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The group size and loyalty of football fans: a two-stage estimation procedure to compare customer potentials across teams

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  • Leif Brandes
  • Egon Franck
  • Philipp Theiler

Abstract

This paper presents estimation results on the size and loyalty of sport teams' supporter groups in professional German football. Based on a novel two-stage estimation procedure, we find clear evidence for heterogeneity across teams. In a first stage, a random utility model for a representative consumer is modeled and fitted to more than 1,700 matches over the seasons 1996 - 2001. In a second-step, attendance prob- abilities are predicted for the seasons 2002 - 2003 to estimate group sizes. A team's group size is positively correlated with its memberships (rho =0.61, p
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Suggested Citation

  • Leif Brandes & Egon Franck & Philipp Theiler, 2013. "The group size and loyalty of football fans: a two-stage estimation procedure to compare customer potentials across teams," Journal of the Royal Statistical Society Series A, Royal Statistical Society, vol. 176(2), pages 347-369, February.
    • Handle: RePEc:bla:jorssa:v:176:y:2013:i:2:p:347-369
    DOI: j.1467-985X.2011.01033.x
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    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • C25 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Discrete Regression and Qualitative Choice Models; Discrete Regressors; Proportions; Probabilities
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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