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Evaluating the effect of generic advertising and food health information within a meat demand system

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Author Info

  • Brenda L. Boetel

    (Department of Agricultural Economics, University of Wisconsin, River Ralls, Wisconsin. E-mail: Brenda.boetel@uwrf.edu)

  • Donald J. Liu

    (Department of Applied Economics, University of Minnesota, St. Paul, Minnesota. E-mail: dliu@apec.umn.edu)

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    Abstract

    The objective of this article was to disentangle the effect on meat product consumption of generic advertising from that of nonadvertising-related food health information. Using quarterly data from 1976 to 2000, a linearized Almost Ideal Demand System was estimated for beef, pork, poultry, and fish. Simulation results indicate that the increased food health concerns for fat and cholesterol have resulted in a 6% reduction in the consumption of beef per capita per quarter since 1987, and an 18% increase in the poultry consumption. The results also indicate that there is a significant negative spill-over effect of beef advertising on pork consumption and vice versa. However, a positive spill-over effect of pork advertising on poultry consumption is also identified. [Econlit citations: D120, Q110, Q130]. © 2003 Wiley Periodicals, Inc. Agribusiness 19: 345-354, 2003.

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    File URL: http://hdl.handle.net/10.1002/agr.10064
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    Bibliographic Info

    Article provided by John Wiley & Sons, Ltd. in its journal Agribusiness.

    Volume (Year): 19 (2003)
    Issue (Month): 3 ()
    Pages: 345-354

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    Handle: RePEc:wly:agribz:v:19:y:2003:i:3:p:345-354

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    Web page: http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1520-6297

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    1. Julian M. Alston & John W. Freebairn & Jennifer S. James, 2001. "Beggar-Thy-Neighbor Advertising: Theory and Application to Generic Commodity Promotion Programs," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, Agricultural and Applied Economics Association, vol. 83(4), pages 888-902.
    2. Capps, Oral, Jr. & Schmitz, John D., 1991. "A Recognition Of Health And Nutrition Factors In Food Demand Analysis," Western Journal of Agricultural Economics, Western Agricultural Economics Association, Western Agricultural Economics Association, vol. 16(01), July.
    3. Choi, Seungmook & Sosin, Kim, 1992. "Structural Change in the Demand for Money," Journal of Money, Credit and Banking, Blackwell Publishing, Blackwell Publishing, vol. 24(2), pages 226-38, May.
    4. Moschini, GianCarlo & Meilke, Karl D., 1984. "Parameter Stability And The U.S. Demand For Beef," Western Journal of Agricultural Economics, Western Agricultural Economics Association, Western Agricultural Economics Association, vol. 9(02), December.
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    Cited by:
    1. Denton, Frank T. & Mountain, Dean C., 2011. "Exploring the effects of aggregation error in the estimation of consumer demand elasticities," Economic Modelling, Elsevier, Elsevier, vol. 28(4), pages 1747-1755, July.
    2. Frank T. Denton & Dean C. Mountain, 2007. "Exploring the Effects of Aggregation Error in the Estimation of Consumer Demand Elasticities," Social and Economic Dimensions of an Aging Population Research Papers, McMaster University 226, McMaster University.
    3. Massimo Filippini & Giuliano Masiero & Karine Moschetti, 2007. "Characteristics of demand for antibiotics in primary care: an almost ideal demand system approach," Quaderni della facoltà di Scienze economiche dell'Università di Lugano, USI Università della Svizzera italiana 0701, USI Università della Svizzera italiana.
    4. Filippini, M. & Masiero, G. & Moschetti, K., 2009. "Regional consumption of antibiotics: A demand system approach," Economic Modelling, Elsevier, Elsevier, vol. 26(6), pages 1389-1397, November.

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