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Consumer Acceptance of Biofortified Iron Beans in Rural Rwanda: Experimental Evidence

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  • Oparinde, Adewale
  • Birol, Ekin
  • Murekezi, Abdoul
  • Katsvairo, Lister
  • Diressie, Michael
  • Nkundimana, Jean
  • Butare, Louis

Abstract

We examine consumer acceptance of two iron bean varieties in Rwanda: red iron bean (RIB) and white iron bean (WIB). Using the Becker-DeGroot-Marschak mechanism, we investigate the effect of (1) nutrition information; (2) information frame (information emphasizing negative consequences of not having enough iron in diets versus information emphasizing benefits), and (3) the frequency of providing the information, on consumer willingness to pay (WTP) for iron bean varieties. Results indicate that in the absence of information about their nutritional benefits, consumers are willing to pay a large premium for RIB, but not for WIB, relative to the local variety. Nutrition information has a positive effect on the premium for each of the iron bean varieties. We find that the way in which the information is framed has no significant effect on this premium, whereas provision of the information three times versus once significantly increases WTP for WIB.

Suggested Citation

  • Oparinde, Adewale & Birol, Ekin & Murekezi, Abdoul & Katsvairo, Lister & Diressie, Michael & Nkundimana, Jean & Butare, Louis, 2015. "Consumer Acceptance of Biofortified Iron Beans in Rural Rwanda: Experimental Evidence," 2015 Conference, August 9-14, 2015, Milan, Italy 211353, International Association of Agricultural Economists.
    • Handle: RePEc:ags:iaae15:211353
    DOI: 10.22004/ag.econ.211353
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    Cited by:

    1. Oparinde, Adewale & Banerji, Abhijit & Birol, Ekin & Perez, Salomon, 2016. "Identifying hypothetical bias in experimental auctions in field settings in developing countries," 2016 Fifth International Conference, September 23-26, 2016, Addis Ababa, Ethiopia 246284, African Association of Agricultural Economists (AAAE).
    2. Giuseppe Timpanaro & Claudio Bellia & Vera Teresa Foti & Alessandro Scuderi, 2020. "Consumer Behaviour of Purchasing Biofortified Food Products," Sustainability, MDPI, vol. 12(16), pages 1-14, August.
    3. Herrington, Caitlin L. & Maredia, Mywish & Ortega, David L. & Taleon, Victor & Birol, Ekin & Sarkar, Abdur Rouf & Rahaman, Shajedur, 2021. "Rural Bangladeshi Consumers' Willingness to Pay for Rice with Improved Nutrition via Zinc Biofortified Rice and Decreased Milling Practices," 2021 Conference, August 17-31, 2021, Virtual 315079, International Association of Agricultural Economists.
    4. Pérez, Salomón & Buritica, Alexander & Oparinde, Adewale & Birol, Ekin & Gonzalez, Carolina & Zeller, Manfred, 2017. "Identifying Socioeconomic Characteristics Defining Consumers’ Acceptance for Main Organoleptic Attributes of an Iron-biofortified Bean Variety in Guatemala," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 8(3), August.

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