Values, food and bags: A study of consumption decisions in a laboratory supermarket
AbstractWe study the relation between people's personal values and environmentally friendly consumption behavior. We first assessed subjects' personal values using the Aspiration Index. Then subjects participated in a laboratory supermarket offering organic and conventional food products and different kinds of bags. The results suggest that subjects' personal values are poor predictors of their ecologically-relevant consumption behavior. However, we find that subjects who spontaneously reflected upon power values made less ecologically sustainable consumption decisions than did those who reflected on universalism values. We discuss methodological differences as possible reasons for variations between our results and those of earlier studies.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoPaper provided by Friedrich-Schiller-University Jena, Max-Planck-Institute of Economics in its series Jena Economic Research Papers with number 2013-007.
Date of creation: 17 Jan 2013
Date of revision:
Consumer Behavior; Values; Conservation (Ecological Behavior);
Find related papers by JEL classification:
- D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
- Q31 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Nonrenewable Resources and Conservation - - - Demand and Supply; Prices
- Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth
This paper has been announced in the following NEP Reports:
- NEP-AGR-2013-02-03 (Agricultural Economics)
- NEP-ALL-2013-02-03 (All new papers)
- NEP-CBE-2013-02-03 (Cognitive & Behavioural Economics)
- NEP-ENV-2013-02-03 (Environmental Economics)
- NEP-EXP-2013-02-03 (Experimental Economics)
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Teisl, Mario F. & Roe, Brian & Hicks, Robert L., 2002. "Can Eco-Labels Tune a Market? Evidence from Dolphin-Safe Labeling," Journal of Environmental Economics and Management, Elsevier, vol. 43(3), pages 339-359, May.
- Richins, Marsha L & Dawson, Scott, 1992. " A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation," Journal of Consumer Research, University of Chicago Press, vol. 19(3), pages 303-16, December.
- Kahn, Matthew E., 2007. "Do greens drive Hummers or hybrids? Environmental ideology as a determinant of consumer choice," Journal of Environmental Economics and Management, Elsevier, vol. 54(2), pages 129-145, September.
- Murphy, James J. & Stranlund, John K., 2007.
"A laboratory investigation of compliance behavior under tradable emissions rights: Implications for targeted enforcement,"
Journal of Environmental Economics and Management,
Elsevier, vol. 53(2), pages 196-212, March.
- James J. Murphy & John K. Stranlund, 2005. "A Laboratory Investigation of Compliance Behavior under Tradable Emissions Rights: Implications for Targeted Enforcement," Working Papers 2005-1, University of Massachusetts Amherst, Department of Resource Economics.
- Grunert, Suzanne C. & Juhl, Hans Jorn, 1995. "Values, environmental attitudes, and buying of organic foods," Journal of Economic Psychology, Elsevier, vol. 16(1), pages 39-62, March.
- Thogersen, John & Olander, Folke, 2002. "Human values and the emergence of a sustainable consumption pattern: A panel study," Journal of Economic Psychology, Elsevier, vol. 23(5), pages 605-630, October.
- Cason, Timothy N. & Gangadharan, Lata, 2002.
"Environmental Labeling and Incomplete Consumer Information in Laboratory Markets,"
Journal of Environmental Economics and Management,
Elsevier, vol. 43(1), pages 113-134, January.
- Cason, T.N. & Gangadharan, L., 1999. "Environmental Labeling and Incomplete Consumer Information in Laboratory Markets," Department of Economics - Working Papers Series 708, The University of Melbourne.
- Wier, Mette & O'Doherty Jensen, Katherine & Andersen, Laura Mørch & Millock, Katrin, 2008. "The character of demand in mature organic food markets: Great Britain and Denmark compared," Food Policy, Elsevier, vol. 33(5), pages 406-421, October.
- Kirk Brown & Tim Kasser, 2005. "Are Psychological and Ecological Well-being Compatible? The Role of Values, Mindfulness, and Lifestyle," Social Indicators Research, Springer, vol. 74(2), pages 349-368, November.
- Welsch, Heinz & Kühling, Jan, 2009. "Determinants of pro-environmental consumption: The role of reference groups and routine behavior," Ecological Economics, Elsevier, vol. 69(1), pages 166-176, November.
- Shepherd, Dean A. & Kuskova, Valya & Patzelt, Holger, 2009. "Measuring the values that underlie sustainable development: The development of a valid scale," Journal of Economic Psychology, Elsevier, vol. 30(2), pages 246-256, April.
- Peter Schmuck & Tim Kasser & Richard Ryan, 2000. "Intrinsic and Extrinsic Goals: Their Structure and Relationship to Well-Being in German and U.S. College Students," Social Indicators Research, Springer, vol. 50(2), pages 225-241, May.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Markus Pasche).
If references are entirely missing, you can add them using this form.