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Achieving triple dividend through mindfulness: More sustainable consumption, less unsustainable consumption and more life satisfaction

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  • Dhandra, Tavleen Kaur

Abstract

The present study makes a novel attempt to demonstrate a possible relation between mindfulness, sustainable consumption pattern, unsustainable consumption pattern and life satisfaction. A survey based on self-administered questionnaires was conducted on a sample of 420 participants. The results revealed that mindfulness is positively related to green purchase intention, social conscious purchasing and frugal purchasing behavior. This suggests that mindfulness generates a sense of care for self, nature and society that reflect in their respective consumption behaviors. Fulfilling the second purpose, mindfulness displayed a negative relation with materialism. This indicates that since mindfulness generates a sense of care for nature and society, individuals with greater mindfulness are less likely to engage in unsustainable consumption patterns. Furthermore, green purchase intention, social conscious purchasing and materialism showed a relationship with life satisfaction and significantly mediated the relationship between mindfulness and satisfaction with life. Understanding the beneficial effects of mindfulness in enhancing sustainable lifestyles, reducing materialistic tendencies and consequently having a relationship with life satisfaction, imply that mindfulness can be helpful in providing ‘triple dividend’.

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  • Dhandra, Tavleen Kaur, 2019. "Achieving triple dividend through mindfulness: More sustainable consumption, less unsustainable consumption and more life satisfaction," Ecological Economics, Elsevier, vol. 161(C), pages 83-90.
    • Handle: RePEc:eee:ecolec:v:161:y:2019:i:c:p:83-90
    DOI: 10.1016/j.ecolecon.2019.03.021
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    17. Susan L. Prescott & Jeffrey M. Greeson & Mona S. El-Sherbini & The Planetary Health Community Convened by the Nova Institute for Health, 2022. "No Health without Mental Health: Taking Action to Heal a World in Distress—With People, Places, and Planet ‘in Mind’," Challenges, MDPI, vol. 13(2), pages 1-15, August.
    18. Shahid Nawaz & Yun Jiang & Muhammad Zahid Nawaz & Syeda Farzana Manzoor & Ruixue Zhang, 2021. "Mindful Consumption, Ego-Involvement, and Social Norms Impact on Buying SHC: Role of Platform Trust and Impulsive Buying Tendency," SAGE Open, , vol. 11(4), pages 21582440211, November.
    19. Daneshwar Sharma & Saumyaranjan Sahoo & Ashwani Kumar & Donald Huisingh & Dheeraj Sharma, 2023. "Corporate Nirvana: The Buddhist way to social sustainability and business innovation," Business Strategy and the Environment, Wiley Blackwell, vol. 32(8), pages 5289-5313, December.
    20. Teofana Dimitrova & Iliana Ilieva & Velin Stanev, 2022. "I Consume, Therefore I Am? Hyperconsumption Behavior: Scale Development and Validation," Social Sciences, MDPI, vol. 11(11), pages 1-21, November.
    21. Frederich Kirsten & Mduduzi Eligius Biyase, 2023. "Environmental Perceptions and Sustainable Consumption Behavior: The Disparity among South Africans," Sustainability, MDPI, vol. 15(6), pages 1-13, March.
    22. Kira J. Cooper & Robert B. Gibson, 2023. "How Do Mindfulness Offerings Support Inner–Outer Sustainability Progress? A Sustainability Assessment of Online Mindfulness Interventions," Challenges, MDPI, vol. 14(2), pages 1-20, April.
    23. Ualison Rébula de Oliveira & Thaís Stiegert Meireles Gomes & Geovani Gabizo de Oliveira & Júlio Cesar Andrade de Abreu & Murilo Alvarenga Oliveira & Aldara da Silva César & Vicente Aprigliano Fernande, 2022. "Systematic Literature Review on Sustainable Consumption from the Perspective of Companies, People and Public Policies," Sustainability, MDPI, vol. 14(21), pages 1-26, October.
    24. Aleksandra Kowalska & Monika Ratajczyk & Louise Manning & Milena Bieniek & Radosław Mącik, 2021. "“Young and Green” a Study of Consumers’ Perceptions and Reported Purchasing Behaviour towards Organic Food in Poland and the United Kingdom," Sustainability, MDPI, vol. 13(23), pages 1-23, November.
    25. Rita Markauskaitė & Aušra Rūtelionė, 2022. "Causes of Consumer Materialistic and Green Value Conflict: A Systematic Literature Review," Sustainability, MDPI, vol. 14(9), pages 1-18, April.

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