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Intermedia Substitutability and Market Demand by National Advertisers

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Author Info
Alvin Silk ()
Lisa Klein ()
Ernst Berndt ()
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File URL: http://hdl.handle.net/10.1023/A:1015653227386
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Publisher Info
Article provided by Springer in its journal Review of Industrial Organization.

Volume (Year): 20 (2002)
Issue (Month): 4 (June)
Pages: 323-348
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Handle: RePEc:kap:revind:v:20:y:2002:i:4:p:323-348

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Related research
Keywords: Intermedia substitutability; national advertising;

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References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
  1. Gary W. Bowman, 1976. "Demand and Supply of Network Television Advertising," Bell Journal of Economics, The RAND Corporation, vol. 7(1), pages 258-267, Spring. [Downloadable!] (restricted)
  2. Berndt, Ernst R & Savin, N Eugene, 1975. "Estimation and Hypothesis Testing in Singular Equation Systems with Autoregressive Disturbances," Econometrica, Econometric Society, vol. 43(5-6), pages 937-57, Sept.-Nov. [Downloadable!] (restricted)
  3. Hausman, Jerry A, 1978. "Specification Tests in Econometrics," Econometrica, Econometric Society, vol. 46(6), pages 1251-71, November. [Downloadable!] (restricted)
  4. Robert Ekelund & George Ford & John Jackson, 1999. "Is Radio Advertising a Distinct Local Market? An Empirical Analysis," Review of Industrial Organization, Springer, vol. 14(3), pages 239-256, May. [Downloadable!] (restricted)
  5. Nelson, Philip, 1974. "Advertising as Information," Journal of Political Economy, University of Chicago Press, vol. 82(4), pages 729-54, July/Aug.. [Downloadable!] (restricted)
  6. Alvin J. Silk & Lisa R. Klein & Ernst R. Berndt, 2001. "Intermedia Substitutability and Market Demand by National Advertisers," NBER Working Papers 8624, National Bureau of Economic Research, Inc. [Downloadable!] (restricted)
  7. Ehrlich, Isaac & Fisher, Lawrence, 1982. "The Derived Demand for Advertising: A Theoretical and Empirical Investigation," American Economic Review, American Economic Association, vol. 72(3), pages 366-88, June. [Downloadable!] (restricted)
  8. Moorthy, Sridhar & Ratchford, Brian T & Talukdar, Debabrata, 1997. " Consumer Information Search Revisited: Theory and Empirical Analysis," Journal of Consumer Research: An Interdisciplinary Quarterly, University of Chicago Press, vol. 23(4), pages 263-77, March.
  9. Seldon, Barry J. & Jung, Chulho, 1993. "Derived demand for advertising messages and substitutability among the media," The Quarterly Review of Economics and Finance, Elsevier, vol. 33(1), pages 71-86. [Downloadable!] (restricted)
  10. Robert B. Ekelund, George S. Ford, John D. Jackson, 2000. "Are Local TV Markets Separate Markets?," International Journal of the Economics of Business, Taylor and Francis Journals, vol. 7(1), pages 79-97, February. [Downloadable!] (restricted)
  11. Nelson, Phillip J, 1975. "The Economic Consequences of Advertising," Journal of Business, University of Chicago Press, vol. 48(2), pages 213-41, April. [Downloadable!] (restricted)
Full references

Cited by:
(explanations, Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.)

  1. Rosemary J. Avery & Donald S. Kenkel & Dean R. Lillard & Alan D. Mathios, 2006. "Regulating Advertisements: The Case of Smoking Cessation Products," NBER Working Papers 12001, National Bureau of Economic Research, Inc. [Downloadable!] (restricted)
    Other versions:
  2. Natsuko Iwasaki & Victor Tremblay, 2009. "The effect of marketing regulations on efficiency: LeChatelier versus coordination effects," Journal of Productivity Analysis, Springer, vol. 32(1), pages 41-54, August. [Downloadable!] (restricted)
Statistics
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