The Group Size and Loyalty of Football Fans: A Two-Stage Estimation Procedure to Compare Customer Potential Across Teams
AbstractThis paper presents estimation results on the size and loyalty of sport teamsÕ sup- porter groups in professional German football. Based on a novel two-stage estimation procedure, we find clear evidence for heterogeneity across teams. In a first stage, a random utility model for a representative consumer is modeled and fitted to more than 1,700 matches over the seasons 1996 - 2001. In a second-step, attendance prob- abilities are predicted for the seasons 2002 - 2003 to estimate group sizes. A teamÕs group size is positively correlated with its memberships (rho =0.61, p
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Bibliographic InfoPaper provided by University of Zurich, Institute for Strategy and Business Economics (ISU) in its series Working Papers with number 0126.
Date of creation: 2010
Date of revision: 2011
Group size; Random utility model; Soccer; Ticket demand;
Other versions of this item:
- Leif Brandes & Egon Franck & Philipp Theiler, 2013. "The group size and loyalty of football fans: a two-stage estimation procedure to compare customer potentials across teams," Journal of the Royal Statistical Society Series A, Royal Statistical Society, vol. 176(2), pages 347-369, 02.
- D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
- C25 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Discrete Regression and Qualitative Choice Models; Discrete Regressors; Proportions
- L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
This paper has been announced in the following NEP Reports:
- NEP-ALL-2010-05-08 (All new papers)
- NEP-MIC-2010-05-08 (Microeconomics)
- NEP-SPO-2010-05-08 (Sports & Economics)
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