The Happiness of Giving: The Time-Ask Effect
AbstractThis research examines how a focus on time versus money can lead to two distinct mindsets that impact consumers' willingness to donate to charitable causes. The results of three experiments, conducted both in the lab and in the field, reveal that asking individuals to think about "how much time they would like to donate" (versus "how much money they would like to donate") to a charity increases the amount that they ultimately donate to the charity. Fueling this effect are differential mindsets activated by time versus money. Implications for the research on time, money and emotional well-being are discussed.
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Bibliographic InfoPaper provided by Stanford University, Graduate School of Business in its series Research Papers with number 1998.
Date of creation: Aug 2008
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Postal: Stanford University, Stanford, CA 94305-5015
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This paper has been announced in the following NEP Reports:
- NEP-ALL-2009-02-07 (All new papers)
- NEP-CBE-2009-02-07 (Cognitive & Behavioural Economics)
- NEP-HAP-2009-02-07 (Economics of Happiness)
- NEP-SOC-2009-02-07 (Social Norms & Social Capital)
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