Payment Choice, Image Motivation and Contributions to Charity: Evidence from a Field Experiment
AbstractThis paper examines the impact of payment choice on charitable giving with a door-to-door fund-raising field experiment. Respondents can donate cash only, use debit only, or have both options. Cash donations have lower visibility vis-�-vis solicitors than debit card donations. When debit replaces cash, participation drops by 87 percent. Conditional on participation, donors in the Debit-only treatment give more than donors in Cash-only. In Cash&Debit, almost all donors prefer cash; participation decreases compared to Cash-only. Physical attractiveness of both female and male solicitors increases contributions. Solicitor self-confidence has a negative impact. (JEL D14, D64, L31)
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Bibliographic InfoArticle provided by American Economic Association in its journal American Economic Journal: Economic Policy.
Volume (Year): 3 (2011)
Issue (Month): 1 (February)
Find related papers by JEL classification:
- D14 - Microeconomics - - Household Behavior - - - Household Saving; Personal Finance
- D64 - Microeconomics - - Welfare Economics - - - Altruism; Philanthropy
- L31 - Industrial Organization - - Nonprofit Organizations and Public Enterprise - - - Nonprofit Institutions; NGOs
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- Borgloh, Sarah & Dannenberg, Astrid & Aretz, Bodo, 2013.
"Small is beautiful—Experimental evidence of donors’ preferences for charities,"
Elsevier, vol. 120(2), pages 242-244.
- Borgloh, Sarah & Dannenberg, Astrid & Aretz, Bodo, 2010. "Small is beautiful: Experimental evidence of donors' preferences for charities," ZEW Discussion Papers 10-052, ZEW - Zentrum für Europäische Wirtschaftsforschung / Center for European Economic Research.
- Cartwright, Edward & Patel, Amrish, 2013.
"How category reporting can improve fundraising,"
Journal of Economic Behavior & Organization,
Elsevier, vol. 87(C), pages 73-90.
- Carlsson, Fredrik & Johansson-Stenman, Olof & Pham Khanh, Nam, 2011. "Funding a New Bridge in Rural Vietnam: A field experiment on conditional cooperation and default contributions," Working Papers in Economics 503, University of Gothenburg, Department of Economics.
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