IDEAS home Printed from https://ideas.repec.org/a/mig/tmjrnl/v7y2019i2p245-256.html
   My bibliography  Save this article

CASE STUDY: Delegated Distribution: Hotels Should Be Warned! An Example from Croatia

Author

Listed:
  • Iva Slivar

    (Juraj Dobrila University of Pula, Faculty of Economics and Tourism "Dr. Mijo Mirković", Croatia)

  • Uglješa Stankov

    (University of Novi Sad, Department of Geography, Serbia)

  • Vanja Pavluković

    (University of Novi Sad, Department of Geography, Serbia)

Abstract

The penetration of online booking among hotels has been growing steadily. In order to maintain its market position, online travel agencies (OTAs) are offering small and medium hotels, mainly to those which have not yet adopted e-commerce, their own booking engines for websites or as apps to be integrated on hotels' platforms. Hotels are persuaded by cuts in commission, no commissions and other privileges. The implications of such a decision are of crucial importance to hotels in the struggle for tourists. This article presents a new classification of tourism e-distribution which includes this phenomenon named “delegate distribution”, a partnership strategy of OTA-s with hoteliers drawing on a study on the expansion of delegated distribution in Croatia. The key advantages and disadvantages are also listed, along with a comparison with direct and indirect forms of distribution in terms of inference upon other marketing mix elements.

Suggested Citation

  • Iva Slivar & Uglješa Stankov & Vanja Pavluković, 2019. "CASE STUDY: Delegated Distribution: Hotels Should Be Warned! An Example from Croatia," Transnational Marketing Journal, Oxbridge Publishing House, UK, vol. 7(2), pages 245-256, October.
    • Handle: RePEc:mig:tmjrnl:v:7:y:2019:i:2:p:245-256
    DOI: 10.33182/tmj.v7i2.838
    as

    Download full text from publisher

    File URL: https://journals.tplondon.com/index.php/tmj/article/view/838/671
    Download Restriction: no
    File URL: https://libkey.io/10.33182/tmj.v7i2.838?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Uglješa Stankov & Ulrike Gretzel, 2020. "Tourism 4.0 technologies and tourist experiences: a human-centered design perspective," Information Technology & Tourism, Springer, vol. 22(3), pages 477-488, September.
    2. Alezandra Marzeil A. Dalagan & Melecio A. Sy, Jr., 2023. "Post-Pandemic Business Recovery Experiences of Samal Island Beach Resorts Owners: A Hermeneutic Phenomenological Inquiry," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 7(12), pages 475-491, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:mig:tmjrnl:v:7:y:2019:i:2:p:245-256. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Oxbridge Publishing House (email available below). General contact details of provider: https://www.transnationalmarket.com/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.