Intermedia Substitutability and Market Demand by National Advertisers
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Bibliographic InfoArticle provided by Springer in its journal Review of Industrial Organization.
Volume (Year): 20 (2002)
Issue (Month): 4 (June)
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Web page: http://www.springerlink.com/link.asp?id=100336
Intermedia substitutability; national advertising;
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Alvin J. Silk & Lisa R. Klein & Ernst R. Berndt, 2001. "Intermedia Substitutability and Market Demand by National Advertisers," NBER Working Papers 8624, National Bureau of Economic Research, Inc.
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- David S. Evans, 2009. "The Online Advertising Industry: Economics, Evolution, and Privacy," Journal of Economic Perspectives, American Economic Association, vol. 23(3), pages 37-60, Summer.
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