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Matchmakers in Wine Marketing Channels : The Case of French Wine Brokers

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Author Info

  • Virginie Baritaux

    (UMR MOISA - INRA - Montpellier France)

  • Magali Aubert

    (UMR MOISA - INRA - Montpellier France)

  • Etienne Montaigne

    (UMR MOISA - AGRO.M - Montpellier France)

  • Hervé Remaud

    (UMR MOISA-AGRO.M - Montpellier France)

Abstract

Wine brokers are wholesale intermediaries. They belong to the category of the matchmaker intermediaries. These middlemen are not well known. Their role is to help buyers and sellers of bulk wine to meet and transact. Assuming that wine merchants appeal to brokers because they reduce transaction costs, we analyze how a broker intervention can reduce search costs, negotiation costs, and monitoring and enforcement costs of a transaction on bulk wine. A data base of contracts on bulk vins de table and vins de pays is used to estimate a logistic model of the probability “broker intervention”.

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File URL: http://128.118.178.162/eps/io/papers/0512/0512007.pdf
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Bibliographic Info

Paper provided by EconWPA in its series Industrial Organization with number 0512007.

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Length: 17 pages
Date of creation: 15 Dec 2005
Date of revision:
Handle: RePEc:wpa:wuwpio:0512007

Note: Type of Document - pdf; pages: 17
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Web page: http://128.118.178.162

Related research

Keywords: Broker; Matchmaker; Marketing Channels; Wine; Transaction costs; France;

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References

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Cited by:
  1. Alboiu, Cornelia, 2012. "Governance and Contractual Structure in the Vegetable Supply Chain in Romania," Journal for Economic Forecasting, Institute for Economic Forecasting, vol. 0(4), pages 68-82, December.
  2. Marta Fernández-Olmos & Jorge Rosell-Mart�nez & Manuel A. Espitia-Escuer, 2009. "Vertical integration in the wine industry: a transaction costs analysis on the Rioja DOCa," Agribusiness, John Wiley & Sons, Ltd., vol. 25(2), pages 231-250.

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