol. 32(6), pages 979-998, November.
    17. Basim Abbas Kraidy Jassmy & Zaki Muhammad Abbas Bhaya & Zaid Yaseen Saud Al-Dulaimi, 2016. "Customer Orientation and Organizational Performance in Iraqi Private Banks," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 2(1), pages 219-225, July.
    18. James J. Chrisman & Jess H. Chua & Franz Kellermanns, 2009. "Priorities, Resource Stocks, and Performance in Family and Nonfamily Firms," Entrepreneurship Theory and Practice, , vol. 33(3), pages 739-760, May.
    19. Bello, Daniel C. & Radulovich, Lori P. & Javalgi, Rajshekhar (Raj) G. & Scherer, Robert F. & Taylor, Jennifer, 2016. "Performance of professional service firms from emerging markets: Role of innovative services and firm capabilities," Journal of World Business, Elsevier, vol. 51(3), pages 413-424.
    20. Jennings, Jennifer E. & Jennings, P. Devereaux & Greenwood, Royston, 2009. "Novelty and new firm performance: The case of employment systems in knowledge-intensive service organizations," Journal of Business Venturing, Elsevier, vol. 24(4), pages 338-359, July.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:metrik:v:19:y:2008:i:1:p:7-37. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.