Advanced Search
MyIDEAS: Login to save this paper or follow this series

Using Non-Pecuniary Strategies to Influence Behavior: Evidence from a Large Scale Field Experiment

Contents:

Author Info

  • Paul J. Ferraro
  • Michael K. Price

Abstract

Policymakers are increasingly using norm-based messages to influence individual decision-making. We partner with a metropolitan water utility to implement a natural field experiment examining the effect of such messages on residential water demand. The data, drawn from more than 100,000 households, indicate that social comparison messages had a greater influence on behavior than simple pro-social messages or technical information alone. Moreover, our data suggest social comparison messages are most effective among households identified as the least price sensitive: high-users. Yet the effectiveness of such messages wanes over time. Our results thus highlight important complementarities between pecuniary and non-pecuniary strategies.

Download Info

If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
File URL: http://www.nber.org/papers/w17189.pdf
Download Restriction: no

Bibliographic Info

Paper provided by National Bureau of Economic Research, Inc in its series NBER Working Papers with number 17189.

as in new window
Length:
Date of creation: Jul 2011
Date of revision:
Publication status: published as Paul J. Ferraro & Michael K. Price, 2013. "Using Nonpecuniary Strategies to Influence Behavior: Evidence from a Large-Scale Field Experiment," The Review of Economics and Statistics, MIT Press, vol. 95(1), pages 64-73, March.
Handle: RePEc:nbr:nberwo:17189

Note: EEE PE
Contact details of provider:
Postal: National Bureau of Economic Research, 1050 Massachusetts Avenue Cambridge, MA 02138, U.S.A.
Phone: 617-868-3900
Email:
Web page: http://www.nber.org
More information through EDIRC

Related research

Keywords:

Other versions of this item:

Find related papers by JEL classification:

References

References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
as in new window
  1. Sheila Olmstead & W. Michael Hanemann & Robert N. Stavins, 2007. "Water Demand Under Alternative Price Structures," NBER Working Papers 13573, National Bureau of Economic Research, Inc.
  2. Dora L. Costa & Matthew E. Kahn, 2010. "Energy Conservation "Nudges" and Environmentalist Ideology: Evidence from a Randomized Residential Electricity Field Experiment," NBER Working Papers 15939, National Bureau of Economic Research, Inc.
  3. Uri Gneezy & John A. List, 2006. "Putting Behavioral Economics to Work: Testing for Gift Exchange in Labor Markets Using Field Experiments," NBER Working Papers 12063, National Bureau of Economic Research, Inc.
  4. Glenn W. Harrison & John A. List, 2004. "Field Experiments," Journal of Economic Literature, American Economic Association, American Economic Association, vol. 42(4), pages 1009-1055, December.
  5. Noah J. Goldstein & Robert B. Cialdini & Vladas Griskevicius, 2008. "A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels," Journal of Consumer Research, University of Chicago Press, University of Chicago Press, vol. 35(3), pages 472-482, 03.
  6. Erin T. Mansur & Sheila M. Olmstead, 2007. "The Value of Scarce Water: Measuring the Inefficiency of Municipal Regulations," NBER Working Papers 13513, National Bureau of Economic Research, Inc.
  7. Todd Sandler & Daniel G. Arce M., 2003. "Pure Public Goods versus Commons: Benefit-Cost Duality," Land Economics, University of Wisconsin Press, vol. 79(3), pages 355-368.
  8. Ian Ayres & Sophie Raseman & Alice Shih, 2009. "Evidence from Two Large Field Experiments that Peer Comparison Feedback Can Reduce Residential Energy Usage," NBER Working Papers 15386, National Bureau of Economic Research, Inc.
  9. Rachel Croson & Jen Shang, 2008. "The impact of downward social information on contribution decisions," Experimental Economics, Springer, Springer, vol. 11(3), pages 221-233, September.
  10. Steven D. Levitt & John A. List, 2007. "What Do Laboratory Experiments Measuring Social Preferences Reveal About the Real World?," Journal of Economic Perspectives, American Economic Association, American Economic Association, vol. 21(2), pages 153-174, Spring.
  11. Martin, Richard & Randal, John, 2008. "How is donation behaviour affected by the donations of others?," Journal of Economic Behavior & Organization, Elsevier, Elsevier, vol. 67(1), pages 228-238, July.
  12. Hutton, R Bruce, et al, 1986. " Effects of Cost-Related Feedback on Consumer Knowledge and Consumption Behavior: A Field Experimental Approach," Journal of Consumer Research, University of Chicago Press, University of Chicago Press, vol. 13(3), pages 327-36, December.
  13. Kolm,Serge-Christophe, 2009. "Reciprocity," Cambridge Books, Cambridge University Press, Cambridge University Press, number 9780521123204.
Full references (including those not matched with items on IDEAS)

Citations

Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
as in new window

Cited by:
  1. Matthew Harding & Alice Hsiaw, 2014. "Goal Setting and Energy Conservation," Working Papers, College of the Holy Cross, Department of Economics 1403, College of the Holy Cross, Department of Economics, revised Aug 2014.
  2. Paul Dolan & Robert Metcalfe, 2013. "Neighbors, Knowledge, and Nuggets: Two Natural Field Experiments on the Role of Incentives on Energy Conservation," CEP Discussion Papers, Centre for Economic Performance, LSE dp1222, Centre for Economic Performance, LSE.
  3. Ian Lange & Mirko Moro & Mohammad Mahbubur Rahman, 2014. "Policy Labels and Investment Decision-making," Working Papers, Colorado School of Mines, Division of Economics and Business 2014-02, Colorado School of Mines, Division of Economics and Business.
  4. Alessandro Bucciol & Natalia Montinari & Marco Piovesan & Jean-Robert Tyran, 2014. "It Wasn't Me! Visibility and Free Riding in Waste Sorting," Discussion Papers, University of Copenhagen. Department of Economics 14-12, University of Copenhagen. Department of Economics.
  5. Paul J. Ferraro & Juan Jose Miranda & Michael K. Price, 2011. "The Persistence of Treatment Effects with Norm-Based Policy Instruments: Evidence from a Randomized Environmental Policy Experiment," American Economic Review, American Economic Association, American Economic Association, vol. 101(3), pages 318-22, May.
  6. Ferraro, Paul J. & Miranda, Juan José, 2013. "Heterogeneous treatment effects and mechanisms in information-based environmental policies: Evidence from a large-scale field experiment," Resource and Energy Economics, Elsevier, Elsevier, vol. 35(3), pages 356-379.
  7. Gioia de Melo & Matías Piaggio, 2012. "The perils of peer punishment. Evidence from a common pool resource framed field experiment," Documentos de Trabajo (working papers), Instituto de Economía - IECON 12-16, Instituto de Economía - IECON.
  8. Kim, S, 1977. "Instability Of Primary Exports, Income Stabilisation Policies And Welf Are," Working Papers, University of Sydney, School of Economics 11, University of Sydney, School of Economics.
  9. Delmas, Magali A. & Lessem, Neil, 2014. "Saving power to conserve your reputation? The effectiveness of private versus public information," Journal of Environmental Economics and Management, Elsevier, vol. 67(3), pages 353-370.
  10. John A. List & Michael K. Price, 2013. "Using Field Experiments in Environmental and Resource Economics," NBER Working Papers 19289, National Bureau of Economic Research, Inc.
  11. Allcott, Hunt, 2011. "Social norms and energy conservation," Journal of Public Economics, Elsevier, Elsevier, vol. 95(9), pages 1082-1095.
  12. Tiefenbeck, Verena & Staake, Thorsten & Roth, Kurt & Sachs, Olga, 2013. "For better or for worse? Empirical evidence of moral licensing in a behavioral energy conservation campaign," Energy Policy, Elsevier, Elsevier, vol. 57(C), pages 160-171.

Lists

This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

Statistics

Access and download statistics

Corrections

When requesting a correction, please mention this item's handle: RePEc:nbr:nberwo:17189. See general information about how to correct material in RePEc.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: ().

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

If references are entirely missing, you can add them using this form.

If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

Please note that corrections may take a couple of weeks to filter through the various RePEc services.