Using elicitation mechanisms to estimate the demand for nutritious maize: Evidence from experiments in rural Ghana
AbstractIn this paper we assess (a) consumersâ€™ willingness to pay (WTP) for a recently developed variety of maize that is high in provitamin A in the context of a public health intervention and (b) the performance of three elicitation mechanisms in estimating WTP in a field experiment in Ghana. The mechanisms that we used for elicitation are the Becker-DeGroot-Marschak (BDM) mechanism, kth price auction, and choice experiment. The basic design of the experiment involved random allocation of consumers to one of three elicitation methods. This was augmented to include treatment arms to address the effect of (1) participation fees and (2) nutrition information on WTP.
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Bibliographic InfoPaper provided by International Food Policy Research Institute (IFPRI) in its series HarvestPlus Working Papers with number 10.
Date of creation: 2013
Date of revision:
Ghana; West Africa; Africa south of Sahara; Africa; Biofortification; maize; Provitamin A; Vitamin A; demand;
This paper has been announced in the following NEP Reports:
- NEP-ALL-2013-08-10 (All new papers)
- NEP-DCM-2013-08-10 (Discrete Choice Models)
- NEP-EXP-2013-08-10 (Experimental Economics)
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