NEP-MKT-2005-12-20

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Report NEP-MKT-2005-12-20

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Joao Carlos Correia Leitao issued this report. It is usually issued weekly.

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Other reports in NEP-MKT

The following items were anounced in this report:

Lages, Carmen & Lages, Luis Filipe & Rita, Paulo, 2004. "The Relationship between E-Marketing Strategy and Performance: A Conceptual Framework in a Web Context," FEUNL Working Paper Series wp446, Universidade Nova de Lisboa, Faculdade de Economia. [Downloadable!]
Oburai Prathap & Moorthi YLR & Basalingappa Anita & Kok Wai Chew & Baker Michael J, 2005. "Corporate Brand Image: Antecedents, Mediating Role and Impact on Stakeholder Expectations," IIMA Working Papers 2005-12-04, Indian Institute of Management Ahmedabad, Research and Publication Department. [Downloadable!]
Lages, Luis Filipe & Lages, Carmen & Lages, Cristiana Raquel, 2004. "Main Consequences of Prior Export Performance Results: An Exploratory Study of European Exporters," FEUNL Working Paper Series wp445, Universidade Nova de Lisboa, Faculdade de Economia. [Downloadable!]
Lages, Luis Filipe & Lancastre, Andrew & Lages, Carmen, 2005. "Bringing Relationship Marketing Theory into B2B Practice: The B2B-RP Scale and the B2B-RELPERF Scorecard," FEUNL Working Paper Series wp471, Universidade Nova de Lisboa, Faculdade de Economia. [Downloadable!]
Lancastre, Andrew & Lages, Luis Filipe, 2004. "The Relationship between Buyer and a B2B e-Marketplace: Cooperation Determinants in an Electronic Market Context," FEUNL Working Paper Series wp443, Universidade Nova de Lisboa, Faculdade de Economia. [Downloadable!]
Lages, Carmen & Lages, Cristiana Raquel & Lages, Luis Filipe, 2004. "The relqual scale: a measure of relationship quality in export market ventures," FEUNL Working Paper Series wp447, Universidade Nova de Lisboa, Faculdade de Economia. [Downloadable!]
Lages, Luis Filipe & Lages, Cristiana Raquel & Lages, Carmen, 2004. "The APEV Scale: A Measure of Annual Performance of an Export Venture," FEUNL Working Paper Series wp458, Universidade Nova de Lisboa, Faculdade de Economia. [Downloadable!]
Virginie Baritaux & Magali Aubert & Etienne Montaigne & Hervé Remaud, 2005. "Matchmakers in Wine Marketing Channels : The Case of French Wine Brokers," Industrial Organization 0512007, EconWPA. [Downloadable!]
Lages, Luis Filipe & Lages, Carmen & Lages, Cristiana Raquel, 2004. "European Perspectives on Export Performance Determinants: An Exploratory Study," FEUNL Working Paper Series wp444, Universidade Nova de Lisboa, Faculdade de Economia. [Downloadable!]
Sendhil Mullainathan & Andrei Shleifer, 2005. "Persuasion in Finance," NBER Working Papers 11838, National Bureau of Economic Research, Inc. [Downloadable!] (restricted)
Lages, Luis Filipe & Leal, Ana Catarina, 2004. "Determinants of Expected Short-term Export Performance Improvement: An Empirical Study of Industrial Exporters," FEUNL Working Paper Series wp463, Universidade Nova de Lisboa, Faculdade de Economia. [Downloadable!]
Daniel Lockton, 2005. "Architectures of Control in Consumer Product Design," Others 0512009, EconWPA. [Downloadable!]
Lages, Luis Filipe & Lages, Carmen & Lages, Cristiana Raquel, 2005. "Bringing Export Performance Metrics into Annual Reports: The PERFEX Scorecard," FEUNL Working Paper Series wp469, Universidade Nova de Lisboa, Faculdade de Economia. [Downloadable!]
Bontemps, C. & Orozco, V. & Réquillart, V., 2005. "Confirming the price effects of private labels development," Economics Working Paper Archive (Toulouse) 200506, French Institute for Agronomy Research (INRA), Economics Laboratory in Toulouse (ESR Toulouse). [Downloadable!]
Jorge, Silvia Ferreira & Pires, Cesaltina Pacheco, 2004. "Delivered versus Mill Nonlinear Pricing in Free Entry Markets," FEUNL Working Paper Series wp459, Universidade Nova de Lisboa, Faculdade de Economia. [Downloadable!]
Cunha, Miguel Pina e & Cunha, Rita Campos e, 2004. "The dynamics of managerial ideology: analyzing the cuban case," FEUNL Working Paper Series wp457, Universidade Nova de Lisboa, Faculdade de Economia. [Downloadable!]
Thomas Jensen, 2005. "Can Ambiguity in Electoral Competition be Explained by Projection Effects in Voters' Perceptions?," Discussion Papers 05-25, University of Copenhagen. Department of Economics. [Downloadable!]
Nicolae Garleanu & Lasse Heje Pedersen & Allen M. Poteshman, 2005. "Demand-Based Option Pricing," NBER Working Papers 11843, National Bureau of Economic Research, Inc. [Downloadable!] (restricted)
Cunha, Miguel Pina e & Rego, Armenio & D'Oliveira, Teresa, 2004. "Management ideologies and organizational spirituality: a typology," FEUNL Working Paper Series wp452, Universidade Nova de Lisboa, Faculdade de Economia. [Downloadable!]

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