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Globalization of the Worlds Wine Markets

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  • Anderson, Kym
  • Norman, David
  • Wittwer, Glyn

Abstract

Globalization is not new to the world’s wine markets, but its influence over the past decade or so has increased dramatically. This Paper reviews the effects of that on both the Old World and New World. In focusing retrospectively on the period since the late 1980s, it points to the dramatic increase in the industry’s export orientation and quality upgrading in the New World and the consequent competitive pressure on the Old World in key import markets. Looking forward, the Paper draws on a new model of the world’s wine markets that distinguishes non-premium, commercial premium and super-plus premium wines in each of 47 countries or country groups spanning the world. It projects recent developments to 2005, based on income, population and taste trends on the demand side and vine acreage and productivity trends on the supply side of each market. The effect of a slowdown in the global economy in the medium term is also considered. The results expose numerous implications of recent and prospective developments on key wine-exporting regions.

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Bibliographic Info

Paper provided by C.E.P.R. Discussion Papers in its series CEPR Discussion Papers with number 3169.

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Date of creation: Jan 2002
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Handle: RePEc:cpr:ceprdp:3169

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Keywords: globalization; projection modelling; quality upgrading; wine trade;

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References

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  1. W. Jill Harrison & K.R. Pearson, 1994. "Computing Solutions for Large General Equilibrium Models Using GEMPACK," Centre of Policy Studies/IMPACT Centre Working Papers ip-64, Victoria University, Centre of Policy Studies/IMPACT Centre.
  2. Thomas W. Hertel & J. Mark Horridge & K. R. Pearson, 1991. "Mending the Family Tree: A Reconciliation of the Linearization and Levels Schools of CGE Modelling," Centre of Policy Studies/IMPACT Centre Working Papers ip-54, Victoria University, Centre of Policy Studies/IMPACT Centre.
  3. G¸nter Schamel & Kym Anderson, 2003. "Wine Quality and Varietal, Regional and Winery Reputations: Hedonic Prices for Australia and New Zealand," The Economic Record, The Economic Society of Australia, vol. 79(246), pages 357-369, 09.
  4. Schamel, Guenter & Anderson, Kym, 2001. "Wine Quality and Regional Reputation: Hedonic Prices for Australia and New Zealand," 2001 Conference (45th), January 23-25, 2001, Adelaide 125877, Australian Agricultural and Resource Economics Society.
  5. Hertel, Thomas W. & Kym Anderson & Joseph Francois & Will Martin, 2002. "Agriculture and Non-Agricultural Liberalization in the Millennium Round," GTAP Working Papers 235, Center for Global Trade Analysis, Department of Agricultural Economics, Purdue University.
  6. Berger, Nicholas & Anderson, Kym, 1999. "Consumer And Import Taxes In The World Wine Market: Australia In International Perspective," 1999 Conference (43th), January 20-22, 1999, Christchurch, New Zealand 123770, Australian Agricultural and Resource Economics Society.
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Citations

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Cited by:
  1. Zhao, Xueyan & Anderson, Kym & Wittwer, Glyn, 2002. "Who Gains from Australian Generic Wine R&D and Promotion?," 2002 Conference (46th), February 13-15, 2002, Canberra 125627, Australian Agricultural and Resource Economics Society.
  2. Elissaveta Zaharieva & Matthew Gorton & John Lingard, 2004. "An evaluation of marketing practices and market orientation in the Bulgarian wine industry," Post-Communist Economies, Taylor & Francis Journals, vol. 16(2), pages 229-243.
  3. Elisa Giuliani & Martin Bell, 2004. "When Micro Shapes the Meso: Learning Networks in a Chilean Wine Cluster," SPRU Working Paper Series 115, SPRU - Science and Technology Policy Research, University of Sussex.
  4. Bardaji, Isabel & Mili, Samir, 2009. "Prospective Trends in Wine Export Markets – Expert Views from Spain," 2009 Conference, August 16-22, 2009, Beijing, China 51084, International Association of Agricultural Economists.
  5. E. Giuliani & A. Morrison & C. Pietrobelli & R. Rabellotti, 2010. "Who are the researchers that are collaborating with industry? An analysis of the wine sectors in Chile, South Africa and Italy," Working Papers Prin 009, Dipartimento Scienze Economiche, Universita' di Bologna.
  6. Osiris Jorge Parcero & Emiliano Villanueva, 2011. "World Wine Exports: What Determined the Success of the ‘New World’ Wine Producers?," CRIEFF Discussion Papers 1103, Centre for Research into Industry, Enterprise, Finance and the Firm.
  7. Jacques Calvet, 2005. "Les clusters vitivinicoles français à AOC. Une analyse en termes de biens clubs," Revue d'économie régionale et urbaine, Armand Colin, vol. 0(4), pages 481-506.
  8. Glyn Wittwer, 2008. "Will drought erode the competitiveness of Australia's wine industry?," Centre of Policy Studies/IMPACT Centre Working Papers g-173, Victoria University, Centre of Policy Studies/IMPACT Centre.
  9. Cusmano, Lucia & Morrison, Andrea & Rabellotti, Roberta, 2010. "Catching up Trajectories in the Wine Sector: A Comparative Study of Chile, Italy, and South Africa," World Development, Elsevier, vol. 38(11), pages 1588-1602, November.
  10. Kleynhans, Theo E. & Opperman, J.M., 2005. "Determination of priorities of buyers regarding value contributing characteristics of farm land in the Stellenbosch District, South Africa," Agrekon, Agricultural Economics Association of South Africa (AEASA), vol. 44(4), December.
  11. Elisa Giuliani & Andrea Morrison & Carlo Pietrobelli & Roberta Rabellotti, 2008. "Why Do Researchers Collaborate with Industry? An analysis of the wine sector in Chile, South Africa and Italy," KITeS Working Papers 217, KITeS, Centre for Knowledge, Internationalization and Technology Studies, Universita' Bocconi, Milano, Italy, revised May 2008.
  12. Mencet, M. Nisa & Firat, M. Ziya & Sayin, Cengiz, 2006. "Cointegration analysis of wine export prices for France, Greece and Turkey," 98th Seminar, June 29-July 2, 2006, Chania, Crete, Greece 10104, European Association of Agricultural Economists.
  13. Xiong, Bo & Beghin, John & Marette, Stéphan, 2013. "Gains to French champagne makers from tariff liberalization," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 150003, Agricultural and Applied Economics Association.
  14. Wittwer, Glyn & Rothfield, Jeremy, 2005. "Projecting the world wine market from 2003 to 2010," Australasian Agribusiness Review, University of Melbourne, Melbourne School of Land and Environment, vol. 13.

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