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Evaluating the effect of generic advertising and food health information within a meat demand system

Author

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  • Brenda L. Boetel

    (Department of Agricultural Economics, University of Wisconsin, River Ralls, Wisconsin. E-mail: Brenda.boetel@uwrf.edu)

  • Donald J. Liu

    (Department of Applied Economics, University of Minnesota, St. Paul, Minnesota. E-mail: dliu@apec.umn.edu)

Abstract

The objective of this article was to disentangle the effect on meat product consumption of generic advertising from that of nonadvertising-related food health information. Using quarterly data from 1976 to 2000, a linearized Almost Ideal Demand System was estimated for beef, pork, poultry, and fish. Simulation results indicate that the increased food health concerns for fat and cholesterol have resulted in a 6% reduction in the consumption of beef per capita per quarter since 1987, and an 18% increase in the poultry consumption. The results also indicate that there is a significant negative spill-over effect of beef advertising on pork consumption and vice versa. However, a positive spill-over effect of pork advertising on poultry consumption is also identified. [Econlit citations: D120, Q110, Q130]. © 2003 Wiley Periodicals, Inc. Agribusiness 19: 345-354, 2003.

Suggested Citation

  • Brenda L. Boetel & Donald J. Liu, 2003. "Evaluating the effect of generic advertising and food health information within a meat demand system," Agribusiness, John Wiley & Sons, Ltd., vol. 19(3), pages 345-354.
    • Handle: RePEc:wly:agribz:v:19:y:2003:i:3:p:345-354
    DOI: 10.1002/agr.10064
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    References listed on IDEAS

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    1. Seungmook Choi & Kim Sosin, 1990. "Testing for Structural Change: The Demand for Meat," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 72(1), pages 227-236.
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    Cited by:

    1. Filippini, M. & Masiero, G. & Moschetti, K., 2009. "Regional consumption of antibiotics: A demand system approach," Economic Modelling, Elsevier, vol. 26(6), pages 1389-1397, November.
    2. Capps, Oral, Jr. & Williams, Gary W. & Dang, Trang, 2010. "Effects of Lamb Promotion on Lamb Demand and Imports," Reports 90492, Texas A&M University, Agribusiness, Food, and Consumer Economics Research Center.
    3. Frank T. Denton & Dean C. Mountain, 2007. "Exploring the Effects of Aggregation Error in the Estimation of Consumer Demand Elasticities," Social and Economic Dimensions of an Aging Population Research Papers 226, McMaster University.
    4. Stavroula Malla & K. K. Klein & Taryn Presseau, 2020. "Have health claims affected demand for fats and meats in Canada?," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 68(3), pages 271-287, September.
    5. Chang, Kuo-Liang & Elliott, Lisa M. & Sand, Shannon & Dailey, Rocky & Blachford, Sierra, 2014. "A Study of the Impacts of Social Media Outlets on Generation-X and Millennial Consumers’ Beef Consumption, with an Emphasis on the Importance of Nutrition Information," 2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota 169648, Agricultural and Applied Economics Association.
    6. Williams, Gary W. & Capps, Oral, Jr. & Bessler, David A., 2009. "Is the Soybean Checkoff Program Working?," Reports 90495, Texas A&M University, Agribusiness, Food, and Consumer Economics Research Center.
    7. Massimo Filippini & Giuliano Masiero & Karine Moschetti, 2007. "Characteristics of demand for antibiotics in primary care: an almost ideal demand system approach," Quaderni della facoltà di Scienze economiche dell'Università di Lugano 0701, USI Università della Svizzera italiana.
    8. Massimo Filippini & Giuliano Masiero & Karine Moschetti, 2007. "Characteristics of demand for antibiotics in primary care: an almost ideal model," Working Papers 0701, Department of Management, Information and Production Engineering, University of Bergamo.
    9. Stavroula Malla & K. K. Klein & Taryn Presseau, 2022. "Has the Demand for Fats and Meats in the United States been Affected by the Health Claim on Risk of Coronary Heart Disease Issued by the Food and Drug Administration?," Athens Journal of Business & Economics, Athens Institute for Education and Research (ATINER), vol. 8(2), pages 97-118, April.
    10. Cardwell, Ryan T., 2004. "Is The Efficacy Of Agricultural Promotion Programs Overestimated? The Importance Of Dynamics In Advertising Demand Systems," 2004 Annual meeting, August 1-4, Denver, CO 19949, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    11. Zhang, Xu & Goddard, Ellen W., 2010. "Analysis of Value-Added Meat Product Choice Behaviour by Canadian Households," Project Report Series 99703, University of Alberta, Department of Resource Economics and Environmental Sociology.
    12. Denton, Frank T. & Mountain, Dean C., 2011. "Exploring the effects of aggregation error in the estimation of consumer demand elasticities," Economic Modelling, Elsevier, vol. 28(4), pages 1747-1755, July.

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