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Content
April 2022, Volume 10, Issue 1
- 1-3 Editorial: Marketing after COVID-19:Crisis adaptation, innovation and sustainable technological advances
by Katia Iankova & Pedro Longart - 5-25 Branding Al Ain as a tourist destination
by Pedro Longart & Katia Iankova - 27-38 Impact of digital marketing on SMEs performance in Saudi Arabia: Implications on building NEOM
by Areej Algumzi - 39-60 Innovative crisis-response through best human resources practices during COVID-19
by Bharti Pandya & Bistra Boukareva - 61-70 Antecedents of consumptive behavior prior to the celebration of Eid Al-Fitr during the COVID-19 Pandemic
by Amaliyah Amaliyah & Aminatus Zakhra - 71-86 The shifting trend in online buyer's behaviour under the impact of COVID-19 pandemic in Vietnam
by Ha Thu Nguyen & Thuy Dam Luong Hoang & Huy Khanh Nguyen - 87-101 Social media usage in higher education: Role in marketing and communication during COVID-19
by Abhishek Shukla & Kamini Bhasin - 103-118 Slave to sachet economy: Socio-cultural insights
by Hernani Manalo & Ma. Riza Manalo - 119-138 Revenue management during the COVIDization of the economy
by Radko Radev & Veselina Yankova - 139-153 Exploring the Emirati female student entrepreneurs in the UAE through the theory of planned behaviour
by V.S. Damodharan & K.A. Asraar Ahmed - 155-170 A new perspective of brand equity: the case of pottery craft village collective brand in Vietnam
by Nam Hoai Nguyen & Quang Van Ngo & Ha Thu Thi Vu - 171-199 Antecedents of QR code acceptance during Covid-19: Towards sustainability
by K.A. Asraar Ahmed & V.S. Damodharan
November 2021, Volume 9, Issue 3
- 519-519 Editorial
by Swati Narula Puri & Poonam Khurana - 521-538 Effects of COVID-19: Redefining Work from home & Employee Engagement
by Antriksha Negi & Ravinder Pant & Nawal Kishor - 539-552 Investigating the relationship between Internal Environmental Locus of control and Behaviour towards sustainable apparel: The mediating role of intention to purchase
by Nupur Arora & Parul Manchanda - 553-561 An Empirical Study of Consumer buying decision and Digital Marketing during COVID-19 Pandemic
by Richa Arora & Richa Nangia - 563-576 A Demographic Study on the Purchase Pattern of Consumers with respect to Social Learning Theory during COVID-19 times
by Debarati Roy Chowdhury & Sudipta Majumdar - 577-586 A Study on Changing Role of Investor Behaviour towards Digital Investments – Pre and During COVID-19 Scenarios
by Isha Narula & Kriti Dhingra - 587-596 Female Director and Agency Cost: Does board gender diversity at Indian corporate board reduce agency conflict?
by Shubhanker Yadav & Miklesh Prasad Yadav - 597-605 Employee Motivation: An Indian Perspective
by Laxmi Rania & Vibhuti Tyagi & Madhu Arora - 607-624 Will Online Banking Sustain in Bhutan Post COVID-19? A Quantitative Analysis of The Customer E-Satisfaction and E-Loyalty in The Kingdom of Bhutan
by Shad Ahmad Khan & Ferdinand Epoc & Veer Gangwar & T. Antony A Ligori & Zaid Ahmed Ansari - 625-633 AI Diagnosis: Rise of AI-Powered Assessments in Modern Education Systems
by Piyush Gupta & Diksha Yadav & Rajdeep Dey - 635-644 A panoramic perspective of travel and tourism in India during COVID-19
by Ridhima Sharma & Muskan Arora - 645-666 Social Networking Sites and Civic Participation: Analyzing the Mediating Role of Online Bridging Social Capital
by Ashmeet Kaur & H.K. Dangi - 667-680 A Bibliometric Analysis of COVID-19 Across Economics and Business Research Landscape
by Ashish Chandra & Nida & Ruchi Shukla - 681-692 Impact of Stock Market Volatility on Gold prices during the COVID-19 pandemic
by Garishma Gulyani & Priyanka Gupta & Ramanpreet Singh - 693-708 Impact of financial attitude on financial management behaviour of retail investors: A COVID-19 perspective
by Sanya Sachdeva & Ashmeet Kaur & Aashu Aggarwal
August 2021, Volume 9, Issue 2
- 181-193 Management Skills and Growth Strategies in a Post-Pandemic World
by Uday Salunkhe & Bharath Rajan - 195-218 “Asymmetric Export Volatility Shock Behaviour” of Lower Middle Income (LMI) Countries in South East Asia During COVID-19 Pandemic
by Rohit Malhotra - 219-238 Consumers in Crisis – Emerging Marketing Challenges
by Uday Salunkhe & Narasimha Murthy & Vijaya Kumar Bhima Rao - 239-251 Click & Collect Retailing: A Study on Its Influence on the Purchase Intention of Customers
by Karthik S & Kavitha R Gowda & Jayanta Banerjee - 253-266 A Study on Decision Paralysis in Customers with Special Reference to Placing Order in Restaurant
by Viknesh R & Kavitha R Gowda & Jayanta Banerjee - 267-283 Digital Marketing Adoption: Determinants, Level of Adoption and Its Impact on Business Performance
by Reema Bhagat & Soundara Rajan R - 285-300 Measuring the Effectiveness of Social Media in a B2B Scenario in India
by Krishanu Bhattacharyya & Bikash Ranjan Debata - 301-318 Psychological Empowerment Experiences of Software Professionals in Post Lockdown Information Technology Organisations
by Sunil Kumar R & Harold Andrew Patrick - 319-334 Digital Payment and Its Growth in the Time of COVID – 19
by S. Manoharan & Saravanan M.P. & S. Paneerselvam - 335-349 Workforce Analytics: A Data-Driven Machine Learning Approach to Predict Job Change of Data Scientists
by Sohini Sengupta & Sareeta Mahendra Mugde & Renuka Deshpande & Kimaya Potdar - 351-367 Relationship between the Constructs of Green Wash, Green Consumer Confusion, Green Perceived Risk and Green Trust Among Urban Consumers in India
by Priti Saxena & Garima Sharma - 369-389 Cultural Exportation, Digital Distribution, and Penetration of K-Dramas in Turkey
by Musa Khan & Yong-Jin Won & Nilüfer Pembecioğlu - 391-407 The Impact of Brand Image and Brand Conscious on Perceived Price and Purchase Intention
by Sinan Çavuşoğlu & Bülent Demirağ & Yakup Durmaz & Gül Çıkmaz - 409-426 Deceptive Tactics Used in Online Shopping
by Seçil Toros - 427-446 The Impact of Service Climate and Personality Traits on Customer-Oriented Behaviour of Employees
by Bagher Asgarnezhad Nouri - 447-467 Consumer Entitlement Behaviour in Confucian Culture: Empirical Findings in the Vietnamese Retail Setting
by Minh Duy Vo & Si Van Nguyen - 469-481 Quality Lists of Marketing Journals: A Critical Appraisal
by Salim Moussa - 483-495 Branding Process and a Model Proposal for “Şile Gauze”
by M. Yaman Öztek & Nevin Karabıyık Yerden - 495-515 The Threat of Disreputable Behaviour for Esports Sponsors
by Bruno Duarte Abreu Freitas & Ruth Sofia Contreras-Espinosa & Pedro Álvaro Pereira Correia
April 2021, Volume 9, Issue 1
- 1-2 Editorial: Fourth Industrial Revolution Transforming Businesses
by Priya Baguant - 3-16 Barricades in the Adoption of Block-Chain Technology in Supply Chain Management: Challenges and Benefits
by Pervez Akhtar & Nora Azima & Shahab Ud Din - 17-32 Influence of Mall Shopping Culture on Online Shopping Preferences: An Emerging Economy Perspective using the Technology Acceptance Model
by Reshma John & Anita Dani - 33-54 Industry 4.0 and Internal Knowledge Management The case of Corporate Academies in Emilia-Romagna region
by Lucio Poma & Haya Al Shawwa & Concetta Rau - 55-62 An Empirical Investigation of the Behavior of Investors in the Dubai Financial Market (DFM)
by Bashar Abu Khalaf & Sami Alajani - 63-87 Bank Selection for SMEs: An Emirati Student Perspective
by Mohamed Bilal Basha & Abid Mahmood Muhammad & Gail AlHafidh - 89-105 The intervention of artificial intelligence in the recruitment function in UAE’s hospitality industry
by Bharti Pandya & Maryam Mohammed Al Janahi - 107-127 SME Financing: A UAE Entrepreneur Perspective
by Abid Mahmood Muhammad & Mohamed Bilal Basha & Gail Al Hafidh - 129-149 Mobile marketing tools in the market of restaurant food delivery services in Ukraine
by Sergiy Spivakovskyy & Tetiana Spivakovska & Katerina Bazherina - 151-165 Consumer Buying Behaviour towards Organic Food – A Case of UAE
by Mohamed Bilal Basha & Abdul Ghafar & Fazli Wahid & Gail Al Hafidh & Eman Al Shaer & Mohd Farid Shamsudin - 167-180 Role of gender on Intention to adopt mobile payments among generation Z
by Sonal Purohit & Rakhi Arora
October 2020, Volume 8, Issue 2
- 133-134 Editorial: Coronavirus Pandemic and Disruptive Impact on Marketing and Consumers
by Lilit Baghdasaryan & Ibrahim Sirkeci - 135-160 Consumption Emotions and Consumer Values among Turkish Consumers during the COVID-19 Pandemic
by Nevin Karabiyik Yerden - 161-175 “I stay at work for you, you stay at home for us.” Does this Covid-19 campaign work for the youth in Asia?
by Jappy Fanggidae & Ridolof Batilmurik & Pieter Samadara - 177-196 Spillover effect of Covid19 on the Global Economy
by Hasnan Baber - 197-218 Consumption switch at haste: insights from Indian low-income customers for adopting Fintech services due to the pandemic
by Soniya Billore & Gautam Billore - 219-241 Health or Death? The Online Purchase Intentions of Consumers during the COVID-19 Pandemic
by Resul Öztürk - 243-270 The Impact of Anxiety Caused by COVID-19 on Consumer Behaviour
by H. Mustafa Paksoy & Yakup Durmaz & Filiz Çopuroğlu & B. Dilek Özbezek - 271-295 Impacts of positive images of tourism destination exhibited in a film or TV production on its brand equity: the case of Portuguese consumers’ perspective
by Sara Nunes & Alejandro del Moral Agúndez & Julia Fragoso da Fonseca & Samiha Chemli
May 2020, Volume 8, Issue 1
- 1-6 Editorial: Marketing and Consumers in an Era of Disruption Caused by Covid-19 Pandemic
by Ibrahim Sirkeci - 7-26 Customer Orientation, Innovation and the Mediating Role of Crowdsourcing in Organizational Performance
by Alpaslan Kelleci & Erdoğan Taşkın - 27-50 Startup Branding: A Case Study of Pegipegi
by Tri Wismiarsi & Muchsin Saggaff Shihab & Holila Hatta & Nathalia Tjandra - 51-73 Factors Influencing Green Purchase Behavior among Young Consumers in Saudi Arabia
by Abdulalem Mohammed & Abdo Homaid & Wail Alaswadi - 75-94 The Effect of Service Quality on Customers' Satisfaction in Mobile Phone Services in the UAE
by Emad Yusuf Masoud - 95-124 Optimizing the Marketing Strategies of Qantas Airways and Thai Airways
by Iryna Heiets & Varit Prakittachakul - 125-128 Gábor Rekettye (2019). Value Creation 4.0- Marketing Products in the 21st Century
by Isabel Da Silva - 129-131 Gábor Rekettye (2019). Value Creation 4.0- Marketing Products in the 21st Century
by Mujde Bideci
October 2019, Volume 7, Issue 2
- 103-104 Editorial
by Omar Al Serhan - 105-130 Explaining Tunisians’ Public Attitude Toward Sustainable Tourism: A Social Values-Based Segmentation Approach
by Boutheina Ben Gamra & Azza Temessek Behi - 131-160 Emirati Millennials: A Catalyst for Innovation in the Tourism Industry
by Samia Youssry Warda - 161-186 Beer Brand Word-of-Mouth Drivers in Colombia: A Qualitative Exploration
by Philipp G Stahl & Nathalia C Tjandra & Alessandro Feri & Kristen Marshall - 187-210 Customer Relationship Management: A Review and Classification
by Mosa Alokla & Mais Alkhateeb & Muneer Abbad & Faten Jaber - 211-228 CSR Notions in Supply Chain Operations: A Case Study of UAE Organisations
by Benjamin Silas Bvepfepfe - 229-244 Destination Marketing and Policies Attracting High-Skilled Individuals in Germany and Singapore
by Andrej Přívara & Eva Rievajová - 245-256 CASE STUDY: Delegated Distribution: Hotels Should Be Warned! An Example from Croatia
by Iva Slivar & Uglješa Stankov & Vanja Pavluković
May 2019, Volume 7, Issue 1
- 1-2 Editorial
by Ibrahim Sirkeci - 3-22 UNESCO Recognition Reinforced the Relationship between Kyoto and Japanese Food through Japanese Newspaper Articles
by Isami Omori - 29-58 Antecedent Factors Impacting Country of Origin (COO): An Investigation into Food Provenance in China
by Keith Walley & Li Cheng & Tiantian Liu - 59-72 Food Consumption Habits and Food Security Challenges among Immigrants
by Andrej Přívara - 73-101 CSR Appropriation Process in Six Member Companies of the Global Compact Network Tunisia
by Amel Bouderbala & Férid Zaddem
October 2018, Volume 6, Issue 2
- 75-78 Editorial
by Evinc Dogan - 79-100 Understanding determinants of illegal e-book downloading behaviour in the UK and Germany
by Oliver Jonas & Ibrahim Sirkeci - 101-119 The Dilemma of Place Branding: Transitory mega-events vs. sustainable image-building
by Evinc Dogan - 121-137 Behind Hummus Wars: The Role of the Food in National Identity in the Middle East
by Ozge Copuroglu - 139-157 Diaspora Marketing Revisited: The nexus of entrepreneurs and consumers
by Ibrahim Sirkeci & Fatma Zeren
May 2018, Volume 6, Issue 1
- 1-2 Editorial
by Ibrahim Sirkeci - 3-22 Falafel and Shwarma: Israeli Food in Mexico
by Paulette K Schuster - 23-47 CASE STUDY: Regional Cultural Differences Within and Across Four Western European Countries
by Nadine Waehning & Ibrahim Sirkeci & Stephan Dahl & Sinan Zeyneloglu - 49-70 Got To Get You Into My Life: A qualitative investigation into opt-in text marketing
by Beth W. Ghiloni - 71-73 Change of Attitude, Technology and Practice: Identifying the Change for Increased Value Creation with Customer Co-creation
by Samuel Rohr & Abrar M. Fitwi
October 2017, Volume 5, Issue 2
- 83-84 Editorial
by Ibrahim Sirkeci - 85-108 Discovering the Interpersonal Relationship Between Luxury Perfume Brands and Consumers
by Varsha Jain & Chakshu Bhandari & Ganesh B.E. - 109-120 Portuguese Sardines - from the ritual to the brand
by Cecília Avelino Barbosa - 121-125 The impact of dynamic capabilities on firm perceived marketing performance of small and medium sized enterprises
by Bülent Akkaya & Akif Tabak
May 2017, Volume 5, Issue 1
- 1-2 Editorial
by Ibrahim Sirkeci - 3-24 Development of Customer-Orientation, Brand-Orientation and Business Performance within the First Ten Years of the Firm
by Katharina Buttenberg - 25-43 Transnational Viewers of Turkish Television Drama Series
by Deniz Özalpman - 45-69 Language Preferences of Foreign Consumers in High and Low Involvement Service Encounters
by David A. English - 70-82 Change of Attitude, Technology and Practice: Identifying the Change for Increased Value Creation with Customer Co-creation
by Soumi Paul & Paola Peretti & Saroj Kumar Datta
October 2016, Volume 4, Issue 2
- 59-61 Editorial: Taste of City, transnational food and place marketing
by Evinc Dogan & Ibrahim Sirkeci - 62-71 Nutrition and Food in the Green city
by Paolo Corvo & Raffaele Matacena - 72-83 Balancing Act: Identity and Otherness among Latin American Immigrants and their Food Practices
by Paulette Kershenovich Schuster - 84-99 Nation Branding in A Transnational Marketing Context: Serbia’s Brand Positioning Through Food and Wine
by Evinc Dogan & Goran Petkovic - 100-109 The Budding Aromas from Taco Trucks: Taste and Space in Austin, Texas
by Robert D. Lemon - 110-125 Exploring Potentials for Culinary Tourism through a Food Festival: The Case of Thessaloniki Food Festival
by George Chatzinakos - 126-132 Lyon – UNESCO’s Creative City of Gastronomy?
by Cecilia Avelino Barbosa - 133-142 Food and wine tourism and urban local development
by Gabriele Di Francesco - 143-158 Transnational Döner Kebab taking over the UK
by Ibrahim Sirkeci - 159-162 Book reviews
by Evinc Dogan & Efe Sevin
May 2016, Volume 4, Issue 1
- 1-9 Why Foreign Retail Grocery Stores Fail in South Korea: Propositions for Future Research
by David A. English - 10-19 Card usage by Turks when travelling abroad: shopping and Transnationalisation
by Yagmur Ozyer & Basak Degerli & Alper Degerli & Ebru Gozukara - 20-40 Transnational adaptation: changing determinants of grocery store choice of German consumers in London
by Ines Oswald - 41-58 CASE STUDY: Ria Money Transfer: a transnational company for a transnational clientele
by Ibrahim Sirkeci & Anett Condick-Brough
October 2015, Volume 3, Issue 2
- 81-111 Determinants and consequences of price-leadership strategy: Evidence from Chinese manufacturer exporters
by Xuenan Ju & Yuan Cheng & Zuohao Hu & Mengyuan Lv & Xi Chen - 112-129 Small and medium sized enterprise marketing to foreign consumers in Seoul, South Korea
by David A. English - 130-151 Mapping studies on consumer boycotting in international marketing
by Omar Al Serhan & Elias Boukrami
May 2015, Volume 3, Issue 1
- 1-25 Positioning Generation Y for Effective Mobile Communication: The case of three cities in India
by Varsha Jain & Saumya Pant - 26-44 The classification of customer- and brand-oriented marketing capabilities
by Katharina Buttenberg - 45-60 An investigative analysis of the factors influencing degree of involvement in a foreign market
by Maktoba Omar & Collins Osei - 61-80 The influence of country personality dimensions on intentions to recommend visiting: The preponderance of assiduousness and wickedness
by Carlos Manuel Súcia Búrcio & Rui Manuel Vinhas Da Silva & Maria de Fátima Salgueiro
October 2014, Volume 2, Issue 2
- 61-77 Is Familiarity a Moderator of Brand/Country Alliances? One More Look
by Tore Kristensen & Gorm Gabrielsen & Eugene D. Jaffe - 78-98 The Influence of Country of Origin on Chinese Food Consumers
by Keith Walley & Paul Custance & Tan Feng & Xu Yang & Li Cheng & Sandra Turner - 99-111 Brand "Moscow" in a global perspective
by Marina Ochkovskaya & Valentina Gerasimenko & Maria Rybalko
May 2014, Volume 2, Issue 1
- 1-19 The Incubator Concept as an Entry Mode option for SME’s
by Anna Marie Dyhr Ulrich & Svend Hollensen - 21-37 Experiencing-the-Experience: An Examination of the Significance of Infrastructure, Co-creation and Co-branding within the Transnational Gastronomic Tourism Industry
by Helena A. Williams & Robert L. Williams, Jr. & Maktoba Omar - 39-60 Sustainable Distribution in Emerging Markets – African Perspective
by Subrat Sarangi & Sanjay Patro & Ravi Shekhar Kumar
October 2013, Volume 1, Issue 1
- 1-4 Editorial
by Ibrahim Sirkeci - 5-21 The role of (foreign?) culture on consumer buying behaviour: What changes when living abroad?
by Jessica Lichy & Kevin Pon - 22-40 Runway logic: "Y" Generation Y prefer fashion brand over country-of-origin
by Nathalia C. Tjandra & Maktoba Omar & Robert L. Williams, Jr. & John Ensor - 41-58 Effect of colour and relative product size (RPS) on consumer attitudes
by Varsha Jain & Subhadip Roy & Adwita Pant - 59-71 Case Study: Utilizing the VFBOP model for entry into emerging markets: Grameen Danone Foods
by Robert L. Williams, Jr. & Maktoba Omar - 72-83 Case Study: The new territorial orientation of a transnational company: Italian pasta
by Silvia Dessì & Federica Caboni & Ernestina Giudici