Matchmakers in Wine Marketing Channels : The Case of French Wine Brokers
AbstractWine brokers are wholesale intermediaries. They belong to the category of the matchmaker intermediaries. These middlemen are not well known. Their role is to help buyers and sellers of bulk wine to meet and transact. Assuming that wine merchants appeal to brokers because they reduce transaction costs, we analyze how a broker intervention can reduce search costs, negotiation costs, and monitoring and enforcement costs of a transaction on bulk wine. A data base of contracts on bulk vins de table and vins de pays is used to estimate a logistic model of the probability “broker intervention”.
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Bibliographic InfoPaper provided by EconWPA in its series Industrial Organization with number 0512007.
Length: 17 pages
Date of creation: 15 Dec 2005
Date of revision:
Note: Type of Document - pdf; pages: 17
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Broker; Matchmaker; Marketing Channels; Wine; Transaction costs; France;
Other versions of this item:
- Virginie Baritaux & Magali Aubert & Etienne Montaigne & Hervé Remaud, 2006. "Matchmakers in wine marketing channels: The case of French wine brokers," Agribusiness, John Wiley & Sons, Ltd., vol. 22(3), pages 375-390.
- L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
- L14 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Transactional Relationships; Contracts and Reputation
- L22 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Organization and Market Structure
This paper has been announced in the following NEP Reports:
- NEP-AGR-2005-12-20 (Agricultural Economics)
- NEP-ALL-2005-12-20 (All new papers)
- NEP-BEC-2005-12-20 (Business Economics)
- NEP-CUL-2005-12-20 (Cultural Economics)
- NEP-MKT-2005-12-20 (Marketing)
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