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The APEV Scale: A Measure of Annual Performance of an Export Venture

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Author Info
Lages, Luis Filipe
Lages, Cristiana Raquel
Lages, Carmen

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Abstract

Annual company reports and financial statements rarely distinguish between the domestic and export markets operations, and even more rarely provide annual financial indicators on specific export ventures performance. This situation is a major obstacle to the development of export marketing practice and theory. To overcome this state of affairs the authors develop and test a new measure for assessing the annual performance of an export venture (the APEV scale) as perceived by managers. The new measure has five dimensions: 1) annual export ventures financial performance; 2) annual export ventures strategic performance; 3) annual export ventures achievement; 4) contribution of the export venture to annual exporting operations; and 5) satisfaction with annual export ventures performance. Findings are used to generate managerial implications and directions for future research.

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File URL: http://fesrvsd.fe.unl.pt/WPFEUNL/WP2004/wp458.pdf
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Publisher Info
Paper provided by Universidade Nova de Lisboa, Faculdade de Economia in its series FEUNL Working Paper Series with number wp458.

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Length: 24 pages
Date of creation: 2004
Date of revision:
Handle: RePEc:unl:unlfep:wp458

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Web page: http://www.fe.unl.pt

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Related research
Keywords: APEV; STEP; EXPERF; Export Venture Performance; Export Marketing;

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References listed on IDEAS
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  1. Tamer Cavusgil, S. & (Manek) Kirpalani, V. H., 1993. "Introducing products into export markets: Success factors," Journal of Business Research, Elsevier, vol. 27(1), pages 1-15, May. [Downloadable!] (restricted)
  2. Carl H Christensen & Angela da Rocha & Rosane Kerbel Gertner, 1987. "An Empirical Investigation of Factors Influencing Exporting Success of Brazilian Firms," Journal of International Business Studies, Palgrave Macmillan Journals, vol. 18(3), pages 61-77, September. [Downloadable!] (restricted)
  3. Robert G Cooper & Elko J Kleinschmidt, 1985. "The Impact of Export Strategy on Export Sales Performance," Journal of International Business Studies, Palgrave Macmillan Journals, vol. 16(1), pages 37-55, March. [Downloadable!] (restricted)
  4. Montgomery, David B. & Lages, Luis Filipe, 2001. "Export Assistance, Price Adaptation to the Foreign Market, and Annual Export Performance Improvement: A Structural Model Examination," Research Papers 1700, Stanford University, Graduate School of Business. [Downloadable!]
  5. Naidu, G. M. & Prasad, V. Kanti, 1994. "Predictors of export strategy and performance of small- and medium-sized firms," Journal of Business Research, Elsevier, vol. 31(2-3), pages 107-115. [Downloadable!] (restricted)
  6. Cavusgil, S. Tamer, 1984. "Differences among exporting firms based on their degree of internationalization," Journal of Business Research, Elsevier, vol. 12(2), pages 195-208, June. [Downloadable!] (restricted)
  7. Lee Cronbach, 1951. "Coefficient alpha and the internal structure of tests," Psychometrika, Springer, vol. 16(3), pages 297-334, September. [Downloadable!] (restricted)
  8. JS Armstrong & Terry Overton, 2005. "Estimating Nonresponse Bias in Mail Surveys," General Economics and Teaching 0502044, EconWPA. [Downloadable!]
  9. Leonidou, Leonidas C. & Katsikeas, Constantine S. & Samiee, Saeed, 2002. "Marketing strategy determinants of export performance: a meta-analysis," Journal of Business Research, Elsevier, vol. 55(1), pages 51-67, January. [Downloadable!] (restricted)
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