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CASE STUDY: Ria Money Transfer: a transnational company for a transnational clientele

Author

Listed:
  • Ibrahim Sirkeci

    (Regent’s Centre for Transnational Studies, Faculty of Business and Management, Regent’s University London, UK)

  • Anett Condick-Brough

    (Regent’s Centre for Transnational Studies, Regent’s University London, United Kingdom)

Abstract

This case study looks at the development of a money transfer company in a dynamic and fast changing market. Transnational nature of the business as well as profiles of customers are emphasised. Ria Money Transfer is part of the Euronet, US based parent company. Aspiring to become the most progressive company in the sector, Ria deals with customers with backgrounds from all over the world. This is also reflected in the work force of the company. Operating in distinct environments, businesses are not only concerned with a multicultural body of customers, agents and clients but also multiple economic, political, technological environments with a large number of small and big competitors. This case study alludes to the questions about the key drivers of success for a transnational company with such complex web of markets, consumers, clients and competitors. Company information, direct quotes from representatives and media are used to illustrate aspects of the business and markets.

Suggested Citation

  • Ibrahim Sirkeci & Anett Condick-Brough, 2016. "CASE STUDY: Ria Money Transfer: a transnational company for a transnational clientele," Transnational Marketing Journal, Oxbridge Publishing House, UK, vol. 4(1), pages 41-58, May.
    • Handle: RePEc:mig:tmjrnl:v:4:y:2016:i:1:p:41-58
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    References listed on IDEAS

    as
    1. George A. Akerlof, 1997. "Social Distance and Social Decisions," Econometrica, Econometric Society, vol. 65(5), pages 1005-1028, September.
    2. Ibrahim Sirkeci, 2013. "Transnational Marketing and Transnational Consumers," SpringerBriefs in Business, Springer, edition 127, number 978-3-642-36775-5, October.
    3. Greif, Avner, 1993. "Contract Enforceability and Economic Institutions in Early Trade: the Maghribi Traders' Coalition," American Economic Review, American Economic Association, vol. 83(3), pages 525-548, June.
    Full references (including those not matched with items on IDEAS)

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