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Perceptions of fat content in meat products

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Author Info

  • Everett B. Peterson

    (Department of Agricultural and Applied Economics, Mail Code 0401, Blacksburg, VA 24061. E-mail: petrsone@vt.edu)

  • Edward Van Eenoo

    (1170 Hitching Post Lane, Chula Vista, CA 91915. E-mail: eeenoo@ci.chula-vista.ca.us)

  • Anya McGuirk

    (Department of Agricultural and Applied Economics, Mail Code 0401, Blacksburg, VA 24061. E-mail: mcguirk@vt.edu)

  • Paul V. Preckel

    (Department of Agricultural Economics, 1145 Krannert Building, Purdue University, West Lafayette, IN 47907-1145. E-mail: preckel@purdue.edu)

Abstract

Individuals, on average, tend to overestimate the amount of fat contained in meat products. Misperceptions of the fat content are greatest for pork products, averaging 11.1 percentage points higher than the actual fat content. The perceived percentage fat content of beef products averaged 6.6 points higher than actual. Fat perceptions also vary significantly across respondents. There are significant differences in median fat perceptions based on educational attainment, household type, household size, quantity of meat consumed, presence of children, and region of residence. If consumers with inaccurately high fat perceptions are concerned with the level of dietary fat intake, they may unnecessarily reduce their total meat consumption and|or substitute to meats that have lower perceived levels of fat. For those products that have relatively large and inaccurately high fat perceptions, consumer education programs may help increase market share. [EconLit Categories: D120, Q190]. © 2001 John Wiley & Sons, Inc.

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File URL: http://hdl.handle.net/10.1002/agr.1028
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Bibliographic Info

Article provided by John Wiley & Sons, Ltd. in its journal Agribusiness.

Volume (Year): 17 (2001)
Issue (Month): 4 ()
Pages: 437-453

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Handle: RePEc:wly:agribz:v:17:y:2001:i:4:p:437-453

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Web page: http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1520-6297

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  1. Neary, J. P. & Roberts, K. W. S., 1980. "The theory of household behaviour under rationing," European Economic Review, Elsevier, vol. 13(1), pages 25-42, January.
  2. Alston, Julian M. & Chalfant, James A., 1991. "Can We Take The Con Out Of Meat Demand Studies?," Western Journal of Agricultural Economics, Western Agricultural Economics Association, vol. 16(01), July.
  3. Capps, Oral, Jr. & Schmitz, John D., 1991. "A Recognition Of Health And Nutrition Factors In Food Demand Analysis," Western Journal of Agricultural Economics, Western Agricultural Economics Association, vol. 16(01), July.
  4. Paul J. Driscoll & Anya M. McGuirk, 1997. "Dietary Bounds and Unshackled Demand Specifications," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 79(2), pages 566-572.
  5. Jayachandran N. Variyam & James Blaylock & Biing-Hwan Lin & Katherine Ralston & David Smallwood, 1999. "Mother's Nutrition Knowledge and Children's Dietary Intakes," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 81(2), pages 373-384.
  6. McGuirk, Anya M. & Driscoll, Paul J. & Alwang, Jeffrey Roger & Huang, Huilin, 1995. "System Misspecification Testing And Structural Change In The Demand For Meats," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 20(01), July.
  7. Choi, Seungmook & Sosin, Kim, 1992. "Structural Change in the Demand for Money," Journal of Money, Credit and Banking, Blackwell Publishing, vol. 24(2), pages 226-38, May.
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Cited by:
  1. Kim, Renee B. & Boyd, Milton, 2004. "Identification of Niche Market for Hanwoo Beef: Understanding Korean Consumer Preference for Beef using Market Segment Analysis," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IAMA), vol. 7(03).

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