Sales forecasts for existing consumer products and services: Do purchase intentions contribute to accuracy?
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Bibliographic InfoArticle provided by Elsevier in its journal International Journal of Forecasting.
Volume (Year): 16 (2000)
Issue (Month): 3 ()
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Web page: http://www.elsevier.com/locate/ijforecast
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- Morwitz, Vicki G. & Steckel, Joel H. & Gupta, Alok, 2007. "When do purchase intentions predict sales?," International Journal of Forecasting, Elsevier, vol. 23(3), pages 347-364.
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