Small is beautiful—Experimental evidence of donors’ preferences for charities
AbstractThis paper studies the effect of information about a charity’s size on individuals’ donations to that charity. We conducted a framed field experiment with a non-student sample, in which subjects had the opportunity to donate to various charitable causes. The results show that if subjects are to choose between large organizations with high annual revenues and small organizations with low revenues, they prefer the small organizations, supporting thereby the prediction of the impact philanthropy model.
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Bibliographic InfoArticle provided by Elsevier in its journal Economics Letters.
Volume (Year): 120 (2013)
Issue (Month): 2 ()
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Web page: http://www.elsevier.com/locate/ecolet
Charitable contributions; Information; Framed field experiment; Impact philanthropy; Fundraising;
Other versions of this item:
- Borgloh, Sarah & Dannenberg, Astrid & Aretz, Bodo, 2010. "Small is beautiful: Experimental evidence of donors' preferences for charities," ZEW Discussion Papers 10-052, ZEW - Zentrum für Europäische Wirtschaftsforschung / Center for European Economic Research.
- H41 - Public Economics - - Publicly Provided Goods - - - Public Goods
- C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior
- D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search, Learning, and Information
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