Determinants of pro-environmental consumption: The role of reference groups and routine behavior
AbstractThis paper investigates the determinants of pro-environmental consumption, focusing on the role of reference groups and routine behavior. We study the factors that explain whether or not people have installed residential solar energy equipment or have subscribed to green-electricity programs, and the factors that influence the intensity of buying organic food. In addition to demographic characteristics and environmental attitudes, we consider the following categories of determinants: economic and cognitive factors (income, estimated price premium, level of information on environmentally-friendly goods); consumption patterns of reference persons; own consumption patterns in the past. Using a unique data set from a survey conducted in the region of Hanover, Germany, we find the following: (1) Economic and cognitive factors are significant covariates of all three kinds of pro-environmental consumption. Their influence is greatest in the case of green electricity. (2) Consumption patterns of reference persons are significant covariates of all three kinds of pro-environmental consumption. Their influence is greatest in the case of organic food. (3) The intensity of buying organic food is greater the longer people have been consumers of these goods.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
Bibliographic InfoArticle provided by Elsevier in its journal Ecological Economics.
Volume (Year): 69 (2009)
Issue (Month): 1 (November)
Contact details of provider:
Web page: http://www.elsevier.com/locate/ecolecon
Pro-environmental consumption Reference groups Routine behavior Solar energy Green electricity Organic food;
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Loewenstein, George & O'Donoghue, Ted & Rabin, Matthew, 2000.
"Projection Bias in Predicting Future Utility,"
Department of Economics, Working Paper Series
qt5qh6142m, Department of Economics, Institute for Business and Economic Research, UC Berkeley.
- Loewenstein, George & O'Donoghue, Ted & Rabin, Matthew, 2002. "Projection Bias in Predicting Future Utility," Working Papers 02-11, Cornell University, Center for Analytic Economics.
- George Loewenstein, Ted O'Donoghue and Matthew Rabin., 2000. "Projection Bias in Predicting Future Utility," Economics Working Papers E00-284, University of California at Berkeley.
- George Loewenstein & Ted O'Donoghue & Matthew Rabin, 2001. "Projection Bias in Predicting Future Utility," General Economics and Teaching 0012003, EconWPA.
- van den Bergh, Jeroen C. J. M. & Ferrer-i-Carbonell, Ada & Munda, Giuseppe, 2000. "Alternative models of individual behaviour and implications for environmental policy," Ecological Economics, Elsevier, vol. 32(1), pages 43-61, January.
- Loewenstein, George & Adler, Daniel, 1995. "A Bias in the Prediction of Tastes," Economic Journal, Royal Economic Society, vol. 105(431), pages 929-37, July.
- Wier, Mette & O'Doherty Jensen, Katherine & Andersen, Laura Mørch & Millock, Katrin, 2008. "The character of demand in mature organic food markets: Great Britain and Denmark compared," Food Policy, Elsevier, vol. 33(5), pages 406-421, October.
- Gracia, Azucena & de Magistris, Tiziana, 2008. "The demand for organic foods in the South of Italy: A discrete choice model," Food Policy, Elsevier, vol. 33(5), pages 386-396, October.
- Matthew J. Kotchen & Michael R. Moore, 2004.
"Private Provision of Environmental Public Goods: Household Participation in Green-Electricity Programs,"
Department of Economics Working Papers
2004-07, Department of Economics, Williams College.
- Kotchen, Matthew J. & Moore, Michael R., 2007. "Private provision of environmental public goods: Household participation in green-electricity programs," Journal of Environmental Economics and Management, Elsevier, vol. 53(1), pages 1-16, January.
- Patricia Champ & Richard Bishop, 2001. "Donation Payment Mechanisms and Contingent Valuation: An Empirical Study of Hypothetical Bias," Environmental & Resource Economics, European Association of Environmental and Resource Economists, vol. 19(4), pages 383-402, August.
- Kletzan, Daniela & Koppl, Angela & Kratena, Kurt & Schleicher, Stefan & Wuger, Michael, 2006. "Towards sustainable consumption: Economic modelling of mobility and heating for Austria," Ecological Economics, Elsevier, vol. 57(4), pages 608-626, June.
- Agnolucci, Paolo, 2006. "Use of economic instruments in the German renewable electricity policy," Energy Policy, Elsevier, vol. 34(18), pages 3538-3548, December.
- Papadopoulos, A.M. & Karteris, M.M., 2009. "An assessment of the Greek incentives scheme for photovoltaics," Energy Policy, Elsevier, vol. 37(5), pages 1945-1952, May.
- Andrew A. Goett & Kathleen Hudson & Kenneth E. Train, 2000. "Customers' Choice Among Retail Energy Suppliers: The Willingness-to-Pay for Service Attributes," The Energy Journal, International Association for Energy Economics, vol. 0(Number 4), pages 1-28.
- Rose, Steven K. & Poe, Gregory L. & Rondeau, Daniel & Schulze, William D. & Clark, Jeremy, 1997.
"The Private Provision of Public Goods: Tests of a Provision Point Mechanism for Funding Green Power Programs,"
127850, Cornell University, Department of Applied Economics and Management.
- Rose, Steven K. & Clark, Jeremy & Poe, Gregory L. & Rondeau, Daniel & Schulze, William D., 2002. "The private provision of public goods: tests of a provision point mechanism for funding green power programs," Resource and Energy Economics, Elsevier, vol. 24(1-2), pages 131-155, February.
- Rose, Steven K. & Clark, Jeremy & Poe, Gregory L. & Rondeau, Daniel & Schulze, William D., 1999. "The Private Provision of Public Goods: Tests of a Provision Point Mechanism for Funding Green Power Programs," Working Papers 127699, Cornell University, Department of Applied Economics and Management.
- Roe, Brian & Teisl, Mario F. & Levy, Alan & Russell, Matthew, 2001. "US consumers' willingness to pay for green electricity," Energy Policy, Elsevier, vol. 29(11), pages 917-925, September.
- Roland Menges & Carsten Schroeder & Stefan Traub, 2005. "Altruism, Warm Glow and the Willingness-to-Donate for Green Electricity: An Artefactual Field Experiment," Environmental & Resource Economics, European Association of Environmental and Resource Economists, vol. 31(4), pages 431-458, 08.
- George A. Akerlof & Rachel E. Kranton, 2000. "Economics And Identity," The Quarterly Journal of Economics, MIT Press, vol. 115(3), pages 715-753, August.
- Haas, Reinhard, 2003. "Market deployment strategies for photovoltaics: an international review," Renewable and Sustainable Energy Reviews, Elsevier, vol. 7(4), pages 271-315, August.
- Brouhle, Keith & Khanna, Madhu, 2012.
"Determinants of participation versus consumption in the Nordic Swan eco-labeled market,"
Elsevier, vol. 73(C), pages 142-151.
- Brouhle, Keith & Khanna, Madhu, 2005. "Determinants of Participation versus Consumption in the Nordic Swan Eco-labeled Market," 2005 Annual meeting, July 24-27, Providence, RI 19443, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
- Chad M. Baum, 2013. "The Missing Link between Research and Reality: the significance of the relationship between retail format and organic food consumption," Jena Economic Research Papers 2013-049, Friedrich-Schiller-University Jena, Max-Planck-Institute of Economics.
- K. Raja & Kumar K. Kathiravelu & Chua Beng Hui & Bobby Chai Boon Hu & Neerjang Lama & Wong Tai Seng & Ramesh Kumar Moona Haji Mohamed, 2014. "Youth Perception towards Green Credential Advertisements in a Malaysian context," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 4(6), pages 186-209, June.
- repec:old:wpaper:322 is not listed on IDEAS
- Sánchez-Braza, Antonio & Pablo-Romero, María del P., 2014. "Evaluation of property tax bonus to promote solar thermal systems in Andalusia (Spain)," Energy Policy, Elsevier, vol. 67(C), pages 832-843.
- Heinz Welsch & Jan Kühling, 2010. "Is Pro-Environmental Consumption Utility-Maximizing? Evidence from Subjective Well-Being Data," Working Papers V-322-10, University of Oldenburg, Department of Economics, revised Apr 2010.
- Diego Comin & Johannes Rode, 2013.
"From Green Users to Green Voters,"
NBER Working Papers
19219, National Bureau of Economic Research, Inc.
- Shigeru Matsumoto, 2014. "The Opportunity Cost of Pro-Environmental Activities: Spending Time to Promote the Environment," Journal of Family and Economic Issues, Springer, vol. 35(1), pages 119-130, March.
- Dorothée Brécard, 2013. "Environmental Quality Competition and Taxation in the Presence of Green Network Effect Among Consumers," Environmental & Resource Economics, European Association of Environmental and Resource Economists, vol. 54(1), pages 1-19, January.
- Shigeru Matsumoto, 2014. "Spouses’ time allocation to pro-environmental activities: who is saving the environment at home?," Review of Economics of the Household, Springer, vol. 12(1), pages 159-176, March.
- So-Yun Kim & Jungsung Yeo & Sang Sohn & Jong-Youn Rha & Shinae Choi & A-young Choi & Suhyun Shin, 2012. "Toward a Composite Measure of Green Consumption: An Exploratory Study Using a Korean Sample," Journal of Family and Economic Issues, Springer, vol. 33(2), pages 199-214, June.
- Genovaitė Liobikienė & Justina Mandravickaitė, 2013. "Convergence of new members of the EU: changes in household consumption expenditure structure regarding environmental impact during the prosperous period," Environment, Development and Sustainability, Springer, vol. 15(2), pages 407-427, April.
- Astrid Matthey & Tim Kasser, 2013. "Values, food and bags: A study of consumption decisions in a laboratory supermarket," Jena Economic Research Papers 2013-007, Friedrich-Schiller-University Jena, Max-Planck-Institute of Economics.
- Herbes, Carsten & Ramme, Iris, 2014. "Online marketing of green electricity in Germany—A content analysis of providers’ websites," Energy Policy, Elsevier, vol. 66(C), pages 257-266.
- Cordes, Christian & Schwesinger, Georg, 2014. "Technological diffusion and preference learning in the world of Homo sustinens: The challenges for politics," Ecological Economics, Elsevier, vol. 97(C), pages 191-200.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Zhang, Lei).
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.