Small is beautiful: Experimental evidence of donors' preferences for charities
AbstractThis paper studies the effect of information about a charity's size on individuals' donations to that charity. We conducted a framed field experiment with a non-student sample, in which subjects had the opportunity to donate for various charitable purposes. The results show that if subjects are to choose between large organizations with high annual revenues and small organizations with low revenues, they prefer the small organizations. We also provide insights why donors prefer the small organizations and discriminate between different theoretical approaches. --
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Bibliographic InfoPaper provided by ZEW - Zentrum für Europäische Wirtschaftsforschung / Center for European Economic Research in its series ZEW Discussion Papers with number 10-052.
Date of creation: 2010
Date of revision:
charitable contributions; information; framed field experiment; fundraising;
Other versions of this item:
- Borgloh, Sarah & Dannenberg, Astrid & Aretz, Bodo, 2013. "Small is beautiful—Experimental evidence of donors’ preferences for charities," Economics Letters, Elsevier, vol. 120(2), pages 242-244.
- H41 - Public Economics - - Publicly Provided Goods - - - Public Goods
- C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior
- D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search, Learning, and Information
This paper has been announced in the following NEP Reports:
- NEP-ALL-2010-10-02 (All new papers)
- NEP-CBE-2010-10-02 (Cognitive & Behavioural Economics)
- NEP-EXP-2010-10-02 (Experimental Economics)
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