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Matchmakers in Wine Marketing Channels : The Case of French Wine Brokers

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Author Info
Virginie Baritaux (UMR MOISA - INRA - Montpellier France)
Magali Aubert (UMR MOISA - INRA - Montpellier France)
Etienne Montaigne (UMR MOISA - AGRO.M - Montpellier France)
Hervé Remaud (UMR MOISA-AGRO.M - Montpellier France)
Abstract

Wine brokers are wholesale intermediaries. They belong to the category of the matchmaker intermediaries. These middlemen are not well known. Their role is to help buyers and sellers of bulk wine to meet and transact. Assuming that wine merchants appeal to brokers because they reduce transaction costs, we analyze how a broker intervention can reduce search costs, negotiation costs, and monitoring and enforcement costs of a transaction on bulk wine. A data base of contracts on bulk vins de table and vins de pays is used to estimate a logistic model of the probability “broker intervention”.

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Paper provided by EconWPA in its series Industrial Organization with number 0512007.

Download reference. The following formats are available: HTML (with abstract), plain text (with abstract), BibTeX, RIS (EndNote, RefMan, ProCite), ReDIF
Length: 17 pages
Date of creation: 15 Dec 2005
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Handle: RePEc:wpa:wuwpio:0512007

Note: Type of Document - pdf; pages: 17
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Web page: http://129.3.20.41

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Related research
Keywords: Broker; Matchmaker; Marketing Channels; Wine; Transaction costs; France;

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Find related papers by JEL classification:
L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
L14 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Transactional Relationships; Contracts and Reputation
L22 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Organization and Market Structure

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References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
  1. Alessandro Lizzeri, 1999. "Information Revelation and Certification Intermediaries," RAND Journal of Economics, The RAND Corporation, vol. 30(2), pages 214-231, Summer. [Downloadable!] (restricted)
  2. repec:pal:jintbs:v:29:y:1998:i:3:p:609-620 is not listed on IDEAS
  3. Amemiya, Takeshi, 1981. "Qualitative Response Models: A Survey," Journal of Economic Literature, American Economic Association, vol. 19(4), pages 1483-1536, December. [Downloadable!] (restricted)
  4. Etgar, Michael & Zusman, Pinhas, 1982. "The Marketing Intermediary as an Information Seller: A New Approach," Journal of Business, University of Chicago Press, vol. 55(4), pages 505-15, October. [Downloadable!] (restricted)
  5. Erin Anderson & David C. Schmittlein, 1984. "Integration of the Sales Force: An Empirical Examination," RAND Journal of Economics, The RAND Corporation, vol. 15(3), pages 385-395, Autumn. [Downloadable!] (restricted)
  6. Klein, Benjamin & Leffler, Keith B, 1981. "The Role of Market Forces in Assuring Contractual Performance," Journal of Political Economy, University of Chicago Press, vol. 89(4), pages 615-41, August. [Downloadable!] (restricted)
  7. Dutta, Shantanu, et al, 1995. "Understanding Dual Distribution: The Case of Reps and House Accounts," Journal of Law, Economics and Organization, Oxford University Press, vol. 11(1), pages 189-204, April.
  8. Abdullah Yavas & Thomas J. Miceli & C.F. Sirmans, 2001. "An Experimental Analysis of the Impact of Intermediaries on the Outcome of Bargaining Games," Real Estate Economics, American Real Estate and Urban Economics Association, vol. 29(2), pages 251-276. [Downloadable!] (restricted)
  9. repec:pal:jintbs:v:33:y:2002:i:2:p:327-344 is not listed on IDEAS
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