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Prioritization of Farm Success Factors by Commercial Farm Managers

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  • Lai, John
  • Widmar, Nicole
  • Gunderson, Michael A.
  • Widmar, David
  • Ortega, David L.

Abstract

This study elicits U.S. agricultural producer preferences for five key management success factors: managing output prices; managing production; controlling costs; managing land/equipment/facilities; and managing people. The objective of this analysis was to determine the relative importance of each of the five profit- centric functional areas of management among U.S. farm managers. Significant heterogeneity in preferences was observed over the management areas. Farm managers, on average, placed the highest importance in controlling costs (29% preference share). Differences emerged among groups of farmers in a latent class model where managing people became relatively important to the viability of the agribusiness.
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Suggested Citation

  • Lai, John & Widmar, Nicole & Gunderson, Michael A. & Widmar, David & Ortega, David L., 2017. "Prioritization of Farm Success Factors by Commercial Farm Managers," 2017 Annual Meeting, July 30-August 1, Chicago, Illinois 259110, Agricultural and Applied Economics Association.
    • Handle: RePEc:ags:aaea17:259110
    DOI: 10.22004/ag.econ.259110
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    Cited by:

    1. Xiyuan Yu & Wenli Liu & Lingli Qing & Di Zhang, 2023. "Improving Farm Cooperatives’ Performance and Sustainability: A Study of Agricultural Managers’ Competencies Based on the Grounded Theory and the fsQCA Methods," Sustainability, MDPI, vol. 15(2), pages 1-16, January.
    2. Etumnu, Chinonso & Gray, Allan W., 2020. "A Clustering Approach to Understanding Farmers’ Success Strategies," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 52(3), pages 335-351, August.
    3. Lee, Hsui-Yu & Liu, Chi-Fang & Lin, Chien-Ho, 2020. "Intellectual capital for green accounting in agribusiness," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 23(5), March.

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